Experience

Netology

• Education
• 1 - 100 Employee

• Senior PPC Specialist

  • Mar 2022 - Present

  Promotion of products in the following areas: - EdTech, B2B, B2G, Marketing and Business courses. - Evaluation of product potentials before course creation and launch. - Preparation of media plans - Formation of marketing strategies for the quarter and year. - Audit advertising channels Yandex Direct and Google Ads. - Automation of reporting. - Conducting and participating in brainstorms to promote and develop products. - Conducting meetings to exchange experience with colleagues from different departments. - Testing of auxiliary services (K50, Tomi.ai, Marquiz). According to the results: It was possible to build a strategy for working with the seasonality of demand and reduce a possible drawdown in income. The use of Tomy's service for predictive optimization of contextual advertising helped increase ROMI by 4 times. Testing the Marquise service reduced the cost of an application for the purchase of a course from 20 000 rubles up to 5 000 rubles. Show less



Traffic Isobar

• Russian Federation
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Specialist

  • Sep 2021 - Mar 2022

  Work in FMCG with budgets up to $400,000/month. My responsibilities included drafting a promotion strategy, media planning. Conducting a/b tests to identify effective strategies, ads. Analysis of advertising campaigns within the Yandex Metrics, Google Analytics, Calltouch, and self-service dashboards. Worked with Yandex Direct, Yandex Zen, Yandex Navigator, Google Ads, Tik Tok, VK, Facebook Ads, My Target. Work in FMCG with budgets up to $400,000/month. My responsibilities included drafting a promotion strategy, media planning. Conducting a/b tests to identify effective strategies, ads. Analysis of advertising campaigns within the Yandex Metrics, Google Analytics, Calltouch, and self-service dashboards. Worked with Yandex Direct, Yandex Zen, Yandex Navigator, Google Ads, Tik Tok, VK, Facebook Ads, My Target.



Biquadro

• St Petersburg City, Russia

• Digital Marketing Specialist

  • Sep 2020 - Sep 2021

  I have worked with the areas of real estate, medicine, e-com, industrial topics, IT services. Responsibilities included meeting with a client, the IP, media project, configure, and launch of contextual advertising in Yandex Direct and Google Ads, Google Merchant. Instagram Facebook, myTarget, Facebook/Instagram targeted advertising. I have worked with the areas of real estate, medicine, e-com, industrial topics, IT services. Responsibilities included meeting with a client, the IP, media project, configure, and launch of contextual advertising in Yandex Direct and Google Ads, Google Merchant. Instagram Facebook, myTarget, Facebook/Instagram targeted advertising.



Bazium

• Moscow, Russia

• Marketing Manager

  • Feb 2020 - Sep 2020

  - Cold sales and closing deals; - Creation of websites and online stores on the website builder; - Setting up and working with Yandex.Metrica and Google Analytics; - Startup and basic optimization of advertising campaigns in Yandex Direct and Google Ads; - Cold sales and closing deals; - Creation of websites and online stores on the website builder; - Setting up and working with Yandex.Metrica and Google Analytics; - Startup and basic optimization of advertising campaigns in Yandex Direct and Google Ads;