Alexandra Khallik
Product Marketing Manager at Нетология- Claim this Profile
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Russian Native or bilingual proficiency
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English Limited working proficiency
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German Elementary proficiency
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Bio
Experience
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Нетология
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Russian Federation
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E-Learning Providers
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100 - 200 Employee
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Product Marketing Manager
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Apr 2023 - Present
I have experience in creating go-to-market strategy, leading the development positioning that emphasizes business value with target audience. Additionally, I can conduct product marketing strategies, budgeting, creating product roadmap and coordinating cross-functional teams. I possess skills in market research, competitive analysis, sales analysis. I have managed the budget of $300,000Some achievements include ⁃ scaling the user acquisition funnel, reducing lead cost by 2,5 times ⁃ launched a product that allowed working with a cold user base ⁃ increased revenue from free products by 20% by placing in new channels Show less
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Senior PPC Specialist
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Mar 2022 - Mar 2023
Promotion of products in the following areas:- EdTech, B2B, B2G, Marketing and Business courses.- Evaluation of product potentials before course creation and launch.- Preparation of media plans- Formation of marketing strategies for the quarter and year.- Audit advertising channels Yandex Direct and Google Ads.- Automation of reporting.- Conducting and participating in brainstorms to promote and develop products.- Conducting meetings to exchange experience with colleagues from different departments.- Testing of auxiliary services (K50, Tomi.ai, Marquiz).According to the results:1) It was possible to build a strategy for working with the seasonality of demand and reduce a possible drawdown in income.2) The use of Tomy's service for predictive optimization of contextual advertising helpedincrease ROMI by 4 times.3) Testing the Marquise service reduced the cost of an application for the purchase of a course from 20 000 rubles up to 5 000 rubles. Show less
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Traffic Isobar
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Russian Federation
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Advertising Services
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1 - 100 Employee
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Digital Marketing Specialist
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Sep 2021 - Mar 2022
Work in FMCG with budgets up to $400,000/month. My responsibilities included drafting a promotion strategy, media planning. Conducting a/b tests to identify effective strategies, ads. Analysis of advertising campaigns within the Yandex Metrics, Google Analytics, Calltouch, and self-service dashboards. Worked with Yandex Direct, Yandex Zen, Yandex Navigator, Google Ads, Tik Tok, VK, Facebook Ads, My Target. Work in FMCG with budgets up to $400,000/month. My responsibilities included drafting a promotion strategy, media planning. Conducting a/b tests to identify effective strategies, ads. Analysis of advertising campaigns within the Yandex Metrics, Google Analytics, Calltouch, and self-service dashboards. Worked with Yandex Direct, Yandex Zen, Yandex Navigator, Google Ads, Tik Tok, VK, Facebook Ads, My Target.
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Biquadro
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St Petersburg City, Russia
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Digital Marketing Specialist
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Sep 2020 - Sep 2021
I have worked with the areas of real estate, medicine, e-com, industrial topics, IT services. Responsibilities included meeting with a client, the IP, media project, configure, and launch of contextual advertising in Yandex Direct and Google Ads, Google Merchant. Instagram Facebook, myTarget, Facebook/Instagram targeted advertising. I have worked with the areas of real estate, medicine, e-com, industrial topics, IT services. Responsibilities included meeting with a client, the IP, media project, configure, and launch of contextual advertising in Yandex Direct and Google Ads, Google Merchant. Instagram Facebook, myTarget, Facebook/Instagram targeted advertising.
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Bazium
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Moscow, Russia
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Marketing Manager
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Feb 2020 - Sep 2020
- Cold sales and closing deals; - Creation of websites and online stores on the website builder; - Setting up and working with Yandex.Metrica and Google Analytics; - Startup and basic optimization of advertising campaigns in Yandex Direct and Google Ads; - Cold sales and closing deals; - Creation of websites and online stores on the website builder; - Setting up and working with Yandex.Metrica and Google Analytics; - Startup and basic optimization of advertising campaigns in Yandex Direct and Google Ads;
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Education
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Saint Petersburg University of Technology and Design
Master's degree, Public Relations, Advertising, and Applied Communication -
Российский Университет Дружбы Народов (РУДН)
Bachelor's degree, History