Experience

Harbor View Advisors

• United States
• Investment Banking
• 1 - 100 Employee

• Marketing Manager

  • Dec 2021 - Present

  Ponte Vedra, Florida, United States

• Marketing Coordinator

  • Mar 2020 - Dec 2021

  Ponte Vedra Beach, Florida, United States Harbor View Advisors operates at the intersection of Investment Banking and Consulting. We specialize in HR Tech, Fintech, Professional Services, and Tech-Enabled Business Services. Aside from Investment banking, our firm also offers CFO Services to provide accounting support and financial leadership.



Freelance

• Freelance Marketing Consultant

  • Oct 2020 - Present

  Jacksonville, Florida, United States • Develop and execute an entire influencer marketing strategy for a Jacksonville based client through the implementation of: phase timeline tracking, ambassador and company research protocols, partnership message planning, personalized pricing assets, and communications management • Identify and implement influencer trends and brand partnership opportunities on Instagram, Facebook, YouTube, TikTok, and Pinterest • Suggest brand partnership opportunities, targeted social campaigns, and… Show more • Develop and execute an entire influencer marketing strategy for a Jacksonville based client through the implementation of: phase timeline tracking, ambassador and company research protocols, partnership message planning, personalized pricing assets, and communications management • Identify and implement influencer trends and brand partnership opportunities on Instagram, Facebook, YouTube, TikTok, and Pinterest • Suggest brand partnership opportunities, targeted social campaigns, and influencer process management platforms Show less



Superfit Foods

• United States
• Health, Wellness & Fitness
• 1 - 100 Employee

• Marketing Specialist

  • Oct 2018 - Mar 2020

  Jacksonville, Florida Area Superfit Foods is a fully customizable, healthy, meal prep company! We pre-portion meals and cook them so all you have to do is heat them and eat them! Then you can more easily meet your health and fitness goals and save time and money while we do the hard work for you! • Led weekly marketing meetings– measured weekly social media analytics, analyzed the success of weekly ad spend, resulting in the pivot or creation of new marketing campaigns • Promoted weekly sales protocols and… Show more Superfit Foods is a fully customizable, healthy, meal prep company! We pre-portion meals and cook them so all you have to do is heat them and eat them! Then you can more easily meet your health and fitness goals and save time and money while we do the hard work for you! • Led weekly marketing meetings– measured weekly social media analytics, analyzed the success of weekly ad spend, resulting in the pivot or creation of new marketing campaigns • Promoted weekly sales protocols and increased the company client base by 260+ people, ultimately influencing the company’s 20% YOY revenue growth • Pitched, constructed and led the first Superfit Foods 6-week transformation challenge which resulted in 25 new client signups, a community where participants held each other accountable, lots of weight loss, and the adoption of healthier habits • Recruited and managed ambassador relations resulting in increased social media activity, WOM & referral signups, and improved clients’ overall experience • Coordinated local influencer campaigns to increase brand awareness, drive social media mentions, and increase signups • Streamlined protocol for sales, marketing, business management and data analysis by forming a custom CRM system with a software development team • Improved internal and external client communications through email alert campaigns and utilization of a texting CRM software • Initiated growth in community presence by attending and planning events with local for-profit and non-profit companies • Presented on a variety of leadership topics, promoting both personal branding & self-improvement at monthly team meetings • Presented on healthy habit adoption methods at corporate Lunch & Learn seminars • Represented Superfit Foods as a Presenting Company at Forbes 30 under 30 in 2019

• Marketing Assistant

  • Sep 2018 - Oct 2018

  Jacksonville, Florida

• Executive Assistant

  • Aug 2018 - Oct 2018

  Jacksonville, Florida Area At Superfit Foods, I have worked with four leaders in activities ranging from administrative tasks, customer service management, and social media content and analytics. Within the social media sector, I was provided the opportunity to work on social media engagement, as well as earning my basic google analytics certification.



Tinder

• United States
• Software Development
• 400 - 500 Employee

• Student Brand Marketing Manager

  • Sep 2017 - May 2018

  Gainesville, Florida Area Established goals, strategies, measurements and tactics for Tinder at the University of Florida. Submitted marketing activity reports, including photos, KPIs and identifying areas for future improvement. Planned and budgeted for a midterm event and final events a semester.



Modern Luxury

• Book and Periodical Publishing
• 300 - 400 Employee

• Marketing Intern

  • Jun 2017 - Aug 2017

  Atlanta, Georgia Collaborated with a team of 11 sales account executives in finding leads for future ad sales for four different magazine titles. Arranged marketing events, made sure they ran smoothly, and created scene galleries for event recaps for 6 events total; these events included two magazine launch parties, three apartment openings, and one end-of-summer pool party. Scheduled photographers and food vendors for upcoming marketing events. Posted on social media (Facebook and Instagram) to keep target… Show more Collaborated with a team of 11 sales account executives in finding leads for future ad sales for four different magazine titles. Arranged marketing events, made sure they ran smoothly, and created scene galleries for event recaps for 6 events total; these events included two magazine launch parties, three apartment openings, and one end-of-summer pool party. Scheduled photographers and food vendors for upcoming marketing events. Posted on social media (Facebook and Instagram) to keep target audience of 24k and 29.7k followers connected. Supported a weekly livestream video (JEZlive), which promoted magazine clients and vendors. Renewed facts on media kits and rate cards, filled documents, and reached out to socialites featured in magazines and encouraged them to join our magazines social event list that I later constructed. Show less



Clevens Face and Body Specialists

• United States
• Health, Wellness & Fitness
• 1 - 100 Employee

• Marketing Intern

  • May 2016 - Aug 2016

  Melbourne, Florida Constructed “Party in a Box” marketing resource that is used to promote Botox and Bubbly parties across 6+ salons in Melbourne, as well as constructed a plan to attract more marketing interns for future semesters. Refreshed company marketing tools including: Eblast lists, Event Invite Lists, and Marketing Data files. Setup and attended Lunch and Learn, Think Thin Thursday, and Patient Appreciation marketing events. Composed written marketing tools including: doctor profiles for a local… Show more Constructed “Party in a Box” marketing resource that is used to promote Botox and Bubbly parties across 6+ salons in Melbourne, as well as constructed a plan to attract more marketing interns for future semesters. Refreshed company marketing tools including: Eblast lists, Event Invite Lists, and Marketing Data files. Setup and attended Lunch and Learn, Think Thin Thursday, and Patient Appreciation marketing events. Composed written marketing tools including: doctor profiles for a local magazine, provider rack cards that are included in consultation folders, company website content, and drip campaign emails for specific procedures. Attended weekly marketing meetings with practice administration to provide feedback on current techniques and business practices as well as develop new ones. Show less