Experience

TCL Communication

• China
• Consumer Electronics
• 500 - 600 Employee

• Deputy Marketing Director Europe

  • Jan 2023 - Present

  Deputy Marketing Director Europe, TCL Europe: TV & Mobile TCL Business- TCL Communication: Marketing & Retail Europe scope management- TCL Electronics Europe: Lead Brand global projects EU execution and Brand Synergies

• Head of Marketing & Retail Europe

  • Oct 2021 - Dec 2022

  Head of Marketing & Retail Europe: 10 direct reports, 15 indirect in countries, EU Excom member- EU 360° Marketing Strategy definition and execution in Region - ATL Management: Media Campaign, Digital, Website, Social Media, Influence, PR, Sponsorships, Marketing Material, CSR- BTL Management: Promotion, Posm, Channel Marketing, Events & Exhibitions ( CES, MWC, IFA), EU Customers Marketing- Retail Management: Field Force Management, Sell out and stock monitoring Show less

• Marketing & Retail Manager France

  • Jun 2021 - Jul 2022



TCL Electronics Europe

• France
• Computers and Electronics Manufacturing
• 100 - 200 Employee

• Head of Brand Marketing Europe TCL Electronics (Double Acting for TV Business)

  • Jul 2022 - Dec 2022

  - Long Term TCL Brand alignment and strategy Europe - EU sport sponsorships & Pan EU Media campaign management - Media marketing material production: TVC & Full 360 Media assets - Global Brand projects execution for Europe: CSR, Milan Design Week - Long Term TCL Brand alignment and strategy Europe - EU sport sponsorships & Pan EU Media campaign management - Media marketing material production: TVC & Full 360 Media assets - Global Brand projects execution for Europe: CSR, Milan Design Week



Sony Electronics

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Key Account Manager

  • Dec 2019 - Jun 2021

  -Sales Management: Key existing customers and business development - KAM management: Indirect KAM management at wholesalers -Monthly Forecasts Management at product and customer level -Negotiation: Yearly contracts and Commercial conditions -Reporting and Analysis: Top Management monthly reporting -Sales Management: Key existing customers and business development - KAM management: Indirect KAM management at wholesalers -Monthly Forecasts Management at product and customer level -Negotiation: Yearly contracts and Commercial conditions -Reporting and Analysis: Top Management monthly reporting



Sony Mobile Communications

• Japan
• Telecommunications
• 700 & Above Employee

• Senior Customer Marketing Manager Orange

  • Jul 2018 - Nov 2019

  CMM scope for number 1 French Customer with additional focus on:- BtoB Channel: Support Btob Sales teams with Sales material and plans - Co-branding Media Campaigns: Negotiation and coordination with Sony and Orange Media teams for ROI’st Media Campaign.- Flagship Events: Animations at Orange Flagships and Key stores

• Customer Marketing Manager SFR/Bouygues

  • Oct 2016 - Jul 2018

  - New Products Listing and Launch plans Management- 360° Customers dedicated Plans: Planning, Negotiation, Execution for profitable and sell out oriented plans, optimizing investments for each relevant customer touchpoints ( Sales incentives, promo, Web, CRM, Btob etc)- Marketing Funds Management and Reporting: Customers funds and marketing budgets (Between 5 and 10 M€ /year)- Customers relationship management: Dedicated contact for operational and marketing teams - Management and Recruitment of traineesCross Marketing Manager (Double acting)-Management of external marketing agencies (5 agencies) : from RFI to day to day process and organization with marketing teams-National Trade Marketing plans: Building, execution and analysis Show less



Newell Brands

• United States
• Manufacturing
• 700 & Above Employee

• Customer Marketing Manager/ Category Manager - EMEA

  • Oct 2013 - Sep 2016

  Customer Marketing Manager EMEA. BtoB Channel. Parker, Waterman, DYMO, Papermate, RubbermaidRecruitment and Management of 1 Customer marketing associateTrade Marketing: - EMEA Channel Marketing plans building: Multi-brands channel plans building for BtoB Channel.Core assortment & Promotional plans from Pan Emea to local adaptations- 360° Customers plans: Adapt plans to relevant touchpoints between customers & End users: Sales team activation, CRM, Digital, Catalogue & RetailCustomer Marketing:- Customer Group Marketing: Partner with the EMEA Key account director to sell and execute strategic business plans & product listing with Customers HQ.- Pan-EMEA Sales teams support & coordination: Manage local plans execution & Support: Customers meetings, sales Material, merchandising, projects management, event, team communication, media campaign off-line & on-line execution Show less

• Manager Channel/Trade Marketing France, DYMO

  • Jan 2013 - Dec 2013

  Management of 1 Marketing Assistant.Channel Marketing:- Multichannel planning & development: BtoB, Mass Market, Retail & WebCustomers plans, prescriptions projects, merchandising, catalogues, promotions, animation,listing & development plans, e-commerce expansionTrade Marketing: - Local Brand Management: Management & support for local brand initiatives: PR, Tradeshows, partnerships, national campaigns, on-line media campaigns

• Channel Marketing Associate EMEA

  • Sep 2010 - Dec 2012

  Responsible for EMEA partnership with 3M group on industrial labeling range & European DYMO team support.Trade & Brand Marketing:- 360° Marketing program management 3M by Dymo: PR, media, merchandising, promotion, marketing material, marketing budget management- Management of 3M/DYMO Range for EMEA: logistic, demand planning, packaging, promotional pack, new products launch, process & partnership managementChannel Marketing:- Marketing support of 3M local marketing and sales teams: local plans building, channel strategy, sales tools & selling decks development, tradeshows. EMEA Marketing Support:- Sales Reporting and Analysis: Reporting and development of KPI trackers- Media & PR plans executions: Adaptation of media executions (print and online), Coordination between external agencies and local teams for plan execution in EMEA- Category Management: coordination of European Retail category management project- Team communication & coordination: Support European VP for team management Show less



Lesieur

• France
• Food and Beverage Manufacturing
• 400 - 500 Employee

• Sales

  • Aug 2009 - Dec 2009

  Field Sales team (Lesieur,Isio 4, Puget) North Paris Field Sales Representative. Mass Market ( 95 stores) Field Sales team (Lesieur,Isio 4, Puget) North Paris Field Sales Representative. Mass Market ( 95 stores)



Blue Label Distribution

• Junior Product Manager, Product Development

  • Jan 2009 - Jul 2009

  Distributor of Accessories for videogames Junior Product Manager Marketing: - Development of the new range of accessories : creation of brand guidelines, packaging, international sourcing (Asia) - Development of commercial tools, organization of professional tradeshows Commercial: - Sales analysis : sales administration, orders monitoring, customers meetings Distributor of Accessories for videogames Junior Product Manager Marketing: - Development of the new range of accessories : creation of brand guidelines, packaging, international sourcing (Asia) - Development of commercial tools, organization of professional tradeshows Commercial: - Sales analysis : sales administration, orders monitoring, customers meetings



Shiseido

• Japan
• Personal Care Product Manufacturing
• 700 & Above Employee

• Assistant Product Development Manager. Narciso Rodriguez (Internship)

  • Aug 2008 - Dec 2008

  Internship: Product Manager Assistant, New Product development, Essence, Narciso Rodriguez Launch Support: - Organization and coordination of launch events: internal and media launches, - Development of commercial and communication supports: sales and training cases, Selling guides, CD, mailers, catalog, movie, pack shots. Marketing Development: - Support on secondary products development : brief to the laboratory and Packaging teams, executive docs validation - Competitive intelligence, analysis and product ranking recommendations, benchmarks Show less



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Key Account/Trade Marketing assistant, Home and Personal Care products (Internship)

  • Dec 2006 - Jun 2007

  Key Account/ Trade Marketing Assistant. Mass Market Analysis: - Analysis and Sales monitoring: reporting, market datas analysis & reco (Nielsen) - Products assortment recommendations : merchandising and listing recommendations Communication: - Development of in store and sales marketing material Key Account/ Trade Marketing Assistant. Mass Market Analysis: - Analysis and Sales monitoring: reporting, market datas analysis & reco (Nielsen) - Products assortment recommendations : merchandising and listing recommendations Communication: - Development of in store and sales marketing material



Galeries Lafayette

• France
• Retail
• 700 & Above Employee

• Buyer Assistant, Menswear (Internship)

  • Jun 2006 - Nov 2006

  Purchase: - Support Purchasing and building of collections : suppliers meeting and choice of products - Sales analysis, orders and delivery monitoring, purchase plans Administration: - Recording of new suppliers, drafting contracts Purchase: - Support Purchasing and building of collections : suppliers meeting and choice of products - Sales analysis, orders and delivery monitoring, purchase plans Administration: - Recording of new suppliers, drafting contracts