Alexandra Davidson

Marketing Manager at Ballard Brands
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Location
US

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Experience

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Marketing Manager
      • Sep 2020 - Present
    • United States
    • 1 - 100 Employee
    • Loyalty and Marketing Coordinator
      • Mar 2017 - Sep 2020

      - Create and maintains a 90 day marketing calendar - Meet with different departments to review and coordinate messaging for all promotions - Execute targeted campaigns weekly to ensure the correct content goes to the correct members - Build groups of people to message; based on their preferences and purchase history weekly - Coordinate and distribute email messaging for 42 different locations and 450,000 members - Update websites to display current and future promotions and movies - Create script of newsletter to reflect promotions and movies for the week - Build multiple weekly messaging to send out to members - Create and modify campaigns to increase loyalty member interaction and attendance - Interact with loyalty members daily to solve any errors or problems and increase customer satisfaction - Assisting in the roll-out of an app for our brands

    • United States
    • Retail
    • Assistant Manager of Service/Brand and Operations
      • Jun 2016 - Mar 2017

      - Track and oversee the Credit Card Rewards program - Created a strategy to promote employees and customers to join the Rewards program - Trained and supervised employees to excel at their positions - Communicate with customers to resolve complaints and ensure satisfaction - Monitor daily payroll and adjusting schedules accordingly - Tracking profits for the day, week, month, and year - Supporting daily merchandising, floor set plan execution, replenishment and launches - Identifying opportunities and strengths in Loss Prevention within store

    • Administrative Assistant/ Marketing Assistant
      • Jun 2014 - Jun 2016

      • Met with different groups to arrange Eat Wings, Raise Funds events • Assisted in arranging promotions for Buffalo Wild Wings with Beer Vendors • Negotiated sponsorships to help promote the brand • Finding vendors to help create the display images for all restaurants. • Ensuring visuals for the restaurant are correct and up to date • Executing Social Media campaigns for restaurants • Met with different groups to arrange Eat Wings, Raise Funds events • Assisted in arranging promotions for Buffalo Wild Wings with Beer Vendors • Negotiated sponsorships to help promote the brand • Finding vendors to help create the display images for all restaurants. • Ensuring visuals for the restaurant are correct and up to date • Executing Social Media campaigns for restaurants

    • United States
    • Financial Services
    • 200 - 300 Employee
    • Management Trainee
      • Nov 2013 - Apr 2014

      • Juggled many different accounts at the same time • Reached and exceeded company goals set up each month • Tracked progress of store delinquency each day • Juggled many different accounts at the same time • Reached and exceeded company goals set up each month • Tracked progress of store delinquency each day

    • India
    • Writing and Editing
    • Fashion Expert
      • Feb 2010 - Oct 2013

      • Promoted to Fashion Stylist five months after employment • Recognized repeatedly for customers satisfaction through surveys • Received three yearly raises based off of good customer surveys • Coached new employees how to sell products • Built strong client relationships through effective communication, earning several awards for upselling • Assisting with many floor sets to ensure items were up to standard • Promoted to Fashion Stylist five months after employment • Recognized repeatedly for customers satisfaction through surveys • Received three yearly raises based off of good customer surveys • Coached new employees how to sell products • Built strong client relationships through effective communication, earning several awards for upselling • Assisting with many floor sets to ensure items were up to standard

Education

  • University of Louisiana at Lafayette
    Bachelor of Business Administration (B.B.A.), Marketing
    2009 - 2013

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