Experience

StyleDemocracy

• Canada
• Advertising Services
• 1 - 100 Employee

• Marketing Manager & Social Lead

  • Jun 2023 - Present

  • Develop weekly content calendars/plans• Weekly research of new trends (On Tiktok, in Webinars, on email lists, etc, to be discussed in weekly content meetings)• Ideation - building concepts that relate to trending topics/sales/sponsored to contribute to content calendar• Schedule, edit, and post content across all social media accounts (including sponsored)• Use/manage Later account for content publishing• Copywriting• Daily engagement with other accounts• Analyzing campaigns• Travel to film content of events, trending news, and sponsored campaigns • Community engagement across all social media platforms• Customer service including answering important DMs from customers & clients Show less

• Marketing Manager

  • Oct 2021 - Present

  ● Managing all e-commerce sales, working closely with brands i.e Ted Baker, H&M, etc.● Uploading all new product info/photos & redesigning Shopify site for each new online sale● Completing weekly KPI Reports and monthly Marketing Reports, to ensure goals are met (Experience in Google Analytics & GTM)● Owning all Marketing Strategy & Implementation for in-person sales i.e OVO, H&M, Max Mara, Adidas, Joe Fresh, Herschel, etc.● Creating & sending all e-blasts (Experience with AB Testing, MailChimp, Hubspot, & Klaviyo, etc.)● Owning Google Ads, Pinterest Ads, & Facebook/Instagram ads● Affiliate Marketing (Experience in RewardStyle & Skimlinks)● Strategizing Programmatic Ads on site● Working closely on a daily basis with Creative Designer (Experience in Photoshop)● Assisting Content Manager in writing blog articles (Experience in Wordpress) Show less



Ron White Shoes

• Canada
• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing Manager

  • Jan 2018 - Oct 2021

  ● Managed the entire e-commerce strategy, coordination, and implementation of company website ● Led physical and digital inventory operations including: managing customer orders, security checks, leading the content management system, liaising with creative resources on deliverables ● Executive Produced wholesale television and broadcast accounts (The Shopping Channel, QVC)- managing all details such as: editing on-air scripts, coordinating product launches, managing and sourcing talent ● Fully responsible for development of main product site revamp which increased annual web sales by over 900% ● Supervised all social media and PR-related communications, including community management, product curation and advertisement arm of the company ● Project managed promotional and brand initiatives through integrated email and paid campaigns ● Oversaw customer relations and service disruptions by tasking the wider team and finding quick solutions ● Lead Creative Director on seasonal lookbook campaigns Show less



Contract Testing

• Canada
• Market Research
• 1 - 100 Employee

• Database Marketing Coordinator

  • Apr 2013 - Dec 2017

  ● Organized main data entry systems and managed junior team ● Business development liaising such as executive meeting coordination and administrative overseeing ● Researched and coordinated database partnerships and outreach ● Honed and developed advanced skills in Excel, Smartsheet, QuickBooks, and PowerPoint ● Strategic development of research questionnaires to drive the success of research programs with clients such as; Quaker Oats, Subway, Kellogg’s, Pampers, Budweiser and Nestlé ● Organized main data entry systems and managed junior team ● Business development liaising such as executive meeting coordination and administrative overseeing ● Researched and coordinated database partnerships and outreach ● Honed and developed advanced skills in Excel, Smartsheet, QuickBooks, and PowerPoint ● Strategic development of research questionnaires to drive the success of research programs with clients such as; Quaker Oats, Subway, Kellogg’s, Pampers, Budweiser and Nestlé