Alexandra Colton

Associate Media Planner at Pacific Communications
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Contact Information
us****@****om
(386) 825-5501
Location
US

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5.0

/5.0
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Laura Tutor

Alex trained me as a new employee at Pacific Communications on the media team and was very thorough making it easy to understand. Her upbeat personality also made the training enjoyable.

Sandra Lee L.

Alex is a creative professional who can adapt to any project or situation that is put in front of her. She is always "thinking outside the box" when asked for ideas or solutions for the company. She puts the extra time and effort into these initiatives. Her presentation and design is remarkable. I had the pleasure of working with Alex at a prior bank where she was passionate to grow in her career. I'm excited to see where it takes her. She attended a marketing compliance banking program as a way to ensure the bank was covered in all aspects of communication & marketing for clients. A notable project that Alex had was to revamp the company website. The work she put into this speaks for itself. I wouldn't hesitate to work with her again! She's an asset to any company.

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Associate Media Planner
      • Jun 2022 - Present

      Support the media planners to manage the implementation of digital, targeted and print media campaigns at PACIFIC Communications. Pacific Communications is a full-service global provider of integrated healthcare communications, specializing in new technology, marketing development, product launches, and all forms of marketing communications engagement. Support the media planners to manage the implementation of digital, targeted and print media campaigns at PACIFIC Communications. Pacific Communications is a full-service global provider of integrated healthcare communications, specializing in new technology, marketing development, product launches, and all forms of marketing communications engagement.

  • Western Growers Family of Companies
    • Irvine, California, United States
    • Marketing Account Executive
      • Sep 2021 - Apr 2022

      • Generate creative briefs, manage project timelines, and provide reporting for 8 internal clients. • Increased visibility, efficiency, and communication effectiveness by implementing project management software geared towards accurate and timely reporting resulting in a new client award and increased bandwidth. • Oversee weekly project lists, daily updates, CRM management, and industry updates to continuously improve client experience. • Generate creative briefs, manage project timelines, and provide reporting for 8 internal clients. • Increased visibility, efficiency, and communication effectiveness by implementing project management software geared towards accurate and timely reporting resulting in a new client award and increased bandwidth. • Oversee weekly project lists, daily updates, CRM management, and industry updates to continuously improve client experience.

    • United States
    • Banking
    • 1 - 100 Employee
    • Administrative Assistant
      • Oct 2020 - Sep 2021

      In my role, I am responsible for all paid and organic content, partnership executions, display media, and all creative materials tied to any assigned digital activation. I maintained oversight of the entire digital creative lifecycle and beyond, including developing and communicating content plans, working with our media agency to fulfill all creative requirements, and producing low-touch content directly. I utilized my knowledge of Adobe Photoshop, Illustrator, InDesign, and experience in web or graphic design to lead the Banc to success. I developed innovative techniques and strategies to help increase company exposure and traffic. I performed media research, trend, and competitor analysis to help find efficient solutions.

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Marketing Coordinator
      • Apr 2019 - Aug 2020

      Marketing Create, produce and manage digital and print marketing for the organization Secure radio and mobile ads 2020 Created marketing materials for our COVID-19 campaign COVID-19 campaign results in 70% of the annual budget in the span of 6 weeks Doubled the organization's social media, print, and digital content production Management experience Manage two interns 20 hours a week Managed projects with Public Relations Student Groups of up to 8 students Development Stewardship and donor database management

    • Coordinator for the Office of Advancement, Communications and Research Development
      • Aug 2018 - Feb 2019

      In charge of acknowledgment letters for biology, earth systems science, physics, math and chemistry departments Managed donor relations under two supervisors including stewardship for endowments as large $25,000 In charge of acknowledgment letters for biology, earth systems science, physics, math and chemistry departments Managed donor relations under two supervisors including stewardship for endowments as large $25,000

  • DeGrave Communications
    • 40575 Cal Oaks Road, D-2137, Murrieta, CA 92562
    • Communication Specialist
      • Mar 2018 - Aug 2018

      At DeGrave Communications I assist with video content creation, editing, event management, written releases and more. DeGrave Communications is a boutique public relations agency focused on supporting businesses, government agencies and non-profits to build relationships with their stakeholders and achieve their communication goals. By using strategic communication, the DC team, creatively and effectively works with clients to achieve public relations goals. I assisted with the Earth Night in the Garden Western Municipal Water District annual event: I worked with vendors, conducted surveys in the community, and help manage nearly 2,000 attendees. In addition, I assist with pitches and reports, write and release media advisories, press releases, etc.

    • Communication Specialist
      • May 2018 - Jul 2018

      Manage collateral, messaging, and customer interaction Prepare Board and Committee items include the GM e-report Represent Western for community engagement Assist with coordination of Community Affairs Office and District Assist on Education initiatives such as the Solar Cup, Teacher Workshop, Poster Art Contest Coordinated events and provide support for events including sponsorships Review/proof work prior to final review by dept. director Emergency Planning Manage collateral, messaging, and customer interaction Prepare Board and Committee items include the GM e-report Represent Western for community engagement Assist with coordination of Community Affairs Office and District Assist on Education initiatives such as the Solar Cup, Teacher Workshop, Poster Art Contest Coordinated events and provide support for events including sponsorships Review/proof work prior to final review by dept. director Emergency Planning

    • Social Media Manager
      • May 2018 - Jul 2018

      Create compelling social media content for candidate in a local election. Create compelling social media content for candidate in a local election.

    • United States
    • Government Administration
    • 1 - 100 Employee
    • Public Service Fellow
      • May 2017 - Mar 2018

      As a fellow in City of Murrieta city manager's office, I connect the City with residents and businesses through various forms of written and electronic communication. My work responsibilities span many departments in the city manager's office. Overall, I coordinate with organizations, citizens, and businesses on matters related to the City. Specifically some of the skills I have acquired include: Draft and edit RFP's and RFQ's Organize and prepare budget information Contract management Matters of insurance Design marketing materials and flyers. Administrator to the City social media pages Create social media calendars, respond to residents and produce content. Website maintenance Write and release City news content. Speech writing Press releases Assist on preparation of City Council agenda reports, notice of completion, etc. Some projects I am assisting on include: safety light retrofitting, the homeless alliance, adopt-a-highway, HV/AC installation, etc.

    • Building Manager
      • Dec 2011 - Dec 2012

      As building manager, I was the point of contact for all organizations, events and individuals at the Union, our student center. I coordinated with departments to ensure operations ran smoothly. I was responsible for communicating with the events and handling any issues that might arise. I secured the highest paid position available to student workers. As building manager, I was the point of contact for all organizations, events and individuals at the Union, our student center. I coordinated with departments to ensure operations ran smoothly. I was responsible for communicating with the events and handling any issues that might arise. I secured the highest paid position available to student workers.

    • Advertising Services
    • 1 - 100 Employee
    • Account Executive
      • Jan 2011 - Dec 2012

      SWOOP is a student-managed advertising and public relations agency. SWOOP represents small businesses in the area and work to generate interest, produce materials and achieve goals for those businesses. As an account executive, I worked directly with business owners and a team of students to position businesses for more growth. My responsibilities included social media, planning, connecting businesses with opportunities, etc. SWOOP is a student-managed advertising and public relations agency. SWOOP represents small businesses in the area and work to generate interest, produce materials and achieve goals for those businesses. As an account executive, I worked directly with business owners and a team of students to position businesses for more growth. My responsibilities included social media, planning, connecting businesses with opportunities, etc.

    • Administrative Intern
      • May 2012 - Aug 2012

      As an administrative assistant I was proactive, flexible and communicative. I performed clerical work, technical work and administrative work. One of my main projects was organizing the safety equipment list and keeping the inventory updated. Clerical work: typing, answering phones, writing letters, making copies, etc. Technical work: Software programs such as Adobe suite, MS suite, Outlook, Canva, Dropbox, Google forms, etc. Administrative work: knowing how to prepare the team and make them look good. Providing support up to 6 people.

Education

  • California Baptist University
    Public relations
    2016 - 2017
  • The University of North Texas
    2012 - 2013
  • Lonestar Community College
    2009 - 2012
  • California Baptist University
    Bachelor's degree, Public Relations
    2016 - 2017
  • California Baptist University
    Public relations

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