Experience

Ellie Mae

• Canada
• Retail Apparel and Fashion
• 1 - 100 Employee

• Content and Brand Manager

  • May 2022 - Present

• Content Specialist

  • Nov 2020 - May 2022



Self Employed

• Graphic Design
• 400 - 500 Employee

• Social Media and Digital Marketing Specialist

  • Jun 2016 - Present

  - Worked with 8 small businesses on branding or social media efforts and optimized their platforms through increased following, engagement rates and consumer loyalty. Resulted in increased following of at least 50% within one quarter and up to 660% after 1.5 years. - Responsible for conceptualization, art direction and execution of all social media optimization and content production projects. - Responsible for the website design for two different brands, including user experience design of marketing pages, product pages, and e-commerce flow. In tandem, developed all product packaging designs, social media strategy and content creation, as well as digital banner ads for both brands.



Elemental

• Canada
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Sep 2020 - Nov 2020

• Account Coordinator

  • May 2018 - Sep 2020

  Clients: Toronto Fashion Week, Campari Group, Dyson, Slater Vecchio



Garment Magazine; Amsterdam Fashion Institute,

• Amsterdam Area, Netherlands

• Art Director & Co-Social Media Lead

  • Jan 2017 - Jul 2017

  - Created the brand identity, graphic design, editorial layouts and visual content for the magazine. - Developed social media strategy, created and curated content, conceptualized and executed brand video and campaigns. - Created and managed timelines, coordinated tasks, and set clear expectations across shared resources teams in order to see projects through from planning phase to implementation. - Created the brand identity, graphic design, editorial layouts and visual content for the magazine. - Developed social media strategy, created and curated content, conceptualized and executed brand video and campaigns. - Created and managed timelines, coordinated tasks, and set clear expectations across shared resources teams in order to see projects through from planning phase to implementation.



Mercedes Benz Fashion Week

• New York

• Intern at New York Fashion Week

  • Feb 2015 - Sep 2016

  - Worked with production company, ‘Judith Rice & Associates’ and various Designers showing at New York Fashion Week in backstage management, show production and VIP clientele hosting. - Worked with production company, ‘Judith Rice & Associates’ and various Designers showing at New York Fashion Week in backstage management, show production and VIP clientele hosting.



Alexandra Mandelkorn

• Los Angeles

• Celebrity and Editorial Stylist Intern

  • Jun 2016 - Aug 2016

  - Worked directly with Alexandra Mandelkorn on all styling projects - organizing and directing editorial photo-shoots and VIP client fittings along with PR firms and showroom communication and in-person fashion pulls. - Spearheaded client brand development for Cocodisco a LA based clothing brand. Tasks included, creating and curating the look-book for the collection, assessing quality of product, e-commerce photography, managing social media platforms and creating visual content. - Worked directly with Alexandra Mandelkorn on all styling projects - organizing and directing editorial photo-shoots and VIP client fittings along with PR firms and showroom communication and in-person fashion pulls. - Spearheaded client brand development for Cocodisco a LA based clothing brand. Tasks included, creating and curating the look-book for the collection, assessing quality of product, e-commerce photography, managing social media platforms and creating visual content.



Kotn

• Canada
• Apparel & Fashion
• 1 - 100 Employee

• Intern

  • May 2015 - Sep 2015

  - Responsible for fashion forecasting, influencer and retailer outreach and communication, developed a brand ambassador program, product packaging, organized pop-up shops, and spearheaded social media content and management. - Responsible for fashion forecasting, influencer and retailer outreach and communication, developed a brand ambassador program, product packaging, organized pop-up shops, and spearheaded social media content and management.



Ordinary Studios

• Design

• Intern

  • May 2015 - Sep 2015