Alexandra Heard
Event Coordinator and Brand Manager at Apex Lacrosse Events- Claim this Profile
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Experience
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Apex Lacrosse Events
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United States
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Spectator Sports
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1 - 100 Employee
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Event Coordinator and Brand Manager
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Jul 2021 - Present
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West Chester University of Pennsylvania
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United States
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Higher Education
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700 & Above Employee
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Business Marketing Student
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Jan 2019 - May 2022
BS in Business with a focus in Marketing-Summa Cum Laude -GPA : 3.908-100% financing my education -HubSpot Social Media Certification -Google Analytics Beginner and Advanced Certification -Women's Club Lacrosse Team-Alpha Phi Sorority-Ski and Snowboard Club -American Marketing Association Member BS in Business with a focus in Marketing-Summa Cum Laude -GPA : 3.908-100% financing my education -HubSpot Social Media Certification -Google Analytics Beginner and Advanced Certification -Women's Club Lacrosse Team-Alpha Phi Sorority-Ski and Snowboard Club -American Marketing Association Member
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QVC
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United States
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Retail
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700 & Above Employee
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Affiliate Marketing Intern
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Aug 2021 - Dec 2021
- Work alongside the performance partnership team to drive revenue and increase customer sales - Assist selecting QVC best offers to create a weekly affiliate newsletter for over 1200 publishers- Strategizes advertising placements by analyzing and pulling data from Impact Radius and Tableau sales results - Supports the team by providing placement screenshot and creating LinkIds - Audits QVC store pages on partner sites to ensure accurate promotions are displayed - Work alongside the performance partnership team to drive revenue and increase customer sales - Assist selecting QVC best offers to create a weekly affiliate newsletter for over 1200 publishers- Strategizes advertising placements by analyzing and pulling data from Impact Radius and Tableau sales results - Supports the team by providing placement screenshot and creating LinkIds - Audits QVC store pages on partner sites to ensure accurate promotions are displayed
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Azure Knowledge Corporation
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United States
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Market Research
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400 - 500 Employee
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Strategic Research and Marketing Associate
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Jun 2021 - Aug 2021
- Responsible for supporting and coordinating client service projects- Establishing partnerships with business networks, associations and partners- Managing strategic marketing initiatives and digital marketing campaignsAzure Knowledge Corporation is a leading Global market research solution firm with a full range of data collection/fieldwork, digital and data transformation services. Azure is a ‘one-stop-shop’ for end-to-end MR operations services to global market research agencies, consulting and professional services firms for offering Panel/Online, Phone and F2F data collection, data processing and analysis.
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Pattison Sports Group & Victory Event Series
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United States
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Spectator Sports
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1 - 100 Employee
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Event Manager
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Jan 2020 - Aug 2020
Successfully ran logistics and operations for 8 events between 5 different states in 2 months. Events for the summer totaled 896 teams with over 25,000 attendees bringing in an average revenue of $1,546,423. Responsibilities included but were not limited to the following: - Managing supply orders, shipment/ delivery and facility relationships - Oversee pre-event setup - Supervised and helped to develop internship program - Coordinated with teams, facilities, internal staff and business partners - Managed event staff - Coordinated and managed post event activity clean up and travel - Managed Leagueapp registration software - Write event announcements for website and blog - Coordinated relationships with our design firms to ensure consistent brand messages across events and marketing materials
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The Uncommon Individual Foundation - UIF
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United States
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Non-profit Organization Management
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1 - 100 Employee
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Co-Founder of Entourage Music
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Feb 2018 - Sep 2019
Developed a start-up entrepreneur business venture and was a part of The Uncommon Individual Foundation incubator program for developing businesses. Skills developed: - Effectively pitch a 10 slide presentation - TAM SAM and SOM for our company - Develop an engaging and informative pitch deck - Run and plan an effective meeting - Take critical feedback and make improvements to our pitches and business Developed a start-up entrepreneur business venture and was a part of The Uncommon Individual Foundation incubator program for developing businesses. Skills developed: - Effectively pitch a 10 slide presentation - TAM SAM and SOM for our company - Develop an engaging and informative pitch deck - Run and plan an effective meeting - Take critical feedback and make improvements to our pitches and business
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Healthy Kids Running Series
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United States
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Spectator Sports
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1 - 100 Employee
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Intern
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Apr 2018 - Aug 2018
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Education
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West Chester University of Pennsylvania
Marketing, Business, Management, Marketing, and Related Support Services -
Temple University
Pre-Business -
West Chester East High School