Alexandra Caillet

Responsable Etudes Marketing at Intersnack France
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Contact Information
us****@****om
(386) 825-5501
Location
Paris, Île-de-France, France, FR
Languages
  • Français Native or bilingual proficiency
  • Anglais Full professional proficiency
  • Espagnol Professional working proficiency

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Experience

    • France
    • Food and Beverage Manufacturing
    • 100 - 200 Employee
    • Responsable Etudes Marketing
      • May 2023 - Present

    • France
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Head of Insights and Measurement
      • Mar 2021 - May 2023

      Lucky Cart aims to transform the e-commerce Data complexity into simple, impactful and fun devices. Position created in order to work on the operationnal use of the Data available. ▪ Head of the Business Insights department : Reshape and optimization of reports; creation and update of KPIs ; Data and Insights-oriented culture development to build operational and strategic recommendations for brands and retailers ▪ Collaborative work between the Sales and the Data teams on strategic issues: creation and optimization of internal processes ; best practices and formation enabled ; development of a full KPIs monitoring used by all the teams within the company ▪ Team management composed of 3 people (2 consultants and 1 Data Analyst, all permanent contracts) Show less

    • United Kingdom
    • Market Research
    • 700 & Above Employee
    • LinkQ Senior Marketing Consultant
      • Jul 2018 - Mar 2021

      LinkQ is the ad hoc quantitative study solution enabling to interview Kantar Worldpanel panelists. Sales missions • In charge of developing the sales for major FMCG accounts: Unilever, P&G, Yves Rocher, J&J, COTY, Beiersdorf, Bonduelle, Ferrero... • Develop the revenue by reaching the fixed sales objective • Create and design the sales proposals by finding the best solution and study design among the LinkQ tools available in order to address the clients briefs and provide strategic and operational recommendations Quantitative study missions • In charge of the quantitative study project steps: questionnaire writing, results analysis to deliver operational recommendations and presentations to the clients • Management of the everyday customer relationship being the major contact in order to generate satisfaction throughout the project Show less

    • United Kingdom
    • Market Research
    • 700 & Above Employee
    • Marketing Research Executive
      • Apr 2015 - Jun 2018

      Sectors: FMCG, food and beverages, cosmetics, spirits, automotive… • Part of the Goldstar Achiever Scheme: selecting the TOP20 research executives within Kantar Insights (Kantar TNS + Kantar Millward Brown) worldwide to fast track their career • Experience in quantitative market research with a specialization on large national and international projects of Market Understanding (mainly U&As studies, with typologies) • In charge of simultaneous quantitative studies (ad hoc, barometers) project management: from questionnaire writing, fieldwork monitoring, results analysis to creation of reports and oral presentations to the clients • Strong analysis to deliver appropriate and insightful recommendations • Management of the everyday customer relationship, responding to their needs and generate satisfaction • Strong involvement in the company’s projects and opportunities: *Part of the InKorporate French program: selecting 10 French collaborators to be Kantar’s ambassadors and visit other Kantar brands to develop a topic around a cross-brand competitive advantage. Mine is on the integration of panel data in our ad hoc studies to be more accurate *Member of the Digital Angel team: aiming to spread the digital best practices in our team, and in charge of digital studies project management Show less

  • Groupe Berdoues Parfums et Cosmétiques
    • Région de Toulouse , France
    • Assistant Product Manager
      • Feb 2013 - Aug 2013

      Brands: Blondépil, Les Petits Plaisirs, Happy Touch • Market analysis, competitor monitoring (IRI retailers panels, benchmarks) • New products launch development (concepts, names, briefings) in interaction with several departments (internals : laboratory, R&D, purchasing, sales; and externals : design agencies, perfumers, providers) • Packaging development monitoring, printing process (from design to printing) • Press relations monitoring (press file creation, magazine partnership, contests...) • Others: brand review development, Blondépil website update, providers sourcing … Show less

    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Assistant Product Manager
      • Jun 2012 - Jan 2013

      Brands: Disney, Mondelez brands (Oreo, Daim, Milka...), Pilpa Dessert, Pilpa Création, Yoomoo, Oasis, Orangina... • Market analysis, competitor monitoring (IRI retailers panels and NIELSEN consumers panels) • Packaging development monitoring, printing process (from design to printing) • Sales tools creation (company booklets, leaflets), providers sourcing Brands: Disney, Mondelez brands (Oreo, Daim, Milka...), Pilpa Dessert, Pilpa Création, Yoomoo, Oasis, Orangina... • Market analysis, competitor monitoring (IRI retailers panels and NIELSEN consumers panels) • Packaging development monitoring, printing process (from design to printing) • Sales tools creation (company booklets, leaflets), providers sourcing

    • France
    • Retail Groceries
    • 700 & Above Employee
    • Purchasing and Marketing Assistant
      • Jun 2011 - Aug 2011

      • Products portfolio analysis and identification of new concepts to display car merchandise • Market research, in the car sector to see the specifications and target consumers, competitor monitoring • Products portfolio analysis and identification of new concepts to display car merchandise • Market research, in the car sector to see the specifications and target consumers, competitor monitoring

Education

  • ESCP Europe
    Master In Management
    2010 - 2013

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