Experience

Wilo Bulgaria

• Bulgaria
• Machinery Manufacturing
• 1 - 100 Employee

• Marketing Specialist

  • Jan 2023 - Present



Euratec Ltd. - the official ŠKODA importer in Bulgaria

• Marketing Expert

  • Jul 2021 - Jan 2023

  - Builds the annual local Brand Plan and calendar in line with Central Brand Plans;- Helps implement and optimize the marketing and media strategy of the company;- Regularly tracks budget and cost parameters of the Department;- Media planning, budget planning, managing and analyzing 360 degree communication campaigns for: supporting tactical offers of new vehicles or reveal and increase awareness about the brand-Planning and organizing online and offline advertising for supporting the after sales promotional campaigns;- Responsible for organization about corporate events, events for media and customers in connection with the launches of a new model; test drive of a specific model and etc.;- Responsible for the company's participation in various types of events, exhibitions and Motor shows (e.g. Sofia Motor Show);- Close cooperation with the whole dealers network, providing marketing support;- Working closely with external agencies ATL, BTL, for the development of key visuals, TVC video adaptations and campaign messages;- Build, maintain and manage the brand reputation through positive relationships with stakeholders, media and the public;- Responsible for production and distribution of catalogues, POS material and locally produced branded goods;- Fully responsible for support and optimization of the digital ecosystem like website and all is tools ( like Car Configurator and Stock cars). Maintenance and update via CMS, Marvin, C3PO Admin Console. Maintaining a model data base serving the website tools. Responsible for correctness of all the visualizations;- Working closely with global Marketing and Communication teams;Cooperation and provision of regular reports and presentations to the responsible persons for the market at the producer level; Show less

• Marketing And Advertising

  • Nov 2018 - Jun 2021