Alexandra DiMarchi
Global Tanning Expert at TAN-LUXE- Claim this Profile
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English -
Topline Score
Bio
Credentials
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Salon Masters of Business Advancement (SMBA) Unit 1 Completed
P & G Salon Professional, New York City, NY
Experience
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TAN-LUXE
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Cosmetics
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1 - 100 Employee
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Global Tanning Expert
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Jan 2019 - Present
• Assist with editorial and press inquiries to promote proper coverage of products and application techniques • Create retail strategies by planning three months out for events and important dates in the beauty and entertainment industry • Educate members of major retail locations via on-stage demos, product knowledge, and application training for usage • Help to build influencer relationships and contribute to social media content • Serve as ‘go-to’ artist for tanning influencers and celebrities. As well as major events and new product launches
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Airbrush by Alexandra
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Los Angeles, California
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Airbrush Tanning Artist
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Sep 2016 - Present
Full service airbrush tanning and skin finishing artist in the fashion, beauty and lifestyle industries. Catering to women and men of all skin tones and body types, Alexandra provides services for tanning and contouring, as well as correction of pigment imbalance, scarring, tan lines and stretch marks. The most important aspect of a clients experience is to feel comfortable during tanning sessions and leave feeling confident in their new look. • Offers contouring to add definition to all body types • Provide consultations to determine the best customized color for each client • Perfecting skin tones for any occasion - bridal, red carpet, editorial, high definition and competition • Correction of pigment imbalance, disguise scarring and hiding of stretch marks • Educating clients on the benefit of sunless tanning and long term affects of sun damage
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MAC Cosmetics
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Personal Care Product Manufacturing
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700 & Above Employee
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Makeup Artist
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Mar 2014 - Dec 2018
•Maintain store appearance along with restocking inventory •Provide services for daily event as well as on floor appointments •Implement beauty consultations with open ended questions to better guide clients •Pull Products, Show & Teach while updating customers on new launches and events •Maintain store appearance along with restocking inventory •Provide services for daily event as well as on floor appointments •Implement beauty consultations with open ended questions to better guide clients •Pull Products, Show & Teach while updating customers on new launches and events
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VITA LIBERATA
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United Kingdom
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Cosmetics
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1 - 100 Employee
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Brand Ambassador & Training Specialist
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Sep 2016 - Sep 2017
• Tanning - Skin Finishing Expert • Sales and Education Specialist with Ulta and Sephoras • Prepare VIP clients for photoshoots, award shows, and television appearances etc • Assisted in Public Relations with 'Mixed Makeup', a video about meeting the tanning needs of pregnant women • Implemented training at Sephora and Ulta by educating staff on products and methods through the use of Demo's, support days, and active training on potential clients. • Assisted Account Executive in execution of in-store spray tanning events. • Constructed brand relationships with retail partners, management, and employees. • Assisted with social media content and maintaining blogger relationships and their tanning needs • Educates salons on products/tanning techniques to insure proper usage and sale
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Jouer Cosmetics
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United States
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Personal Care Product Manufacturing
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1 - 100 Employee
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Public Relations & Marketing Intern
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Feb 2016 - Apr 2016
• Create marketing calendars • Create Press Release content • Complete Competitive Analysis • Execute creative media mailers • Assist with assembling press/media kits • Assist in media and consumer event preparation and execution • Support management and organization of media placements and press binders • Create marketing calendars • Create Press Release content • Complete Competitive Analysis • Execute creative media mailers • Assist with assembling press/media kits • Assist in media and consumer event preparation and execution • Support management and organization of media placements and press binders
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PRAVANA
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United States
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Cosmetics
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1 - 100 Employee
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Public Relations and Social Media Intern
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Jan 2016 - Apr 2016
• Monitor media outlets for press. • Research and compile media list • Compile and maintain editorial calendars. • Research influencers including stylist, celebrities and more • Assist with mailings including product coordination, assembly and shipping • Assist in creating content including press releases, pitches, creative copy, etc. • Makeup Artist for certain PRAVANA photoshoots • Monitor media outlets for press. • Research and compile media list • Compile and maintain editorial calendars. • Research influencers including stylist, celebrities and more • Assist with mailings including product coordination, assembly and shipping • Assist in creating content including press releases, pitches, creative copy, etc. • Makeup Artist for certain PRAVANA photoshoots
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Zoe Salon & Spa
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United States
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Cosmetics
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1 - 100 Employee
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Front Desk Receptionist
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Feb 2010 - Apr 2014
•Completed salon & staff detailed sales reports •Opening and closing duties combined with administrative assistance •Managed phone and email correspondence with clients regarding service and product needs •Contribution with monthly inventory along with keeping salon supplies stocked during hours of operation •Completed salon & staff detailed sales reports •Opening and closing duties combined with administrative assistance •Managed phone and email correspondence with clients regarding service and product needs •Contribution with monthly inventory along with keeping salon supplies stocked during hours of operation
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Education
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2013 - 2016
FIDM
Associate of Arts - AA, Beauty Industry Merchandising and Marketing
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