Alexander Whitman

Manager, Marketing & Strategy at Formative
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Contact Information
us****@****om
(386) 825-5501
Location
Austin, Texas Metropolitan Area

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Manager, Marketing & Strategy
      • Jun 2023 - Present

    • United States
    • Government Administration
    • 700 & Above Employee
    • Deputy Communications Director
      • Jul 2021 - Jun 2023

      Direct state health strategic communications such as public awareness campaigns, emergency communications, social, digital and creative public messages. Manager.

    • Sr. Communications Strategist
      • May 2019 - Aug 2021

      Texas DSHS is the state health department of Texas. Strategic and creative lead on Texas DSHS state health campaigns. Digital/Social team lead. (@TexasDSHS) DSHS COVID-19 Response Exec TeamState health campaigns: Together for a #HealthyTexas Texas COVID-19 Response Campaign#DeclareWarOnMosquitoes Mosquito Prevention Campaign. Texasmosquitoes.org Texas Ready, Texas' disaster preparedness brand. TexasReady.gov #VapesDown Youth Vape Prevention Campaign

    • Strategist
      • Jun 2018 - May 2019

      Brand and digital strategy for state health campaigns. Social media strategy, management, and content creation for state health department social accounts.

    • United States
    • Design Services
    • 1 - 100 Employee
    • Strategist
      • Sep 2017 - Jan 2018

      Lead strategist on brand development packages. Social media strategy and content development. Richard’s Rainwater, Cartridge Brewing Company, Lucky Arrow Retreat, Big Swig. Lead strategist on brand development packages. Social media strategy and content development. Richard’s Rainwater, Cartridge Brewing Company, Lucky Arrow Retreat, Big Swig.

    • Advertising Services
    • 1 - 100 Employee
    • Strategist/Account Coordinator
      • Jul 2016 - Sep 2017

      Strategist and account coordinator on behavior change brands, campaigns, and social media. Nobody Trashes Tennessee, Tennessee Department of Transportation, Washington Regional Alcohol Program Strategist and account coordinator on behavior change brands, campaigns, and social media. Nobody Trashes Tennessee, Tennessee Department of Transportation, Washington Regional Alcohol Program

    • United States
    • Advertising Services
    • 300 - 400 Employee
    • Digital/Social Strategy Intern
      • May 2015 - Aug 2015

      Crafted digital/social media strategies, wrote social posts, created metric reports, conducted research, and developed insights for brands such as Chick-fil-A, Dr Pepper, Snapple, Motts, 7UP, TGI Fridays, and The Richards Group. Crafted digital/social media strategies, wrote social posts, created metric reports, conducted research, and developed insights for brands such as Chick-fil-A, Dr Pepper, Snapple, Motts, 7UP, TGI Fridays, and The Richards Group.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Media Strategy Intern
      • May 2013 - Aug 2013

      Created media placement strategies, and completed numerous researching, reporting, placement, and buying tasks throughout the media planning process. Primary clients: Washington’s Lottery, International Olympic Committee. Created media placement strategies, and completed numerous researching, reporting, placement, and buying tasks throughout the media planning process. Primary clients: Washington’s Lottery, International Olympic Committee.

    • United States
    • Spectator Sports
    • 200 - 300 Employee
    • Camp Director
      • May 2009 - Aug 2010

Education

  • Virginia Commonwealth University
    Master of Science in Business, Creative Brand Management
    2014 - 2016
  • Washington State University
    Bachelor of Arts - BA, Major: Strategic Communication, Minor: Marketing
    2010 - 2014
  • The University of Texas at Austin
    Health Communications Leadership Institute, Certificate
    2020 - 2020

Community

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