Alexandra Gold

Director of Marketing at BEZIER GAMES INC
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Location
Knoxville, Tennessee, United States, US
Languages
  • Spanish (intermediate proficiency) -

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Experience

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Director of Marketing
      • Nov 2018 - Present

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Director of Special Events; Knoxville TN
      • Aug 2018 - Nov 2018

      - Organized sponsorships and logistics for all fundraising events, most notably the 2018 Knoxville Race For The Cure - Organized sponsorships and logistics for all fundraising events, most notably the 2018 Knoxville Race For The Cure

    • Australia
    • Individual and Family Services
    • Community Outreach Manager
      • Feb 2018 - May 2018

      - Responsible for all Knoxville branch marketing, events, sponsorships, local Facebook engagement, etc. - Developed partnerships with The Tennessee Smokies, Little Nest Portraits, Knox County Library system, and several other local businesses.- Tracked all client leads by entering them in Salesforce for later followup- Heavily utilized Facebook to draw leads, interact with them, and get them to come for a tour, class or event.- Worked closely with Knoxville Center Manager and corporate New York marketing team on marketing strategies, quarterly plans, and event plans.- Collaborated with UT Medical Center’s marketing team on co-marketing tactics to display our partnership and benefit from each other.- Developed ideas how to connect with current patients and potential patients, often connecting with the clinical team.- Conducted weekly collateral drops and “Lunch & Learns” with different businesses to spread awareness, discuss partnerships opportunities, and gain referrals. All of these were carefully planned and mapped out far in advance.- Maintained all third party educator relationships with yoga instructors, CPR instructors, etc.- Organized and executed on-premise events such as parties, play dates, egg hunts, story times, etc.

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Marketing Coordinator
      • Aug 2015 - Feb 2018

      - Executive Assistant to CEO, CFO, CTO, and Director of Sales- Worked directly with clients: Executed “Go Live” days after project completions, participated in quarterly feedback meetings, monitor client surveys, etc. - Responsible for all sponsorship and community relations including the following - Tennessee Medical Group Management Association, Knoxville Track Club, Knoxville Junior Golf & The Sneds Tour, The Annual KCBC Kim Rowden Golf Tournament, ERISA Services KICKO Golf Tournament, Local high school football teams, Knoxville Academy of Medicine Alliance’s Annual Doc Rock event, Restoration House’s “Over the Edge” event, #YEPKnox, The Emory Place Annual Block Party, and many others.- Organized all client and employee events and parties- Facilitated pleasant and interpersonal relationships with clients: surprising them with unexpected treats, sending gifts or flowers for different life events, taking them to lunch or coffee, etc. - Found new ways to enhance company culture and employee happiness on a daily basis: Organized celebrations and gifts for each employee’s birthday and major life events, games, activities, and rewards: Surprised the team with treats like Makers Donuts or root-beer floats, egg hunts, Nerf gun wars, Xbox games, cornhole tournaments, BBQs at Norris Lake, trivia lunches, etc. - Designed the annual marketing budget, allocating appropriate funds to each marketing category.- Assisted leadership in creating overall marketing strategy and sales techniques- Lead designer of the company website - theitco.net - Managed company’s monthly E-Newsletter and social media presence on Facebook, Twitter, & LinkedIn- Responsible for company event photography- Assisted the CFO with procurement, sales processes, and bank deposits. - Participated in the interior design process for the most recent office at 16 Emory Place- Managed hiring process for all applicants and performed all first-round interviews

    • United States
    • Wine & Spirits
    • InVisions Team Lead and Consumer Educator
      • Mar 2011 - Apr 2015

      -Interact with Brand Ambassadors & Sales Representatives throughout the state of Delaware to build portfolio awareness.-Travel to different venues and educate staff and consumers using current marketing tools and drives. -Strategically communicate all brand information including, but not limited to, brand history, manufacture, content and strategy.-Conduct product tastings ensuring staff is thoroughly trained on creation and proper service of brands according to current campaigns.-Create a fun and exciting environment with consumers using games and point of sale items to build and create an experience around each brand.-Build and maintain rapport with clients as a point of contact for InVisions. -Assist during set up, participate in, and break down the Southern Wine & Spirits Annual Trade Show. -Work with the InVisions manager to recruit new employees. -Train new employees and coach them on all InVision policies and procedures as well as brand knowledge.-Track and communicate sales, competitive activity, progress and goals along with client feedback.-Maintain and continue education on all Delaware state laws and company rules, ensuring all certifications are current.

Education

  • Temple University - Fox School of Business and Management
    Bachelor of Business Administration (BBA), Marketing
    2012 - 2015
  • Delaware County Community College
    Associate of Science (A.S.), Business Administration - Marketing
    2009 - 2011
  • Philadelphia University
    Fashion/Apparel Design
    2007 - 2008
  • Avon Grove High School
    High School Diploma
    2003 - 2007

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