Experience

Local European
• United States
• Retail Apparel and Fashion
• 1 - 100 Employee
• Founder, Creative Director

  • Apr 2018 - Present


COMPLEX (dba Complex Media, Inc.)

• Producer, Marketing & Brand Partnerships

  • May 2016 - Dec 2019

  Greater Los Angeles Area • Develop tactical and turnkey 360-degree marketing concepts, process, and campaigns to amplify client satisfaction, company growth, and project success • Oversee full integrated marketing experience — brand strategy, activation, and project management — across digital, print, video, advertising/paid media, social, branded entertainment, influencer & talent, interactive destination, OOH, email, and event/experiential platforms • Foster and secure partnerships with talent, bloggers… Show more • Develop tactical and turnkey 360-degree marketing concepts, process, and campaigns to amplify client satisfaction, company growth, and project success • Oversee full integrated marketing experience — brand strategy, activation, and project management — across digital, print, video, advertising/paid media, social, branded entertainment, influencer & talent, interactive destination, OOH, email, and event/experiential platforms • Foster and secure partnerships with talent, bloggers, creative artists, designers, brands & agencies • Manage sold campaigns and partnerships from inception to completion including, but not limited to, scheduling, timeline build and management, budget tracking, and delivery • Effectively problem solve and troubleshoot production needs across all departments • Manage project budgets ($25K-$2MM), tentpole calendars, creative identity/style guides, deliverables, and timelines • Oversee media buy management, KPIs, optimization, and use of reporting, engagement, CRM, and SEM tools Show less



REVOLT MEDIA & TV

• Associate Manager, Brand & Integrated Marketing

  • Apr 2014 - Apr 2016

  Hollywood, CA •Develop comprehensive co-branded marketing campaigns and collateral materials across linear and digital platforms for movie studios and various national advertisers in support of their titles/brands. •Identify brand-building areas and media outlets for press releases and promotions. •Manage the day-to day operations, strategy support and execution of integrated marketing campaigns to drive brand image, awareness and promotion. •Manage all aspects of campaign execution including… Show more •Develop comprehensive co-branded marketing campaigns and collateral materials across linear and digital platforms for movie studios and various national advertisers in support of their titles/brands. •Identify brand-building areas and media outlets for press releases and promotions. •Manage the day-to day operations, strategy support and execution of integrated marketing campaigns to drive brand image, awareness and promotion. •Manage all aspects of campaign execution including brainstorming, deck creation, pitching, physical production, post-production, trafficking and recaps. •Execute traditional and non-traditional marketing activations and events to connect REVOLT TV with global artists and music lovers. •Work closely with promotions team to co-produce video shoots, photo shoots, and events. •Co-develop marketing strategies aimed at target audiences through web-based communication, publications and direct mail. •Collaborate with a team of senior writers to create, script and execute unique marketing opportunities to engage the REVOLT TV community. •Team with REVOLT social outlets (Twitter, Instagram, Facebook, Snapchat) to produce innovative first-to-market campaigns that engaged over 5 million fans. Show less



Twenty10 Sports

• United Kingdom
• Software Development

• Freelance--Marketing and Client Services

  • Jan 2014 - 2016

  Greater Los Angeles Area • Ideate and execute traditional and non-traditional community outreach activations and events to connect sports clients with the community • Build extensive media relationships with SiriusXM Radio, Fox Sports, Comcast Sports, ESPN, the NFL Network and other local, regional and national media platforms • Coordinate the logistics for the football camps of several high profile sports figures • Provide support for camp programming. • Increase the visibility… Show more • Ideate and execute traditional and non-traditional community outreach activations and events to connect sports clients with the community • Build extensive media relationships with SiriusXM Radio, Fox Sports, Comcast Sports, ESPN, the NFL Network and other local, regional and national media platforms • Coordinate the logistics for the football camps of several high profile sports figures • Provide support for camp programming. • Increase the visibility of Twenty10 Sports in the market place and in the community through various football camps and other community outreach programs Show less



Participant Media

• United States
• Online Audio and Video Media

• Project Coordinator, Marketing

  • 2013 - 2014

  Beverly Hills, CA •Worked with senior management on projects handling media relations, business communications and network success stories. •Processed daily, weekly and monthly reporting to ensure all schedules ran smoothly, all jobs were completed on time, on budget and all invoicing was processed in a timely fashion. •Implemented marketing plans, including product positioning, campaign strategies and market strategy insights. •Identified strategic business opportunities through cross function… Show more •Worked with senior management on projects handling media relations, business communications and network success stories. •Processed daily, weekly and monthly reporting to ensure all schedules ran smoothly, all jobs were completed on time, on budget and all invoicing was processed in a timely fashion. •Implemented marketing plans, including product positioning, campaign strategies and market strategy insights. •Identified strategic business opportunities through cross function collaboration with sales and integrated marketing team. •Provided product and service support in order to establish proper channels of information and communication. •Responsible for branding, advertising, company events and promotional collateral materials. •Assisted with the administrative, financial, and contractual process to support the development and execution of key network projects. •Managed departmental team meeting minutes and initiated and monitored action item follow up with project managers. •Established key vendor relationships to ensure timely and accurate delivery of all products and services. •Booked worldwide travel and accommodations for the entire project team and managed expenses to ensure budgetary compliance. Show less



Puma North America

• United States
• Advertising Services
• 1 - 100 Employee

• Coordinator, Sports & Entertainment Marketing

  • 2012 - 2013

  Los Angeles , CA •Collaborated with product mangers and other internal stakeholders to develop entertainment marketing plans for PUMA North America. •Oversaw the seeding program with celebrities, influencers and managing agency partners. •Supported entertainment marketing team at specific off-site events by hosting key VIP clients. •Assisted with stylist and costumer requests for specific celebrity magazine photo shoots, events and guest appearances. •Interacted with key record label executives… Show more •Collaborated with product mangers and other internal stakeholders to develop entertainment marketing plans for PUMA North America. •Oversaw the seeding program with celebrities, influencers and managing agency partners. •Supported entertainment marketing team at specific off-site events by hosting key VIP clients. •Assisted with stylist and costumer requests for specific celebrity magazine photo shoots, events and guest appearances. •Interacted with key record label executives, talent agencies, artists and industry influencers to keep PUMA top of mind. •Secured product placement in TV, film and live performances, as well as contracting talent to maximize visibility for the PUMA brand. Show less



E! Networks

• United States
• Entertainment Providers
• 400 - 500 Employee

• Intern to Talent and Casting Department

  • 2010 - 2010

  Los Angeles, CA • Involved in the pre-production and post-production of Style Network shows. • Developed a database for organizing and storing submitted shows that resulted in a more efficient way to access archived content. • Greeted and hosted high level talent agents, artists and executives while on site. • Participated in general auditions and worked closely with talent. • Researched trade publications and wrote daily entertainment news memos for key executives.



MTV Networks

• United States
• 1 - 100 Employee

• Intern for Talent & Music Department

  • Jan 2009 - May 2009

  Santa Monica, CA • Obtained and maintained promotional product and publicity materials, industry chart distribution, mailings and updated contact spreadsheets on a weekly basis. • Involved in the preparation of signature annual awards shows. • Assisted with coordination and set up of various live performances and show tapings.

• Intern to Brian Graden: Former President, MTV Networks Music Group & LOGO

  • 2009 - 2009

  Santa Monica, CA • Provided full administrative support for a key senior level executive. • Reviewed and logged multiple scripts including show coverage. • Provided written synopsis and overview on outside concept submissions which also included a comprehensive analysis on whether the submission should be considered for MTV on-air broadcast.