Experience

DR Koncerthuset

• Denmark
• Entertainment Providers
• 1 - 100 Employee

• Marketing Manager Kampagner & Fortælling

  • Mar 2023 - Present

  Danmark



Saxo

• Denmark
• Technology, Information and Internet
• 1 - 100 Employee

• Senior Brand Manager

  • Mar 2021 - Mar 2023

  - Responsible for positioning Saxo on the market for childrens books - Project manager for Cirkus Jul - Brand responsibility for Saxo Premium



DSB

• Denmark
• Urban Transit Services
• 700 & Above Employee

• Senior Brand Manager, DSB Marketing

  • Jun 2012 - Feb 2021

  Copenhagen Area, Capital Region, Denmark Strategic brand responsibility for a variety of product portfolios, as for example to reposition S-tog and the commuter product portfolio, DSB Orange and lauching Orange Fri. - Responsible for optimizing the customer experience across platforms, and implementing learnings from customer journey-studies, in the GTM-plan. - Planning and developing an insight-based communication strategy, annual plan and digital always on communication for product portfolio - Planning, executing… Show more Strategic brand responsibility for a variety of product portfolios, as for example to reposition S-tog and the commuter product portfolio, DSB Orange and lauching Orange Fri. - Responsible for optimizing the customer experience across platforms, and implementing learnings from customer journey-studies, in the GTM-plan. - Planning and developing an insight-based communication strategy, annual plan and digital always on communication for product portfolio - Planning, executing, optimizing and evaluating product campaigns through out the marketing-funnel - Ongoing evaluation and optimization of all campaigns based on KPI´s, using a variety of data sources (transaction data, Google Analytics, campaign performance data from the media agency, Audience Report and data from own media, SAP Hypress, etc.) - Management reporting and participation in status meetings, to ensure a continuous follow-up on the DSB strategy - Close cooperation with creative agency and media agency - Internal stakeholder management - Responsible for portfolio budget

• Leder Brand Management, DSB Marketing (maternity cover)

  • Oct 2018 - Oct 2020

  Region Hovedstaden, Danmark Responsible for DSB´s marketing plan, implementing customer experience learnings in GTM plans, and supporting brand managers. Results: - Redesigned DSB's marketing plan and KPI structure. - Lauched first commerciel kick off. - Created new Brand DNA for DSB as well as developed new value propositions for S-tog and F/R.



DSB S-tog

• Product Manager

  • Dec 2009 - Sep 2012

  - Development of product growth strategy - Development of new digital and physical products and services for DSB´s loyalty programme. - Internal stakeholder management - P&L responsibility Results: - Launched free bike service in S-tog which generated 54 mio. new travels over 10 years, and is still S-togs largest growth driver. - Launched bike webshop for DSB bonus members. - Lauched bike garages in largest stations in Copenhagen. - Developed integrated bicycle pumps… Show more - Development of product growth strategy - Development of new digital and physical products and services for DSB´s loyalty programme. - Internal stakeholder management - P&L responsibility Results: - Launched free bike service in S-tog which generated 54 mio. new travels over 10 years, and is still S-togs largest growth driver. - Launched bike webshop for DSB bonus members. - Lauched bike garages in largest stations in Copenhagen. - Developed integrated bicycle pumps and with AFA abribus in all S-tog train stations. Show less



Masterfoods

• Food and Beverage Manufacturing
• 200 - 300 Employee

• Marketing Coordinator & Food Service

  • May 2008 - Dec 2009

  Responsibilities as marketing coordinator: - Planned, executed and evaluated BTL campaigns in Sweden, Norway and Denmark, in collaboration with agencies, category management, KAM teams and local sales force. Executed customer-oriented in-store events, KAM presentations for product sales and retail. - Responsibility for pack design and BTL budget responsibility. - Participation in development of marketing plans and ATL communication. - Participation in various consumer studies… Show more Responsibilities as marketing coordinator: - Planned, executed and evaluated BTL campaigns in Sweden, Norway and Denmark, in collaboration with agencies, category management, KAM teams and local sales force. Executed customer-oriented in-store events, KAM presentations for product sales and retail. - Responsibility for pack design and BTL budget responsibility. - Participation in development of marketing plans and ATL communication. - Participation in various consumer studies with the insights department and category management. Responsibilities as Food Service: - Monthly meetings at the factory in Rotterdam, where new Uncle Ben's and Dolmio line extensions were developed and tasted. - Developed the Nordic Food Service product strategy. - Developed the Nordic activity plan, including planning, execution and evaluation of campaigns as well as annual kick off with agents and KAM teams. - P&L responsibility.

• Marketing Assistant Petfood

  • Dec 2006 - Apr 2008

  Responsibilities: - Monthly update of AC Nielsen reports and ad hoc projects to support brand managers. - Developed POS materials and had responsibility for pack design for Whiskas and Pedigree. - Participation in briefing of agencies on ATL and BTL communication. - Execution of online campaigns. - Update and maintenance of websites, as well as maintenance of Whiskas and Pedigree loyalty programs. - Responsibility for sponsorships of brand ambassadors, cat and dog clubs as… Show more Responsibilities: - Monthly update of AC Nielsen reports and ad hoc projects to support brand managers. - Developed POS materials and had responsibility for pack design for Whiskas and Pedigree. - Participation in briefing of agencies on ATL and BTL communication. - Execution of online campaigns. - Update and maintenance of websites, as well as maintenance of Whiskas and Pedigree loyalty programs. - Responsibility for sponsorships of brand ambassadors, cat and dog clubs as well as exhibitions.



Danish Chamber of Commerce Barcelona

• Trainee

  • Aug 2005 - Jul 2006

  Responsibilities: - Market analyzes for Danish companies who wanted to enter the Spanish market. - Interpretation at initial meetings between Danish and Spanish companies. - Daily accounting of office accounts.



In Touch a/s

• Freelance Event Coordinator

  • Jan 2002 - Feb 2006

  I was responsible for event planning, handling budgets, contact with suppliers, scheduling and compliance with programs. Being an event coordinator has developed my skills in planning, fast execution, perseverance, handling budgets, as well as understanding good service and quick and effective problem solving.