Alexandra Day

Board Member at ABCOM-Vancouver
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Location
Vancouver, British Columbia, Canada, CA
Languages
  • English -

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Experience

    • Canada
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Board Member
      • Jan 2023 - Present

      The Association of Broadcast Communications is focused on keeping the industry dynamic, collaborative and forward thinking. Our focus is to educate members on issues and advancements in broadcast, media and advertising. The Association of Broadcast Communications is focused on keeping the industry dynamic, collaborative and forward thinking. Our focus is to educate members on issues and advancements in broadcast, media and advertising.

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Associate Account Director
      • Oct 2022 - Present
    • Canada
    • Advertising Services
    • 100 - 200 Employee
    • Strategy Supervisor
      • Apr 2022 - Oct 2022

      Clients include: BCAA, BC Dairy and Money Mart

    • Senior Strategist
      • Aug 2021 - Apr 2022

      Clients include: BCAA, BC Dairy and Money Mart

    • Strategist
      • Aug 2020 - Aug 2021

      Clients include: Save On Foods/Urban Fare and St George's University

    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Digital and Marketing Coordinator
      • Jul 2019 - Aug 2020

      Working on Vancouver Magazine, Western Living, BCBusiness and BCLiving - Executed and maintained over one hundred different digital campaigns; creating content strategies, uploading and testing creative, and reporting on key metrics. - Curated all e-communications including dedicated eblasts, press releases and social media marketing for our in-house events, and for clients. - Negotiated all partnership agreements for the magazines, including but not limited to, Vancouver International Wine Festival, CBC and Whisky Wisemen. - On a daily basis I worked with programmes such as Google Ad Manager, Google Analytics, Pressboard, Hootsuite, Mail Chimp, Active Campaign and The Machine (an equivalent of WordPress). Show less

    • Career Break - Server and Social Media Strategist
      • May 2017 - Jun 2019

      Working in the hospitality industry gave me the opportunity to travel and discover British Columbia, whilst gaining valuable Canadian work place experience. This gave me the opportunity to further my marketing experience by helping run multiple social media campaigns for these restaurants e.g. a B2B initiative called Snack Attack where we would surprise other local businesses with food and vouchers. I would then take photos and post them on social media to help drive brand love and foot traffic for the restaurant. Show less

    • Travel Arrangements
    • Marketing Executive
      • Jan 2017 - Feb 2017

      - Supporting the marketing team plan and organise campaigns to promote their river and ocean cruises via brochures, direct mail, press, sponsorship and social media - Working on the radio/event partnership with Classic FM Live which I had previously managed agency side at my previous job at SPP Media - Supporting the marketing team plan and organise campaigns to promote their river and ocean cruises via brochures, direct mail, press, sponsorship and social media - Working on the radio/event partnership with Classic FM Live which I had previously managed agency side at my previous job at SPP Media

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Partnerships Executive
      • Nov 2015 - Nov 2016

      SPP (Sponsorship Programme Planning) is an independent sponsorship consultancy working in partnership with Blue 449. They plan, negotiate and activate sponsorships and partnerships across all media platforms.Primary responsibilities included:- Providing leadership on key accounts- Managing successful campaigns from concept to completion, including: ○ Viking Cruises' Classic FM radio and live event partnership ○ Currys PC World and The Gadget Show; A fully integrated partnership that involved sponsorship of the TV show, a live event twice a year, extra content that was created for the client's website ○ Ladbrokes and the Scottish Premier Football League; a broadcast partnership with online - Regularly contributing to new business documents and idea generation brainstorms- Managing large budgets, cost trackers and budget reconciliations- Experience of conducting negotiations with clients and stakeholders- Recognising client’s specific needs and goals, and presenting solutions to them- Creating and maintaining professional relationships with clients Show less

    • Sponsorship assistant
      • Nov 2014 - Nov 2015

    • Customer Adviser
      • Nov 2010 - Nov 2014

      - Aiding customers with all their financial needs using efficient problem-solving techniques - Working as part of a team but also having the confidence to work by myself - Continually building and maintaining knowledge of products to make sure I gave the best quality customer service - Resolving customer concerns and complaints whilst maintaining an understanding and caring demeanour - Aiding customers with all their financial needs using efficient problem-solving techniques - Working as part of a team but also having the confidence to work by myself - Continually building and maintaining knowledge of products to make sure I gave the best quality customer service - Resolving customer concerns and complaints whilst maintaining an understanding and caring demeanour

Education

  • University of Nottingham
    Bachelor of Arts (BA), Sociology
    2011 - 2014
  • St George's College, Weybridge
    2003 - 2010

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