Experience

DanceBody

• United States
• Health, Wellness & Fitness
• 1 - 100 Employee

• • Jan 2020 - Present

  • Execute operational and brand strategies to drive revenue, increase client experience, and improve scalability • Project manage across departments to ensure customer service, digital offerings and marketing strategies are competitive and align with company’s overall strategy• Lead customer acquisition and retention strategies for DanceBody LIVE via paid advertising, SEO, UX/UI development and email campaigns with digital marketing firm resulting in 2M+ engagements, a ROAS of 2.07, CTR of 4.27% (compared in 1.01% industry avg.) and a churn rate that is decreasing by 1% a month• Launched B2B partnerships and opportunities that introduced a new revenue stream and resulted in +$30k in 1st quarter• Research and visit prospective real estate opportunities, stay current on market trends via external team, and build models around possible locations to ensure a sound real estate and business decisions• Spearhead partnerships and wellness pop-ups• Oversee HR fundamentals to enhance company culture and limit risk: hiring, onboarding, employee handbook, Paid Time Off, health insurance, and benefits • Launched and co-led an internal task force dedicated to equity, representation, and nonprofit partnerships, raising over $13k from donation-based classes and fundraisers for organizations such as NAACP Legal Defense Fund, Brown Girls do Ballet, and The Trevor Project Show less

• • Jun 2019 - Jan 2020

  - Directed processes to improve performance of 3 studios and 4-6 pop-ups- Recruited, trained and managed a team of 25-30 studio staff achieving high retention through a fun, inclusive and respectful culture- Managed P&L, oversaw expense reports, and signed off on employee credit card statements- Generated quarterly investor reports for CEO and COO- Implemented pricing and client-service strategies that improved membership acquisition by 53%- Developed HR groundwork: onboarding documents, organizational chart, PTO, employee handbook, labor laws Show less

• • Dec 2018 - Jun 2019

  - Managed day-to-day operations and 15-20 studio assistants- Enhanced client experience via in-studio strategies and membership services - Generated over $100K in sales in first 6 months



Barnard College

• United States
• Higher Education
• 700 & Above Employee

• • Nov 2016 - Nov 2018

  - Served as marketing liaison within the college and generated communication plans for major initiatives and events- Produced 8 - 10 events annually and implemented event-marketing plans that increased event attendance by 200%- Directed brand logistics for all college events and athletics department through print and digital collateral

• • Aug 2016 - Feb 2017



The School at Steps

• • Jan 2015 - Aug 2016

  - Redistributed $35K marketing budget to generate targeted marketing and advertising campaigns - Analyzed website traffic using Google Analytics and optimized the school’s advertising reach and website CTR- Increased engagement on social media by 80% through tracking patterns to enhance brand identity- Examined sales trends and demographics of dance programs and events through MindBody- Created press releases, e-newsletters (Constant Contact), blogs, press kits, and on site displays (InDesign & Photoshop)- Coordinated panelists, advertisers, vendors, and sponsors for events on injury prevention, wellness, and careers- Directed team of assistants during annual dance performances, wellness events and weekly team meetings Show less

• • Aug 2014 - Mar 2015

• • Oct 2012 - Jan 2015


Armitage Gone! Dance
• Company Manager

  • Jul 2011 - Oct 2012

Modlin Center for the Arts at the University of Richmond
• United States
• Performing Arts
• 1 - 100 Employee
• Marketing Assistant

  • Jan 2011 - May 2011

Dance Theater Workshop
• Performing Arts
• 1 - 100 Employee
• Marketing Intern

  • Jun 2010 - Aug 2010

Jewish Center of the Hamptons, Camp Karole
• Dance Instructor

  • Jun 2009 - Aug 2009