Alexandra Iancu

Online Marketing Manager at Supergaz Fuel System
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Contact Information
us****@****om
(386) 825-5501
Location
Torrent, Valencian Community, Spain, ES
Languages
  • English Full professional proficiency
  • Spanish Limited working proficiency
  • French Limited working proficiency
  • German Elementary proficiency

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Experience

    • Romania
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Online Marketing Manager
      • Feb 2014 - Present

      Create, develop and implement the long term strategy and campaigns to increase leads from the internetDevelop Google Adwords campaings with proven bugdet responsibility and landing pages creationDevelop social media profiles and targeted blogsE-commerce skills, knowledge of Wordpress and other CMS platformsAnalyse campaign performance and online customer behavior, producing regular reports, analysis and commentary on key metrics, then making recommendations to enhance the campaignsManage website analytics including detail performance tracking, path optimization, data management and continuously identify ways to optimize the site.Develop and implement SEO/SEM, e-mail service provider, affiliate marketing, google analytics, online advertising Execute and develop the strategies for SEO (Search Engine Optimization) and manage online marketing channels to drive customer acquisition and conversionRemarketing campaignsBrand strategy creation, seasonal marketing plan and site communication plan Show less

    • Sales and Marketing Coordinator
      • Sep 2013 - Present

      Brand strategy & development of new communication channelsConstantly improving the communication with the customers after sales in order to measure customer satisfactionWebsite development using SEO strategiesMarket research and segmentation of the LPG marketDeveloped focused presentations for each of our targetsCreated and implemented social media campaignsCreated banners, web slides, stickers using Corel Draw and PhotoshopImplemented promotional campaigns using online channels:e-mail marketing, mobile marketing, google analyticsCreated and administrated Google Adwords campaignsKeywords optimization; accomplished: www.supergaz.ro is on first page, first position when looking for specific keywords. Show less

    • Romania
    • Wholesale Building Materials
    • 100 - 200 Employee
    • Marketing Coordinator
      • Aug 2009 - Aug 2013

      Annual Marketing Plan; Planning and coordinating marketing activities; Brand positioning campaigns; Efficientily organizing corporate events, fairs and exhibitions; Identify the need, conceive and supervise the production of promotional materials CSR campaigns Developed internal magazine for optimized internal communication; Supervizing market researches ordered by the company Annual Marketing Plan; Planning and coordinating marketing activities; Brand positioning campaigns; Efficientily organizing corporate events, fairs and exhibitions; Identify the need, conceive and supervise the production of promotional materials CSR campaigns Developed internal magazine for optimized internal communication; Supervizing market researches ordered by the company

    • Slovakia
    • Wholesale Building Materials
    • 1 - 100 Employee
    • Marketing Specialist
      • Mar 2008 - Jul 2009

      Advertising, events, media PR and image campaigns, press monitoring Proactive solutions oriented towards  Organizing fairs and exibitions Preparing the launch of a new factory Created public awareness for YTONG products Advertising, events, media PR and image campaigns, press monitoring Proactive solutions oriented towards  Organizing fairs and exibitions Preparing the launch of a new factory Created public awareness for YTONG products

    • United States
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Marketing Responsible
      • Sep 2005 - Apr 2008

      Coordinating marketing activities for sales and service departments Press releases and press surveyance Planning and coordinating different events (press conference, parties, drive test shows) Processing data base for direct mailings Negotiating with over 10 suppliers for different services Market studies and solutions for sales growing Coordinating all indoor and outdoor advertising campaigns and permanently improving website: www.bradytrade.ro Preparing weekly and monthly reports Show less

Education

  • Romanian American University of Bucharest
    Master's degree, Company's Management and Marketing
    2010 - 2012
  • Universitatea din București
    Bussiness Administration
    2004 - 2006
  • University of Bucharest
    Communications and Public Relations
    2000 - 2004
  • Spiru Haret National College

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