Experience

Hellenic American Educational Foundation Athens College-Psychico College

• Greece
• Primary and Secondary Education
• 1 - 100 Employee

• Director of Communications, Public Relations and Marketing

  • Sep 2018 - Present

  • Developing and implementing a communications strategy to enhance visibility and an extrovert approach establishing Athens College's position as a leader in education ,building visibility and recognition globallyDevelops & drives new communication including traditional media, social & digital media, partnerships, internal School and external focused events , outreach and related communication material and collateral to help build visibility for all major school initiatives • Leads all Communications , Media relations, external and internal outreach facilitating a collaborative effort across all school units and cross functional internal and external teams • Implemented a new unified branding approach on hard copy and digital communication ensuring new logo identity is consistent externally and internally • Working alongside the President, School and Departmental Heads to help design and produce high quality hard copy and digital informative material needed to support their needs in a timely manner within budget• Part of senior Leadership team working closely with School unit heads, Department Heads , Parent & Alumni associations to coordinate and streamline communications while incorporating all basic School related activities into an overall strategy• Together with CFO, manages relationships and costs with all outside agencies • Prepares executive level messages and presentation material for the President & the BOD Chairwoman • Ensures a strong social media presence and community by developing a tailor made digital and social media strategy and executing it, Introducing new emerging technologies, driving content strategy



NBCUniversal

• United States
• Entertainment Providers
• 700 & Above Employee

• Director of Global Communications, Marketing and Digital Strategy

  • Dec 2014 - Feb 2018

  --Won NBC UNIVERSAL Outstanding Employee award --Led marketing, social media& public relations teams . Responsible for all creative work, communication , advertising campaigns & channel trailers --Launched &led major global TV & Movie channels in Europe, Middle East,Africa & their Teams-- Turned around channel performance, brand awareness,ranking & affinity, improved team culture & spirit, delivered award winning innovation, built new strong 360 marketing, social & PR teams & created new ways of working--Led and implemented several complex experiential branding events that later became global best practices, implemented by all channel countries world wide--Launched a massive new TV channel for the first time in the Middle East traveling very often to Dubai (corporate identity, 360 marketing & comms strategy, media & digital campaign, key opinion leader strategy, advertising campaign, on air packaging ,press event, on the ground agency selection,spokespeople, publicity, brand partnerships --Led relationships with all major production houses (Fox,Disney, Paramount,CBS) --Increased social media followers&engagement & delivered award winning innovation by crafting new digital strategy working with the best digital agencies , Facebook, Youtube , Twitter HQ as well as recruiting new social content teams



Antenna Group

• Greece
• Broadcast Media Production and Distribution
• 200 - 300 Employee

• Group Communications and Marketing Director (ANT1TV, Radio, Online,Press)

  • Jun 2013 - Aug 2014

  --Responsible for all creative work, campaigns & launches for TV , Press, Radio and Online --Led & restructured Marketing,Social Media & Creative Team of 32 --Created new dedicated social media team for the first time winning Digital Gold securing ANT1 TV channel as No1 Social TV channel for the first time in Greece--Launched major tv franchises such as The VOICE for the first time in Greece (47%), Dancing with the Stars, Your face sounds familiar, Prwino -Co-launched VICE.com in Greece working directly with Vice UK HQ --Increased via new strategy & marketing plan online traffic & sales for online fashion business Brand, Brands Galaxy



Viacom

• United States
• Entertainment
• 700 & Above Employee

• Communications , Digital Strategy, Marketing MTV International Networks-VIACOM

  • Jan 2012 - Jun 2013

  --Boosted Revenue by initiating & securing a $0.5 Million partnership w/ Durex-Built , recruited and led the Marketing and Social media Teams-Created the 2013 MTV UK strategy& budget while leading and supervising annual marketing budget including media spend, agency fees, creative and production-Led 2012 EUROPEAN MUSIC AWARDS UK launch strategy, campaigns and media partnerships -Initiated, led, presented & secured new megabrand and media partnerships with L’Oreal, Armani, IPC Media, Reckitt Benckizer, The Body Shop, Bauer Media , Northern Shell o Launched (360, social media strategy, digital, media and brand partnerships) the most successful reality shows in MTV UK (Geordie Shore & The Valleys) establishing MTV as the No1 Channel in the UK for 16-34’s during launch. -Improved SKY and VIRGIN MEDIA ad sales performance and partnership by building stronger relationships with them, creating new processes and working closely with ad sales to develop/ present more successful client tailor made campaigns o Part of team that launched MTV Australia,Russia and Hungary channels



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Global New Business Innovation Marketing Senior Manager (L'OREAL -THE BODY SHOP Worldwide )

  • Jul 2010 - Jan 2012

  -Turned around negative performance of the The Body Shop global fragrance business : +24% UK sales growth in 1 year-Led& recruited new marketing and social media teams as well as hired new external advertising , creative and production agencies dedicated to support the global fragrance division . -Led global major product development for flagship product lines with global R&D and fragrance labs. Partnered for the first time with a leading global fragrance developer Firmenich-Headed new brand communication campaign and launch strategy for new launches -Drove global brand partnership with famous UK celebrity and briefed agency on new global brand vision, product development , launch strategy, packaging and communication objectives. -Led global retail in store display and merchandise guidelines -Led digital Media strategy partnering globally with Facebook, Youtube and Cosmopolitan

• L'Oreal Greece -Country Brand Director

  • Jun 2008 - Jul 2010

  • Headed Maybelline New York Brand (€16m= 28% of L’Oreal Consumer Division total sales Greece)• Turned around declining performance (+4% in units, +11% in value)crafting turnaround strategy, new communication campaign, flagship launches & partnering with key retail accounts & largest local media conglomerates• Pioneered sponsorship initiative with ANT1 Next Top Model reality TV show increasing brand awareness, visibility,credibility and sales . Developed all the communication for the above partnership.New Logo, TV and radio spot,Microsite, Facebook , YouTube micro-siteso Hired new MNY Make up artist involving him in the TV show (member of show judge panel)o Designed tailor made advertorials (Next Top Model look make up promo stories) with leading press o Negotiated POS theatralization in largest retail chains (Hero chain: Carrefour)

• Global Category Manager -New Business Development for LOREAL Worldwide

  • Jul 2005 - Jun 2008

  Maybelline New York global: Launched globally (formula, strategy, communication , packaging, 360 launch, partnerships) best seller cosmetic megabrands used all over the world o Drove tailor made partnerships for New York Fashion week (product collections, communication guidelines , POS theatralization)o Initiated and led global best practice partnership for Maybelline New York and TV Show Next Top Model (logo, communication, global guidelines, local adaptations, tailor made packaging, POS retail theatralization , team recruitment) boosting sales & turning around negative Maybelline New York brand image o Worked with Maybelline New York spokeswomen Christy Turlington/Adriana Lima, Erin Wasson /Asian actress Zhang Ziyi (Memoirs of a Geisha, Crouching Tiger/Hidden Dragon) and other famous talent for global launches o Product Developer & Cross Category Franchise Manager for all cosmetic categories in ASIA (Maybelline New York Asia =$500mn 2007 ytd value, 40% of total global business). Led tailor made Asian product innovation and new business entry opportunity projects that later became global best practices Led new Communication and Advertising Campaign with AgencyLed New Concept & Name development , New Logo& Package Design, Trend Animations Briefed Agency on new projects. Worked with agency to develop concept and creative



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Global New Business Development Manager -Procter & Gamble The Gillette Company Worldwide

  • Dec 2002 - Nov 2005

  --Managed 3 mega power brands ($400MM) in the Oral Care BS with a global presence in 70 countries.--Launched Oral-B Sonic Complete, the first sonic oral care product ($55MM sales -first year)--Drove a $20 MM re-launch in 55 countries ,featuring advanced brush head technology and cutting edge packaging graphics to expand international distribution. Managed plant capacity by staggering country launch dates to ensure pipeline quantities and avoid out of stocks.--Speer headed technology upgrade in $ 100MM oral care segment. Developed TV brief, packaging graphics website upgrade and sales forecasting. Presented product launch and sales orientation plans to Europe, Latin America, North America, Asia Pacific and Middle East--Developed brand positioning, SKU portfolio management and long term strategic objectives for Oral-B Advance Power mega brand to drive double digit growth sales.