Alexandra Mitrofan

Conference Manager at GLC Europe
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Contact Information
us****@****om
(386) 825-5501
Location
Romania, RO
Languages
  • Romanian Native or bilingual proficiency
  • English Full professional proficiency

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Experience

    • Hungary
    • Events Services
    • 200 - 300 Employee
    • Conference Manager
      • Feb 2012 - Present

      - manage the event life cycle from strategy, research, vendor management, logistics planning, promotion, and companywide communications; - engage C-level clients with premium experience and messaging at our pan-European conferences; - develop creative and innovative event strategies that enhance the attendee experience, identifying new event concepts, partnerships and ideas for target audiences; - coordinate with professional staff including speakers and leadership ensuring that all are appropriately briefed in advance of the program and debriefed following the program; - evaluate event performance, post-event ROI tracking, and wrap-up reports; - conceptualize new event formats, manages and executes events and marketing plans intended to maximize company exposure. Show less

    • Switzerland
    • Retail
    • 700 & Above Employee
    • Online Marketing Specialist
      • Jul 2009 - Nov 2011

      - plan & manage ongoing ecommerce development in line with the Marketing and Company strategy; - project manages the ongoing development of the ecommerce channel; - responsible for web analytics tools, tracking and management information systems to monitor current online marketing campaign performance, seek out new opportunities and improve performance; - day to day management of all product content and online merchandising; - optimize all landing pages to improve customer experience and user journeys; - develop ideas to drive traffic and improve sales conversion online. Show less

Education

  • Academia de Studii Economice din București
    Master’s Degree, Communication and public relations
    2011 - 2013
  • Academia de Studii Economice din București
    Bachelor’s Degree, Marketing
    2007 - 2010

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