Alexander Whitman
Manager, Marketing & Strategy at Formative- Claim this Profile
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Bio
Experience
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Formative
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United States
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Advertising Services
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1 - 100 Employee
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Manager, Marketing & Strategy
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Jun 2023 - Present
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Texas Department of State Health Services
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United States
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Government Administration
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700 & Above Employee
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Deputy Communications Director
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Jul 2021 - Jun 2023
Direct state health strategic communications such as public awareness campaigns, emergency communications, social, digital and creative public messages. Manager.
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Sr. Communications Strategist
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May 2019 - Aug 2021
Texas DSHS is the state health department of Texas. Strategic and creative lead on Texas DSHS state health campaigns. Digital/Social team lead. (@TexasDSHS) DSHS COVID-19 Response Exec TeamState health campaigns: Together for a #HealthyTexas Texas COVID-19 Response Campaign#DeclareWarOnMosquitoes Mosquito Prevention Campaign. Texasmosquitoes.org Texas Ready, Texas' disaster preparedness brand. TexasReady.gov #VapesDown Youth Vape Prevention Campaign
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Strategist
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Jun 2018 - May 2019
Brand and digital strategy for state health campaigns. Social media strategy, management, and content creation for state health department social accounts.
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Helms Workshop
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United States
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Design Services
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1 - 100 Employee
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Strategist
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Sep 2017 - Jan 2018
Lead strategist on brand development packages. Social media strategy and content development. Richard’s Rainwater, Cartridge Brewing Company, Lucky Arrow Retreat, Big Swig. Lead strategist on brand development packages. Social media strategy and content development. Richard’s Rainwater, Cartridge Brewing Company, Lucky Arrow Retreat, Big Swig.
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EnviroMedia Inc.
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Advertising Services
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1 - 100 Employee
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Strategist/Account Coordinator
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Jul 2016 - Sep 2017
Strategist and account coordinator on behavior change brands, campaigns, and social media. Nobody Trashes Tennessee, Tennessee Department of Transportation, Washington Regional Alcohol Program Strategist and account coordinator on behavior change brands, campaigns, and social media. Nobody Trashes Tennessee, Tennessee Department of Transportation, Washington Regional Alcohol Program
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TRG
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United States
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Advertising Services
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300 - 400 Employee
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Digital/Social Strategy Intern
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May 2015 - Aug 2015
Crafted digital/social media strategies, wrote social posts, created metric reports, conducted research, and developed insights for brands such as Chick-fil-A, Dr Pepper, Snapple, Motts, 7UP, TGI Fridays, and The Richards Group. Crafted digital/social media strategies, wrote social posts, created metric reports, conducted research, and developed insights for brands such as Chick-fil-A, Dr Pepper, Snapple, Motts, 7UP, TGI Fridays, and The Richards Group.
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Cole & Weber
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United States
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Advertising Services
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1 - 100 Employee
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Media Strategy Intern
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May 2013 - Aug 2013
Created media placement strategies, and completed numerous researching, reporting, placement, and buying tasks throughout the media planning process. Primary clients: Washington’s Lottery, International Olympic Committee. Created media placement strategies, and completed numerous researching, reporting, placement, and buying tasks throughout the media planning process. Primary clients: Washington’s Lottery, International Olympic Committee.
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Skyhawks Sports Academy
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United States
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Spectator Sports
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200 - 300 Employee
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Camp Director
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May 2009 - Aug 2010
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Education
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Virginia Commonwealth University
Master of Science in Business, Creative Brand Management -
Washington State University
Bachelor of Arts - BA, Major: Strategic Communication, Minor: Marketing -
The University of Texas at Austin
Health Communications Leadership Institute, Certificate