Sasha Kozh
Chief Product Officer at Dashly- Claim this Profile
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English Native or bilingual proficiency
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German Limited working proficiency
Topline Score
Bio
Credentials
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Product Manager Certificate
Product SchoolJan, 2021- Nov, 2024 -
Certified SAFe® 5 Product Owner/Product Manager
Scaled Agile, Inc.Jul, 2020- Nov, 2024 -
Game Designer profession
NetologyJan, 2020- Nov, 2024 -
Lean management in SAFe
ScrumTrekJan, 2020- Nov, 2024 -
Motivation towards Business targets with OKR
ScrumTrekJan, 2020- Nov, 2024 -
Certified Scrum Product Owner
ScrumTrekJan, 2019- Nov, 2024 -
JTBD
Product SenseJan, 2019- Nov, 2024 -
Product management on the basis of data analytics
GoPractice, IncJan, 2019- Nov, 2024
Experience
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Dashly
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United States
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Software Development
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1 - 100 Employee
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Chief Product Officer
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Sep 2022 - Present
Establishing new partnership with SaaS, Gamedev, Fintech, Edtech and Martech companies for prosperious growth with one of the fastest growing conversional marketing solutions worldwide. Establishing new partnership with SaaS, Gamedev, Fintech, Edtech and Martech companies for prosperious growth with one of the fastest growing conversional marketing solutions worldwide.
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MY.GAMES
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Netherlands
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Entertainment Providers
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700 & Above Employee
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Director of Growth Team
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Aug 2021 - Jul 2022
As Head of Growth Team I was respondible for identification of strategic growth opportunities for one of the biggest game publishers in Europe. Key results: - Revenue growth - discovery and implementation of various monetization mechanics in games, including Top-up mechanic that allows users to make in-game purchases in web; - Market insights - in-depth analysis of gaming industry, including market and competitors researches highlighting uprising interconnections - i.e. dependancy between paid and organic traffic over time; - Cross-product project launch and development - concept development and soft-launch of VK Play gaming platform, during which I was responsible for continuous project management of game store, streaming, esports and news departments to deliver a synergic value for the gaming audience.
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Xsolla
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United States
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Computer Games
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500 - 600 Employee
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Director of Product Management
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Aug 2019 - Aug 2021
Coordinating Product Development within the company and connecting the team of 40+ product managers and analysts efforts to gain company's strategic results.Key results:- Team & processes - creation of a professional product management and analytics team from 7 to 42 people and establishment of product discovery and execution, P&L, unit economics and stakeholder management processes;- Leading crosss-product projects for enterprise partnerss - i.e. Take2, Obsidian Entertainment, 505 games integration of core Xsolla products;- Being a field leader - performing functions of AFS and Site builder lead while we were looking for a dedicated Product Owner in order to guarantee partners SLA quality levels.
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Product Owner
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Oct 2017 - Aug 2019
Leading the product team of Site Builder - an agile website construction tool that allows creating customizable, conversion-optimized landing pages to sell game goods and communicate with community -https://xsolla.com/products/site-builderKey results:- Product discovery - setting and testing initial hypotheses of value proposition, finding pilots for verification;- Product market fit - adjustment of the product positioning according to derived results and leading the product to gain sustainable profitability;- Product strategy creation and execution - short-term and long-ranged product strategy establishement, implementation of relevant adjustment based on the product metrics;- Product operations and custom integrations - mid-level, enterprise-level partners (Phoenix labs, 505 games, team17, etc.).
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Project Manager
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Aug 2016 - Oct 2017
Managing the project of xsolla.com corporate website relaunch in order to foster transformation of the company from tech-savy to marketing-first:- Company's website was relaunched on time prior to an important industry event;- MAU of the website improved by 37% in the first quarter after the launch;- Customer impression rate and net promoter score raised 23% and 17% correspondingly.Leading the project of new product launch that connected Game Developer and potential investors for the sake of business diversification and entering new business direction:- Developed an investment fund valuation model;- Conducted meetings with core investors and intercommunications with family offices;- Created the legal structure within the business model;- Developed and launched the marketplace, required infrastructure, business processes.Additionally: While being a project manager I was also managing additional projects, most significant of which include:- Creation of the marketing campaign for entering Chinese market that proposed ala carte menu for publishing options;- Development of technical features aimed for new monetization mechanics: lootboxes, in game store for smart tv, additional promotion and notification methods;- Integration of Xsolla products to enterprise level clients such as: Atari, Nacon, Krafton, Roblox, etc.
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Education
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2019 - 2019
Cambridge Judge Business School
Executive Education, General Management -
2021 - 2021
Stanford University Graduate School of Business
Innovative Product Leadership: The Emerging Chief Product Officer -
2013 - 2014
University of Essex
Master's degree, Business Strategy in the Global Environment -
2012 - 2014
Higher School of Economics
Master's degree, Project Management -
2008 - 2012
Higher School of Economics
Bachelor's degree, Strategic Management
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