Experience

RX USA
• United States
• Pharmaceutical Manufacturing
• 1 - 100 Employee
• Creative Director

  • May 2022 - Present


Reed Exhibitions

• 1 - 100 Employee

• Senior Creative Design Manager

  • Apr 2016 - May 2022

  – Oversee and lead creative decisions and branding for all RX B2B events (23), working with senior leaders of the show teams to drive creative and design initiatives to their shows and events while ensuring the creative branding is modern, industry appropriate and elevating to our customers. – Drive the creative branding for our show teams while working closely with our offshore creative design team through research and strategic creative rebrands while inspiring, distributing assignments, providing feedback, and facilitating design direction for their daily tasks.– Serve as the creative lead and art director on our jewelry industry shows, JCK, Luxury, JIS, as well as our newly established 365 marketing efforts JCK Pro and Jewelers Source, also previously for our FIBO USA show, to provide all marketing elements including logo creation, brand guidelines, print and digital signage, direct mail pieces, show guides, digital ads, email templates, GIFS and animations for social, show booklets and maps, floorplans, billboards, video and animation work, etc. pre and post show.– Provide leadership and strategic design influence for our marketing, sales, web, social and email partner teams as well as the core show teams as the lead point of contact for design to drive a well-established and highly executed overall look for our brands.– Develop and establish branding for new shows or programs from creation of logo, brand colors and aesthetic, ad design, web banner design, and all key design elements that lead to the creation of brand guidelines including the copy writing and design elements used for the branding to be handed off to partner groups to establish and build a cohesive and universal look and feel. Show less

• Graphic Design Specialist Mid-Senior Level

  • Apr 2015 - Mar 2016

  • Conceptualize and create high-end, visually clean and stimulating print graphics, web graphics and/or interactive graphics, from starting concepts to finished product for the portfolios: JCK Events (JCK Las Vegas, JCK Tucson, LUXURY, LUXURY Prive, LUXURY Miami, Swiss Watch, Jewelers International Showcase (JIS), and JIS Exchange), International Vision Expo East and West as well as other Central Marketing needs. • Work quickly and efficiently, managing and delivering high quality results under the pressure of a deadline-driven environment• Lead and establish new show creative campaigns and branding for the marketing portfolios of JCK Events and International Vision Expo• Work collaboratively with the design department to curate new show creative campaigns and branding across all Reed Exhibition Portfolios on an as needed basis• Identified as a problem solver who is detail oriented and able to shift gears quickly• Significant working knowledge of Adobe Creative Cloud and expert level in Photoshop, InDesign and Illustrator• Work with Directors and Group Sales Directors to produce attendee and exhibitor marketing pieces across marketing disciplines• Serve as a “go-to resource” and design expert for Marketing Associates • Work well across departments with Production, Conference, Sales, eBusiness, Operations and EMG to produce, update and make finalize changes to creative work• Proactively transfers design tips and best practices to the CMT to help improve the use of various design programs and drive efficiencies with project execution and turnaround time• Seeks opportunities to contribute and openly share best practices across CM Show less

• Graphic Design Specialist

  • Aug 2013 - Mar 2015

  • Work with Marketing Directors and Marketing Associates to meet design project needs and to produce attendee and exhibitor marketing pieces across marketing disciplines• Brief on marketing projects and proactively contribute ideas for marketing materials• Have strong creative skills with an “eye for design” for concepts and overall layout• Produce accurate, high quality work within project deadlines and show budgets• Help lead the team through special projects and/or show initiatives• Review project work quality and provide one-on-one coaching to Associates• Create attendee/exhibitor marketing templates to streamline marketing execution• Help to identify Marketing Associate training needs and provide remedial skills training, when appropriate, before and during rotation cycles Show less



Sacred Heart University

• United States
• Higher Education
• 700 & Above Employee

• Club Field Hockey Coach

  • Aug 2013 - Jan 2015

  - Provide coaching expertise and organizational skills necessary to plan games, practices, and game strategies - Maintain and have thorough acknowledge of NCAA, conference, and institutional rules and regulations - Supply interaction with athletic administration and club office to create and maintain organization and clarity - Game strategy and management, including practice, game coaching, and preparation - Participate in all coaching staff meetings and follow-ups - Effectively monitor student athlete academic, social, and personal progress while at Sacred Heart and referring or counseling where appropriate. - Establishing and maintaining a professional demeanor with student athletes, parents, staff, school property, the community and the media Show less


Egidio Assante Wealth Management
• United States
• 1 - 100 Employee
• Assistant

  • May 2011 - Jun 2013

LaBonne's Markets
• Retail Groceries
• 1 - 100 Employee
• Bakery Clerk

  • Jul 2007 - Jun 2013


Cottages and Gardens Publications

• Art Assistant

  • May 2012 - Aug 2012

  Designed editorial spreads for the company’s three consumer magazines (Connecticut, Hamptons, New York) Worked closely with designer’s to complete magazine layouts Assisted Marketing Promotion Designer publish Showcase Pamphlets Organized and prepped material for the company’s Design Awards Designed editorial spreads for the company’s three consumer magazines (Connecticut, Hamptons, New York) Worked closely with designer’s to complete magazine layouts Assisted Marketing Promotion Designer publish Showcase Pamphlets Organized and prepped material for the company’s Design Awards