Experience

Colorful Standard

• Denmark
• Apparel & Fashion
• 1 - 100 Employee

• CMO

  • Sep 2022 - Present



Organic Basics

• Denmark
• Technology, Information and Internet
• 1 - 100 Employee

• • Aug 2021 - May 2022

• • Sep 2019 - Aug 2021



Tactile Games

• Denmark
• Mobile Gaming Apps
• 100 - 200 Employee

• • Feb 2018 - Aug 2019

  - Leading a team of 3 user acquisition specialists- Overseeing $XX mil annual spend for a portfolio of 10 games with 2-3x annual revenue growth, while maintaining a positive cashflow- Working with backend and BI on bidding automation, refining LTV model, defining metrics and key KPI projections- New partner evaluation and growing key business relationships

• • Jun 2017 - Feb 2018



CompnyX

• Copenhagen Area, Capital Region, Denmark

• Client Solutions Manager

  • Aug 2016 - Jun 2017

  CompnyX is a digital marketing execution & consultancy company, helping startups and established brands to develop profitable growth through online channels. Responsibilities: • Advising clients on digital strategy, channel mix, defining and measuring performance KPIs for profitable growth • Facebook & Adwords campaigns execution and optimization, for apps & e-commerce websites • Decreasing user acquisition costs and/or increasing our clients' sales volumes globally within the set ROAS targets Clients: Goodiebox, Steelseries, Coolshop, MediaMarkt, SurfEars, Codeable, MyMonii Show less



Leadmill

• Copenhagen Area, Capital Region, Denmark

• Media Buying Manager

  • Sep 2014 - Jul 2016

  Leadmill is a mobile experts advertising company with Scandinavian roots and a worldwide reach, helping brands succeed on mobile by developing profitable relationships with their target audience. Combining data-driven technology with deep insights into the mobile eco-system, Leadmill enabled brands and startups to interact and build profitable relationships with customers at all touch points of the consumer journey. Responsibilies: • Started & developed the media buying department • Ran global user acquisition campaigns for mobile app clients • Identified, screened and onboarded ad networks & DSPs • Managed traffic from ad networks, DSPs, Facebook & Adwords, buying on CPM, CPC, CPI optimized towards CPI, CPE or ROAS targets • Built internal knowledge on the mobile ecosystem & collaborated with sales department in educating clients on how to acquire high LTV users & maximize ROAS • Collaborated with our developers on building an internal reporting and optimisation tool • Trained and oversaw 1 intern & 2 junior employees Clients: Zalando, Momondo, Foodpanda, EasyTaxi, Bravofly, ByMarleneBirger, DanskeSpil, Big Fish Games, Jam City Show less



MindTeacher

• E-Learning Providers

• Account and Marketing Mind (Part-time, Startup)

  • Oct 2012 - Apr 2014

  MindTeacher is an e-learning startup partnering with online course providers to bring members the best online video courses and digital software for personal development at discount prices. Responsibilities: • Developed a marketing strategy and collaborated on the overall business strategy. • Team leader - aligning development, sales & marketing tasks to support overall strategy. • Copywriting: sales texts, social media posts, newsletters. • Developed and maintained partnerships with key providers. Show less



Qvadis/ B2B-Appointment

• Business Consulting and Services

• Business Development Trainee

  • Jul 2011 - Dec 2011

  Market research, business development. Microeconomics investigation of assigned countries. Strategic market-entry proposals. Market research, business development. Microeconomics investigation of assigned countries. Strategic market-entry proposals.