Experience

The Basketry

• United States
• Arts & Crafts

• Director Of Ecommerce

  • Oct 2016 - Present

  Created and designed e-commerce store to showcase the brand’s services, products, and customization offerings. Managed introduction of new inventory to online store and designed home page elements that created a call to action for best-selling products and seasonal features. Worked with production team to ensure online customer service matches in-store quality of service by implementing best practices, flow charts for problem solving, and ensuring the entire team knows how to solve any issue involving damaged or broken product.Charted “hot spots” within the e-commerce store to execute strategic product placement and ensure high margin products are in most visible areas of the website. Served as content and creative director for all social media outlets, email marketing campaigns, and digital marketing. Led implementation of philanthropy program, resulting in more than $10,000 in community donations.Managed online messaging service to ensure customers received responses in a timely manner and assisted customers in placing custom orders outside of hours of operation.

• Director Of Operations

  • Oct 2016 - Present

  Responsible for business operations, including setting and attaining retail and B2B sales goals, serving as a sales coach and retail mentor for team of 10+ employees, and creating processes for the business. As head buyer, responsible for increasing profit margin through introduction of new product lines with higher sales volume and increased profit margin. Main contact and support for sales and production team, customer relations, and vendors.

• Marketing & Retail Relationship Director

  • Mar 2010 - Oct 2016

  Meetings with sales team and CEO to strategize sales plan and future promotionsGenerated sales leads by creating and maintaining client relationshipsPlanned special in-store sales events that resulted in a 25% sales increaseImplemented new measurement techniques to increase website viewership and increase customer serviceCreated and executed promotional advertising, email campaigns, sales brochures



Il Stratega

• Advertising Services

• Associate

  • Jul 2012 - May 2013

  Created and monitored social media content for eight clients resulting in a 20% increase in page likes and 40% increase in reachDrafted and edited media releases and pitches to distribute to local, regional and national media outletsAssisted with coordination of and creation of promotional materials for various events, including the grand opening for Jotun Paints, Inc. factory, The Bayou Classic, New Orleans Food Festival, New Orleans Oyster Festival and more Created and monitored social media content for eight clients resulting in a 20% increase in page likes and 40% increase in reachDrafted and edited media releases and pitches to distribute to local, regional and national media outletsAssisted with coordination of and creation of promotional materials for various events, including the grand opening for Jotun Paints, Inc. factory, The Bayou Classic, New Orleans Food Festival, New Orleans Oyster Festival and more