Experience

Union Radio

• Telecommunications
• 100 - 200 Employee

• Vice President, Original Production at Tucan Productions / Licensing / Branded Content

  • Oct 2021 - Present



Self Employed

• United States
• 700 & Above Employee

• Content, Programming & Marketing Consultant

  • May 2018 - Oct 2021

  Consultant for Developing content, Brand Strategies and Marketing guidelines for new and existing brands. Digital media marketing consultant with expertise in Programming Planning, Scheduling, Social Media strategies, Content marketing, Operations, and overall Networks development. Consultant for Developing content, Brand Strategies and Marketing guidelines for new and existing brands. Digital media marketing consultant with expertise in Programming Planning, Scheduling, Social Media strategies, Content marketing, Operations, and overall Networks development.



HBO Latin America

• United States
• Entertainment
• 200 - 300 Employee

• Vice President / General Manager - CINEMAX

  • Aug 2013 - Apr 2018

  • Managed and oversaw the entire operation process of CINEMAX as a basic linear channel and it’s Digital Media Services (CINEMAX GO & CINEMAX SVOD) for HBO Latin America. • Led the growth of the brand as well as ratings through an effective programming planning upgrading CINEMAX rank at the Pan-regional level from 23 to a top 10 channel in the past 5 years with a 163% of growth in Prime Time bringing outstanding economics revenues for HBO Latin America.• Conceptualized and developed new Programming and On-Air strategies to strengthen CINEMAX inventory for movies and series. • Reviewed and proposed the channel annual budget and supervised its execution inside the Networks.• Participated in the operational processes related to the channel distribution in the different territories and close relationship with Ad Sales partnership through the CINEMAX Creative Services area.• Maintained a close relationship with IT in the implementation of the IBMS system to replace 4CTV as a Programming and Ad Sales tools. • Oversaw the regional staff team of 27 employees of HBO in different countries

• Vice President / General Manager - MAX Networks

  • Jul 2010 - Aug 2013

  • Managed the MAX Networks Premium service (MAX, MAX UP & MAX PRIME) for Latin America and Brazil.• Effective execution of programming strategies across multiple countries.• Successfully launched MAX premium brand, replacing CINEMAX, which went to the basic segment and the launch of MAX UP as a new brand for the Network. • Led the MAX Networks relocation (Programming, On-Air & Marketing) from Venezuela to Mexico in a multidisciplinary project for the company. • Worked closely with Finance to elaborate the channel annual budget and supervise its execution.• Conceptualization and development of new Programming, Marketing and On-Air strategies to strengthen MAX as a competitive movie Networks for HBO Latin America Group. • Helped generate input for international development for the different regions (LA & Brazil).• Oversaw the Mexican & Venezuelan staff of 25 employees located in Mexico City.

• General Manager - Cinemax Networks

  • Feb 2006 - Jul 2010

  • Managed CINEMAX Networks as the Premium service (CINEMAX LA, CINEMAX BR & MAX PRIME).• Led the operational process relocation of the Programming and On-Air department of CINEMAX Brazil from the USA to Venezuela in a short time and under pressure as a multidisciplinary project.• Conceptualized and executed the new CINEMAX and MAX PRIME re-branding for both territories.• Reviews and problem-solve for a new programming grid and On-Air strategies in order to strengthen the available programming inventory in order to reach the company goals.• Worked closely with Finance for the channel annual budget and the optimization process for the Networks needs.• Oversaw a team of 25 HBO employees in Caracas, Venezuela.

• Programming Manager - Cinemax LA & BR

  • May 2001 - Feb 2006

  • Managed and tracked the CINEMAX audience in order to improve the monthly programming grid and designed strategies through an analytical review of its rating.• Designed new programming grid and daily strategy using different genres optimizing the available programming content for the channel. • Liaison and follow up with the Marketing & On-Air monthly promotion strategies. Track the operative processes referring to editing, subtitles, and 4ctv update insertion for the titles scheduled on CINEMAX.• Directly supervised the Schedulers and Media Planners of the channel. Research interpretation and analysis.• Constantly monitoring of competitor activity, market trends and other actions to drive the brand to its best performance and competitive advantage.

• Programming Scheduler & Media Planner - Cinemax Latin America

  • Jul 1999 - May 2001

  • Reviews and prepares the monthly highlights available for the channel according to the avail and analytical rating performance. • Developed the monthly programming strategy and the premieres calendar based on the channel positioning and strategy. • Proposed and prepared a counter-programming strategy with others HBO’s channels and against main competitors. Research interpretation and analysis.



RCTV Channel 2

• Programming Operations Manager

  • Feb 1997 - May 1999

  • General supervision and control of all processes related to Master Control for the channel. • Programming strategies execution according the target audience proposed by the Programming Department. • Constant communication with other related areas in order to ensure a perfect broadcast (Programming, Sales and Promotion). Direct supervision and execution of live events and special programming strategies. • Overall supervision of the operational processes for the air (Editing, Traffic, Video Tape, Video Library, and Master Control). Personnel supervision.



TELEVEN Channel 10

• General Producer - Televen News

  • Feb 1996 - Feb 1997

  • Supervision of all production processes of all Newscast (Morning, Noon, Evening and Late Night) for the channel. • Overall supervision of the operational news production (Editing, Audio Taping, Voice Overs, Graphics, Research Information). • Production of News specials and live events. • Supervision of the package image of all the Newscast as well as the personal image of the anchors. • Personnel supervision. • Supervision of all production processes of all Newscast (Morning, Noon, Evening and Late Night) for the channel. • Overall supervision of the operational news production (Editing, Audio Taping, Voice Overs, Graphics, Research Information). • Production of News specials and live events. • Supervision of the package image of all the Newscast as well as the personal image of the anchors. • Personnel supervision.



RCTV Channel 2

• Head of News Operations - El Observador

  • Mar 1994 - Feb 1996

  • Direct supervision of each reporter crew team and transportation (Camera Operator y Assistant). • Responsible for the transportation and coordination of the crew for any News event. • In charge to coordinate the specialized Microwave crew team for live broadcast from different places to Master Control. • Overall supervision of the whole News operation processes (Editing, Audio, Videotape, Make up, Lighting, Props) for every News broadcast. • Personnel supervision. • Direct supervision of each reporter crew team and transportation (Camera Operator y Assistant). • Responsible for the transportation and coordination of the crew for any News event. • In charge to coordinate the specialized Microwave crew team for live broadcast from different places to Master Control. • Overall supervision of the whole News operation processes (Editing, Audio, Videotape, Make up, Lighting, Props) for every News broadcast. • Personnel supervision.



OMNIVISION Channel 12

• Head of Technical Operations

  • Nov 1993 - Mar 1994

  • Direct supervision of each reporter crew team for special reports (Camera Operator y Assistant). • In charge to coordinate the specialized Microwave crew team for live broadcast from different places to Master Control. • Overall supervision of the operational processes (Editing, Audio, Videotape, Make up, Lighting, Props) for every broadcast program. • Personnel supervision. • Direct supervision of each reporter crew team for special reports (Camera Operator y Assistant). • In charge to coordinate the specialized Microwave crew team for live broadcast from different places to Master Control. • Overall supervision of the operational processes (Editing, Audio, Videotape, Make up, Lighting, Props) for every broadcast program. • Personnel supervision.



TELEVEN Channel 10

• International News Producer - DOSSIER

  • Apr 1993 - Nov 1993

  • Responsible of reviewing and taping every international news feeds for the daily broadcast. • Research on every news telex the information required to complete any international news report for the program. • Gathering and translation of every information coming from France and USA to be used by the anchor. • Responsible of editing and taping everything that was going to be used on the air. • Responsible of reviewing and taping every international news feeds for the daily broadcast. • Research on every news telex the information required to complete any international news report for the program. • Gathering and translation of every information coming from France and USA to be used by the anchor. • Responsible of editing and taping everything that was going to be used on the air.



HIT TV Channel 21 & 41

• Production Crew Member

  • Jul 1988 - Aug 1989

  • College Internship. • Camera Operation. • Audio Operator. • Technical Director for live events. • Edition of short entertainment segments for the channel. • College Internship. • Camera Operation. • Audio Operator. • Technical Director for live events. • Edition of short entertainment segments for the channel.