Alexandra Kopel
Junior Analyst, Marketing at JetBlue Travel Products- Claim this Profile
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Spanish Native or bilingual proficiency
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English Native or bilingual proficiency
Topline Score
Bio
Experience
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JetBlue Travel Products
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United States
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Travel Arrangements
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1 - 100 Employee
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Junior Analyst, Marketing
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Oct 2022 - Present
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Copa Airlines
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Panama
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Airlines and Aviation
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700 & Above Employee
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Digital Team | UX/UI Intern
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Jul 2022 - Oct 2022
- Redesigned and optimized 15+ Copa.com interfaces to match the airline's new branding - Contributed to the design system for Copa.com by building functional components - Improved the design of the "Check-in" email with the end goal of increasing the click-through rate - Assisted in the creation of iconography used throughout the site - Redesigned and optimized 15+ Copa.com interfaces to match the airline's new branding - Contributed to the design system for Copa.com by building functional components - Improved the design of the "Check-in" email with the end goal of increasing the click-through rate - Assisted in the creation of iconography used throughout the site
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Boston Consulting Group (BCG)
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United States
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Business Consulting and Services
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700 & Above Employee
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Web & UX Co-op
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Jul 2021 - Dec 2021
- Owned, maintained, and optimized content for 500+ pages in BCG.com to improve marketing effectiveness and support seasonal refreshes; published 300+ bios intending to match experts to potential clients -Led user testing and analytics for 20+ pages in BCG.com - Implemented a system to measure website traffic and increase visitors - Developed interactive assets using Ceros, to further enhance the user's experiences within bcg.com - Owned, maintained, and optimized content for 500+ pages in BCG.com to improve marketing effectiveness and support seasonal refreshes; published 300+ bios intending to match experts to potential clients -Led user testing and analytics for 20+ pages in BCG.com - Implemented a system to measure website traffic and increase visitors - Developed interactive assets using Ceros, to further enhance the user's experiences within bcg.com
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Sandbox at Northeastern
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United States
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Software Development
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1 - 100 Employee
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Designer
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Aug 2020 - Dec 2021
- Revamp/design interfaces for the Khoury College of Computer Science office hours application - Facilitate User Testing - Revamp/design interfaces for the Khoury College of Computer Science office hours application - Facilitate User Testing
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John Hancock
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United States
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Financial Services
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700 & Above Employee
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Marketing for DTC
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Jul 2020 - Dec 2020
- Executed Voice of the Customer listening processes - Responsible for creating and delivering weekly marketing campaigns reaching 5,000+ customers, B2C - Worked in customer analytics initiatives to increase customer spending - Coordinated and implemented 7 webinars to foster engagement in B2B - Executed Voice of the Customer listening processes - Responsible for creating and delivering weekly marketing campaigns reaching 5,000+ customers, B2C - Worked in customer analytics initiatives to increase customer spending - Coordinated and implemented 7 webinars to foster engagement in B2B
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Copa Airlines
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Panama
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Airlines and Aviation
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700 & Above Employee
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UI/UX Digital Product Design Team
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Jun 2019 - Jul 2019
- Participated in the user interface design team of new self-service applications for the airline - Conducted user testing and delivered reports - Participated in the user interface design team of new self-service applications for the airline - Conducted user testing and delivered reports
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Copa Airlines
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Panama
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Airlines and Aviation
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700 & Above Employee
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ConnectMiles Department
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Jun 2017 - Jul 2017
- Assisted with the organization of frequent flyer cards that would be later mailed to customers and gathered information on the relationship competing airlines have with their clients and the way they communicate with them the first few weeks after joining the frequent flyer program. - Assisted with the organization of frequent flyer cards that would be later mailed to customers and gathered information on the relationship competing airlines have with their clients and the way they communicate with them the first few weeks after joining the frequent flyer program.
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Education
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Northeastern University
Bachelor Degree in Business Administration and Design, Marketing & Experience Design -
John Cabot University
Semester Study Abroad, Business Administration and Management, General -
Magen David Academy
High School Diploma