Experience

Athletes Unlimited

• Spectator Sports

• Associate Director, Digital Experience

  • Jan 2022 - Present

  - Manage all aspects of Athletes Unlimited website (AUProSports.com): publication of content, building of new features, ensuring everything is up to date- Work with developers to introduce and design new features to AUProSports.com (http://AUProSports.com) and QA test before approving features to be pushed live- Oversee the team’s digital media reporter and app manager- Allocate budget towards coverage for each sports league and coordinate with a team of freelance writers- Organize company’s database of 40,000 records and work with email marketing team to better segment fans based on preferences- Lead strategy and operations of the Unlimited Club, the organization’s membership platform- Write a weekly newsletter highlighting the biggest moments of each league and design graphics to accompany Show less

• Sr. Manager, Digital

  • Jan 2021 - Jan 2022

  - Led launch of Athletes Unlimited App, which had 22,000+ downloads in first year, including pitching the concept, research, vendor search, project managing development, and coordinating across time zones- Managed Athletes Unlimited app, which included posting content, keeping features up to date- Designed non-fungible tokens to accompany league’s launch of NFTs

• Web Manager

  • May 2020 - Jan 2021

  - Hired a team of freelance writers to execute website's editorial calendar

• Jr. Video Editor

  • Apr 2020 - May 2020

  -Produced the league’s announcement video for volleyball, which amassed over 200,000 views-Create highlight videos for athletes-Edit photos using Adobe Photoshop-Create graphics using Adobe Illustrator



NBC Sports Group

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Digital Editorial Producer, NBC Olympics

  • Oct 2019 - May 2020

  -Lead coverage and manage content for ten sports: Gymnastics, Rhythmic Gymnastics, Trampoline, Tennis, Table Tennis, Surfing, Skateboarding, Field Hockery, Archery, and Shooting -Use Microsoft SWIM to create livestream assets, including unique links, SEO descriptions, and titles -Develop a content plan for my ten sports, including athlete features and news articles -Work alongside video team to assist in researching athletes and providing interesting talking points for NBC’s Olympic media summit in West Hollywood -Use NBC's Olympic video archive to pitch and produce video highlights -Publish videos to the new Tokyo 2020 website through MPX (Did not launch due to COVID-19) -Work in Drupal, the CMS platform through which the website is built, to format articles and manage the appearance of sports verticals -Write Sport 101 articles for each sport to explain its competition format, scoring, equipment, terms to know, and history -Interview athletes, such as Olympic newcomers and surfers Carissa Moore, Caroline Marks, and Kolohe Andino -Gather headshots for athlete pages and generic images for livestreams Show less



Personal Blog

• India
• Entertainment

• Editor, Writer, and Owner - alexandralicata.wordpress.com

  • Aug 2014 - May 2020

  -Developed recipes, shot photos, and posted with directions on how to create at home -Wrote recaps of TV shows and TV show analysis, sports analysis, personal blog posts, and film reviews -Shared photography & portfolio -Customized website layout using HTML code -Developed recipes, shot photos, and posted with directions on how to create at home -Wrote recaps of TV shows and TV show analysis, sports analysis, personal blog posts, and film reviews -Shared photography & portfolio -Customized website layout using HTML code



Business Insider

• United States
• Online Audio and Video Media
• 700 & Above Employee

• Editorial Fellow - Sports

  • Jun 2019 - Sep 2019

  -Develop creative angles for daily news stories to bring forward a different and unique perspective -Cover sports from NBA to the US Women’s National Team to skateboarding and the Olympics -Write breaking news stories, in-depth analysis, and originally reported features -Keep track of sporting events, along with Twitter and breaking news -Develop creative angles for daily news stories to bring forward a different and unique perspective -Cover sports from NBA to the US Women’s National Team to skateboarding and the Olympics -Write breaking news stories, in-depth analysis, and originally reported features -Keep track of sporting events, along with Twitter and breaking news



CBS Sports

• United States
• Entertainment Providers
• 700 & Above Employee

• Editorial Intern

  • Jan 2019 - May 2019

  -Compile daily news notes to keep everyone updated on the latest news in sports, especially football, college basketball, college football and college football. -Create packets for broadcast talent that features major stories or player features. -Work in the control room during broadcasts to deliver breaking news or any updates that come about while on air. -Compile daily news notes to keep everyone updated on the latest news in sports, especially football, college basketball, college football and college football. -Create packets for broadcast talent that features major stories or player features. -Work in the control room during broadcasts to deliver breaking news or any updates that come about while on air.



The Hofstra Chronicle

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Sports Editor

  • May 2018 - May 2019

  -Copyedit and write recaps, columns, and features-Set up interviews with players and coaches and develop new ideas for content -Assign articles to writers during a weekly budget meeting and ensure improvement -Create and redesign layout of sports section using Adobe InDesign-Live-tweet and update social media throughout game-Interview players and coaches

• Sports Staff Writer

  • Sep 2016 - May 2019

  -Attend games and write recaps -Interview players and coaches -Write articles based on the state of the team midseason -Live tweet updates during games and keep social media up to date

• Assistant Sports Editor

  • Jan 2018 - May 2018



88.7FM WRHU

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Staff Member

  • May 2018 - Apr 2019

  -Engineer a bi-weekly music slot -Provide a sports update for Newsline, a weekday news show that runs from 5:30-6 p.m. -Engineer a bi-weekly music slot -Provide a sports update for Newsline, a weekday news show that runs from 5:30-6 p.m.



Her Campus Hofstra

• Writer

  • Sep 2016 - Jan 2019

  -Writer of lifestyle articles

• Secretary

  • Jan 2018 - May 2018

  -Serve as a leader and mentor to young writers and other club members-Copyedit articles -Take notes during meetings to then email everyone

• Marketing & Events Manager

  • Oct 2017 - Dec 2017

  -Organize and plan events. -Manage team of members who help out with events. -Correspond with other clubs and members of the university.



ABC News

• Newspaper Publishing
• 1 - 100 Employee

• Sports Intern

  • Sep 2018 - Dec 2018

  -Logged games to pull highlights for broadcast. -Helped to select most important plays to show as highlights. -Attended the Mets press conference introducing Brodie Van Wagenen as the new General Manager. -Kept tabs on stories, both local and national, for possible kickers and other segments of the broadcast, including breaking news. -Logged games to pull highlights for broadcast. -Helped to select most important plays to show as highlights. -Attended the Mets press conference introducing Brodie Van Wagenen as the new General Manager. -Kept tabs on stories, both local and national, for possible kickers and other segments of the broadcast, including breaking news.



Staten Island Yankees

• Spectator Sports
• 1 - 100 Employee

• Marketing Assistant

  • May 2018 - Aug 2018

  Assist in several aspects of the marketing, promotions and communications spectrum, including: creating all ads for print and digital platforms, writing press releases, developing ideas for social media platforms, assisting sponsorship and ticketing associates with flyers and any other needs, and handling all media credentials. Assist in several aspects of the marketing, promotions and communications spectrum, including: creating all ads for print and digital platforms, writing press releases, developing ideas for social media platforms, assisting sponsorship and ticketing associates with flyers and any other needs, and handling all media credentials.



American Museum of Natural History

• United States
• Museums, Historical Sites, and Zoos
• 700 & Above Employee

• Communications Intern

  • Nov 2017 - Jun 2018

  -Gather clips from news outlets where AMNH is mentioned -Answer phone and serve as media relations correspondent -Compile and send out a weekly news summary where ANNH is mentioned and another regarding general science and museum news -Assist on video or photo shoots -Send our press releases and call news outlets -Transcribe videos -Compile all press releases since 1995 into a digital file for the library -Gather clips from news outlets where AMNH is mentioned -Answer phone and serve as media relations correspondent -Compile and send out a weekly news summary where ANNH is mentioned and another regarding general science and museum news -Assist on video or photo shoots -Send our press releases and call news outlets -Transcribe videos -Compile all press releases since 1995 into a digital file for the library



AMERICAN EAGLE OUTFITTERS INC.

• United States
• Retail
• 700 & Above Employee

• Sales Associate - Cash Lead

  • Feb 2015 - Jan 2018

  -Assist customers and sell product. -In charge of the register area, including approving returns and ensuring associates are properly trained to complete transactions. -Work overnight to change the merchandise in the store and ensure it is up to standard with company guidelines. -Inform customers of all promotions and our rewards program, in addition to our credit card. -Assist customers and sell product. -In charge of the register area, including approving returns and ensuring associates are properly trained to complete transactions. -Work overnight to change the merchandise in the store and ensure it is up to standard with company guidelines. -Inform customers of all promotions and our rewards program, in addition to our credit card.

• Marketing and Social Media

  • Aug 2017 - Sep 2017

  -Updated the website.-Ran all social media accounts (Twitter, Instagram, Facebook).-Ensured reporters are given correct credentials to interview players.-Created graphics to promote ballpark theme nights and events.

• Production

  • Jun 2017 - Sep 2017

  -Edited videos to be played during games using Adobe Premiere. -Operated a camera to film game action and entertainment crew for online and video board broadcast



Brownstone Real Estate LLC.

• United States
• Real Estate
• 1 - 100 Employee

• Photo Editor

  • Apr 2017 - Jun 2017

  Edit any photos taken by the photographer or realtors for posting on the website using Adobe Lightroom and Photoshop, whether it be improving lightning, coloring, removing certain things from photos, etc. Edit any photos taken by the photographer or realtors for posting on the website using Adobe Lightroom and Photoshop, whether it be improving lightning, coloring, removing certain things from photos, etc.