Vice President of Marketing - The Ritz-Carlton Residences, Palm Beach Gardens

• Jan 2022 - Present

Managing Director, Development Marketing

• Jul 2018 - Jan 2022

• Founded Evolution Creative division a collaborative of creative professionals and agencies specializing in real estate marketing. Services focas on branding and digital along with complimentary services offer by Evolution’s Virtual & Interactive division. • Serve as directly liaison and relationship manager with key real estate brokerages corporate offices and local affiliates including Sotheby’s International Realty, Engle & Völkers, Brown Harris Stevens and Douglas Elliman Development Marketing. • Provide strategic consulting and marketing on key new development accounts through Evolution Advisory division. Show less

Senior Marketing Director, New Development Marketing

• Dec 2014 - Jul 2018

• Oversaw all integrated marketing actives and ancillary vendors on new development projects with sellouts of over $300M including: creative, advertising, public relations, social media, digital and SEO on major real estate projects in South Florida for developers • Prepared and managed marketing strategies, timelines and budgets upward of $10 million ensuring initiatives delivered best possible return on investment and maximized sales. • Oversaw brand building and aligned all communication efforts ensuring clear and consistent positioning that augmented awareness. • Managed and executed broker and prospect events and orchestrated presence in industry tradeshows. Show less

Regional Director- Latin America, Caribbean & Florida

• Oct 2013 - Oct 2014

• Responsible for all partnership, sales & marketing initiatives in a dynamic and fast paced territory. Oversaw digital and traditional media channels, primarily focused on American Airlines media assets which generated $4.5million+ annually. • Established relationships with major players in the Miami/ Latam/ Florida/Caribbean advertising industry. • Managed complex high-level relationships with multinational accounts, government entities and advertising agencies. • Directed all promotional activities in territory including Nexos Anniversary Party and issue launch parties. Show less

Executive Advertising Director

• Apr 2013 - Oct 2013

• Responsible for partnership, sales and marketing initiatives for in-flight and hotel print and digital media assests including: Destination Marriott (Latin America & Caribbean), Destination Hyatt (US & Caribbean), American Eagle Latitudes, Volaris (#2 Mexican airline), Cayman Airways and others. • Managed multi-country team of 12+ representatives to meet sales objectives. Guided them in constructing successful media campaigns for clients that provide strong ROI on media investment. • Oversaw design and content of all marketing materials, websites and execution of promotional events for publications. Show less

Account Manager- Real Estate Marketing

• Aug 2011 - Apr 2013

• Managed projects across various departments including: creative direction, graphic design, production, 3-d rendering, web, media and copywriting. Ensured all departments are aligned and working in sync. • Presented and pitched creative ideas to clients and prospects and tailored these based on needs and feedback. • Ensured overall branding, advertising, digital, public relations and social media strategies were aligned and met clients advertising needs. • Managed vendors including: printers, freelancers, photographers and others Show less

Manager, Corporate Communications

• Apr 2011 - Jun 2011

Temporary Assignment • Oversaw all activities related to the semi-final round of judging for International Emmys, including event management for all functions (judging events, cocktail parties, formal dinners, etc.) Negotiated and managed vendors resulting in 30% cost saving y-o-y. • Managed relationship with trade media, including all advertising (trade media- digital & print) and public relations initiatives. Served as direct contact for International Academy of Television Arts & Sciences. • Responsible for award entry submissions, including: International Emmys, Cannes, Rose d’Or. • Managed relationship with talent, including managers and publicist and coordinated publicity activities. • Directed and oversaw public relations and advertising agencies and ensured consistency of efforts with overall communications strategy and brand standards. Show less

Manager, Media Solutions

• Oct 2006 - Apr 2011

• Oversaw territory with approximately $2+ million in direct annual revenue. • Increased sales over 50% in 2 years through innovative business development initiatives which created new revenue streams. • Created and supervised sales and execution of complex integrated advertising campaigns for clients across: digital, print, OOH and other advertising opportunities offered by AA. • Maintained direct partnership relationships with major multinational clients (L’Oreal, Cartier, InterContinental Hotels, etc.) and government entities such as tourism boards in Latin America. • Led sales activities related to AA Media Solutions products and served as representative at tradeshows. • Responsible for magazine unveiling parties in Miami and Latin American region that were hosted in conjunction with local tourism boards and other partners. Responsible for managing local vendors. • Winner’s Circle Sales Award Winner 2008. Show less

Media Director- Real Estate Marketing

• Feb 2006 - Oct 2006

Responsible for developing, maintaining and executing advertising media campaigns for various clients. Total budget of more than $9 million annually. Developed successful advertising media schedules and ensured ad creation and admission adhered to tight deadlines. Created strategic plans to reach client’s target market and maximize advertising effectiveness and ROI. Negotiated directly with media to guarantee best possible rates, ad placement and added values. Ensured proper execution of advertising with media as agreed to in contract. Responsible and accountable for all Media Department activities. Supervised Media Team. Show less

Media Buyer/ Account Manager- Real Estate Marketing

• Nov 2004 - Feb 2006

• Developed and executed advertising media campaigns for various real estate developments. • Created strategic plans to reach client’s target market and maximize advertising effectiveness and ROI. Results included successful pre-sale sell outs of: Icon Brickell Phase 1, St. Regis Bal Harbour Phase 1 & Onyx on the Bay. • Served as direct client contact and managed creative department projects including: branding, collateral development, website development and print and digital ad creation. • Negotiated directly with media to guarantee best possible rates, ad placement and added values. Show less

Management Intern

• Feb 2003 - May 2003

Oversaw team of 22 employees at Flagship store. Responsible for employee schedules, time management, and coaching. Ensured all brand merchandising guidelines were adhered to for over 15 designer brands. Fostered customer service initiative such as client books. Managed floor moves, maintained an ever changing retail environment that stimulate consumer interest in merchandise through best allocation of visuals and product displays. Oversaw team of 22 employees at Flagship store. Responsible for employee schedules, time management, and coaching. Ensured all brand merchandising guidelines were adhered to for over 15 designer brands. Fostered customer service initiative such as client books. Managed floor moves, maintained an ever changing retail environment that stimulate consumer interest in merchandise through best allocation of visuals and product displays.