Alexandra Konovalova

Educational Content Producer in GameDev at Edvice
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Contact Information
Location
Tbilisi, Georgia, GE
Languages
  • Russian Native or bilingual proficiency
  • English Professional working proficiency

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Experience

    • United States
    • Education
    • 1 - 100 Employee
    • Educational Content Producer in GameDev
      • Sep 2022 - Present

      Planning, organizing, and executing projects within established timelines and budgets. Coordinating the project team's work and ensuring compliance with all client requirements. Communicating with educational content authors. Collecting and packaging materials received from authors. Collaborating with instructional designers on LX (Learning Experience) design. Setting tasks and monitoring their completion by the team, including designers, operators, editors, front-end developers, etc. Publishing content on the platform. Writing texts for email newsletters. Participating in the creation of landing pages and promotional materials. Show less

    • South Africa
    • Head of Creative Team
      • Apr 2020 - Present

      - Conducting briefings with clients, analyzing and structuring the materials received;- Analysis of the activities of the agency's clients' brands:- Analysis of the market and competitive environment;-Customer profiling, analysis of preferences, motives, and barriers;- Positioning development;- Developing brand and communication strategies;- Developing creative concepts for advertising campaigns and special projects;- Presenting ideas to the client;- Creating presentations and preparing tender proposals;- Conducting creative and brainstorming sessions with the team; - Creative department (7 people) supervision: setting tasks and allocating the workload.- Project control at all stages (deadlines, team, contractors, approvals). Show less

    • Creative Producer
      • Feb 2020 - Present

      - Scripting videos;- Selecting references for photo/video shooting;- Developing ideas for digital-banners and outdoor advertising;- Organizing photo and video shooting:● - search for contractors/team;● - search for locations, models, and actors;● - compilation of timing and calling sheets;● - preparation of cost sheets;● - coordination of work on the shooting site;● - final coordination of works with the client;- Setting tasks for graphic and motion designers. Show less

    • Creative Copywriter
      • Jul 2019 - Apr 2020

      - Participation in the development of brand and communication platforms;- Participation in creative and brainstorming sessions;- Development of creative concepts for advertising campaigns and special projects;- Organizing ideas into presentations;- Presenting offers within the team and to the client;- Defending tender offers;- Naming and slogan development;- Creating texts for websites, outdoor, video and radio advertising;- Development of SMM-strategies for brands;- Creating content plans for social networks;- Generation of content for social networks and promo sites;- Copywriting for social networks and websites;- Generation of ideas and mechanics for contests in social networks;- Cooperation with mass media and bloggers;- Setting technical tasks for designers, photographers, and videographers. Show less

    • Belarus
    • Advertising Services
    • 1 - 100 Employee
    • Digital Copywriter
      • Jul 2018 - Jul 2019

      - Developing SMM-strategies; - Creating presentations; - Presenting ideas to the team; - Creating content plans for social networks; - Generation of content for social networks and promo sites; - Copywriting for social networks and websites; - Cooperation with mass media and bloggers; - Setting technical tasks for designers and photographers; - Publishing in social networks; - Social Media Moderation. - Developing SMM-strategies; - Creating presentations; - Presenting ideas to the team; - Creating content plans for social networks; - Generation of content for social networks and promo sites; - Copywriting for social networks and websites; - Cooperation with mass media and bloggers; - Setting technical tasks for designers and photographers; - Publishing in social networks; - Social Media Moderation.

    • United Kingdom
    • Advertising Services
    • Media Planning Specialist
      • Jun 2017 - Jun 2018

      - Preparation of media plans (work in Excel); - Purchase of airtime according to media plans; - Publishing control; - Working with specialized software; - Document flow, communication with contractors. - Preparation of media plans (work in Excel); - Purchase of airtime according to media plans; - Publishing control; - Working with specialized software; - Document flow, communication with contractors.

Education

  • Belarusian State University
    Bachelor's degree, Social Communications
    2013 - 2017

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