Alexandra Mitrofan
Conference Manager at GLC Europe- Claim this Profile
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Romanian Native or bilingual proficiency
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English Full professional proficiency
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Bio
Experience
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GLC Europe
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Hungary
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Events Services
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200 - 300 Employee
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Conference Manager
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Feb 2012 - Present
- manage the event life cycle from strategy, research, vendor management, logistics planning, promotion, and companywide communications; - engage C-level clients with premium experience and messaging at our pan-European conferences; - develop creative and innovative event strategies that enhance the attendee experience, identifying new event concepts, partnerships and ideas for target audiences; - coordinate with professional staff including speakers and leadership ensuring that all are appropriately briefed in advance of the program and debriefed following the program; - evaluate event performance, post-event ROI tracking, and wrap-up reports; - conceptualize new event formats, manages and executes events and marketing plans intended to maximize company exposure. Show less
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Studio Moderna
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Switzerland
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Retail
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700 & Above Employee
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Online Marketing Specialist
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Jul 2009 - Nov 2011
- plan & manage ongoing ecommerce development in line with the Marketing and Company strategy; - project manages the ongoing development of the ecommerce channel; - responsible for web analytics tools, tracking and management information systems to monitor current online marketing campaign performance, seek out new opportunities and improve performance; - day to day management of all product content and online merchandising; - optimize all landing pages to improve customer experience and user journeys; - develop ideas to drive traffic and improve sales conversion online. Show less
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Education
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Academia de Studii Economice din București
Master’s Degree, Communication and public relations -
Academia de Studii Economice din București
Bachelor’s Degree, Marketing