Experience

Bayadera Group

• Ukraine
• Beverage Manufacturing
• 100 - 200 Employee

• Marketing Director

  • Dec 2020 - Present

  - Created and launched a new brand, which captured 2.5% of the market in 2 month with limited supply. - Vodka Vakcina (i.e. Vaccine) was in the shortlist for Effie Awards 2021 - Effie Award 2021 for the best marketing team - Created and launched a new brand, which captured 2.5% of the market in 2 month with limited supply. - Vodka Vakcina (i.e. Vaccine) was in the shortlist for Effie Awards 2021 - Effie Award 2021 for the best marketing team



JTI (Japan Tobacco International)

• Switzerland
• Tobacco Manufacturing
• 700 & Above Employee

• Marketing Director

  • Sep 2014 - Dec 2019

  - building winning portfolio & pricing strategies;- trade channels & merchandising strategies;- consumer and trade activation strategies and programs (on-line and off-line);- launching new products;- media planning, SMM;- leading a team of 40 people.Key achievements: balanced portfolio of brands with 2 strong pillars (in Mid Price and Value segments, which capture 80% of market profit) delivering double digit growth of EBITDA (mln, USD), Winston SOM has achieved all-time SOM record (10.4%), LD SOM now is 2 times bigger than it was in 2014 (from 3 to 6% SOM), JTI became an industry benchmark in showcasing products in retail, consumer / trade activation programs are one of the best in JTI for Eastern Europe region. Managed to reverse corporate decision and insisted on launch of New Generation Product (Logic Compact) in highly marginal and rapidly developing category Show less

• Consumer & Trade Marketing Director

  • Jan 2012 - Aug 2014

  - varied from establishing marketing department to managing whole Marketing and Sales organization;- for a few months was acting General Manager of the market (150 employees). Key contributions of the period:re-confirmed Winston leadership in the market, has built digital activation platforms for different Premium and Mid+ brands (on-line and off-line), first among all industry players introduced Category Management project in Key Retail Accounts

• Marketing Manager

  • Oct 2008 - Dec 2011

  - included managing JTI portfolio and consumer activations in 3 to 5 markets (Georgia, Armenia, Azerbaijan, Moldova and Bulgaria). Key contributions of the period: Winston became #1 brand in market share in Moldova and Armenia based on innovative consumer promotions. Break thru in retail positions and visibility (share of shelf, ave # of slots, hot spot zone, merchandising standards) after market re-entry in Azerbaijan and entry to Bulgaria

• Group Brand Manager

  • May 2006 - Oct 2008

  I joined JTI as a Product Manager for a bunch of brands in a few small markets. Within a few month I've been moving to Brand Manager and then Group Brand Manager position, being responsible for brands / portfolio strategy, brand health KPIs, communications (ATL/BTL), promotions campaign and budgets.Achieved significant growth in share of market for brands under responsibility: e.g. Winston became #1 brand in Moldova



PROVID

• Ukraine
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Oct 2004 - Feb 2006

  Key managed accounts: PEPSI, Gillete, Braun, ANTI AIDS Foundation by Elena Franchuk. Full management of ATL and BTL campaigns for PEPSI from Agency side Key managed accounts: PEPSI, Gillete, Braun, ANTI AIDS Foundation by Elena Franchuk. Full management of ATL and BTL campaigns for PEPSI from Agency side



UNISYSTEMS

• Ukraine

• Head of Interantional Marketing & Sales Dept.

  • 2001 - 2003

  Managed international roll-out of company's products. Geography of sales increased from 2 to 18 markets Managed international roll-out of company's products. Geography of sales increased from 2 to 18 markets



EU-sponosred project TACIS

• Ukraine

• Freelancer

  • Jan 2000 - May 2001