Alexandra Fileva
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Bio
Experience
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United Partners
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Bulgaria
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Public Relations and Communications Services
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1 - 100 Employee
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Apr 2023 - Present
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Apr 2022 - Apr 2023
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Sep 2021 - Mar 2022
United Partners is a leading independent integrated marketing and corporate communications consulting agency in Bulgaria. I am part of the ICT team, working with some of the leading companies within the sector. We're executing multiple types of campaigns in Bulgaria's premises and beyond.
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Urban Embassy Specialty Coffee
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Bulgaria
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Food and Beverage Services
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1 - 100 Employee
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Co-Founder
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May 2021 - Present
Urban Embassy Specialty Coffee is a coffee shop that aims to leave a smaller footprint. We believe that the change in the coffee culture starts within every one of us. That's why all of the drinks we offer are in glass packages. We're using a deposit system for avoiding single-use cups and bottles. The milk used for all of our drinks is made by us from hazelnuts, walnuts, and almonds. Urban Embassy Specialty Coffee is a coffee shop that aims to leave a smaller footprint. We believe that the change in the coffee culture starts within every one of us. That's why all of the drinks we offer are in glass packages. We're using a deposit system for avoiding single-use cups and bottles. The milk used for all of our drinks is made by us from hazelnuts, walnuts, and almonds.
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New Wave 360° Content Solutions
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Bulgaria
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Advertising Services
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1 - 100 Employee
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Communications Jedi
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Jul 2020 - Sep 2021
- Creating eCommerce content & marketing campaigns - Developing eCommerce KPI software strategy - Analyzing eCommerce performance & SoS among eRetailers & manufacturers - Conducting eCommerce researches - Helping brands have stronger eCommerce visibility & awareness - Developing strategies for better customer journey & converting in more sales - Creating eCommerce content & marketing campaigns - Developing eCommerce KPI software strategy - Analyzing eCommerce performance & SoS among eRetailers & manufacturers - Conducting eCommerce researches - Helping brands have stronger eCommerce visibility & awareness - Developing strategies for better customer journey & converting in more sales
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Puzl CowOrKing
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Bulgaria
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Hospitality
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1 - 100 Employee
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Puzl CoCafé Community Manager
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Nov 2019 - Sep 2020
- Managing & curating events - Creating and implementing marketing campaigns - Defining product vision, road-map, and growth opportunities - Developing a growth strategy focused both on financial gain and customer satisfaction - Managing & curating events - Creating and implementing marketing campaigns - Defining product vision, road-map, and growth opportunities - Developing a growth strategy focused both on financial gain and customer satisfaction
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SiteMedia Bulgaria
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Bulgaria
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Public Relations and Communications Services
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1 - 100 Employee
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Oct 2017 - Apr 2019
Exploring the endless world of PR and dealing with new challenges every day. I managed to improve both my content and communications strategies creating skills. I had the chance to practice influencer marketing with leading Bulgarian influencers for clients such as Lidl Bulgaria, Henkel, Beiersdorf, etc.
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Sep 2017 - Oct 2017
Doing magic and finding unicorns. The regular stuff for a PR Intern.
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PRoWay Communications Agency
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Bulgaria
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Public Relations and Communications Services
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1 - 100 Employee
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PR Assistant
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Oct 2016 - Jul 2017
My first steps in the communication field were made as a PR Assistant. I was working onto developing the first platform for business events only in Bulgaria - EventsPRo.bg, and helping organize events. Among my favorite and most interesting projects were the creation and management of the content for the Spring edition of Sofia Restaurant Week 2017. My first steps in the communication field were made as a PR Assistant. I was working onto developing the first platform for business events only in Bulgaria - EventsPRo.bg, and helping organize events. Among my favorite and most interesting projects were the creation and management of the content for the Spring edition of Sofia Restaurant Week 2017.
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Enterprise Magazine
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Book and Periodical Publishing
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1 - 100 Employee
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Assistant Editor
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Jun 2016 - Mar 2017
Before working as a PR, I was an Assistant Editor which helped me see the Bulgarian media from the inside. Among my responsibilities were creating articles both for the print issue and the site. I was constantly challenged to find an interesting point of view for each article so that I could gain more readers and followers for the magazine. Before working as a PR, I was an Assistant Editor which helped me see the Bulgarian media from the inside. Among my responsibilities were creating articles both for the print issue and the site. I was constantly challenged to find an interesting point of view for each article so that I could gain more readers and followers for the magazine.
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APRA Balkans Communication Group
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Bulgaria
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Public Relations and Communications Services
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1 - 100 Employee
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Internship
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Nov 2014 - Dec 2014
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Education
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New Bulgarian University
Bachelor’s Degree, Public Relations/Image Management -
Fifth Language School "Joan Ekzarh", Varna