Experience

Grow Credit Inc.
• United States
• Financial Services
• 1 - 100 Employee
• Social Media Manager

  • Oct 2023 - Present


Simply Clear Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Junior Marketing Strategist

  • Jul 2023 - Oct 2023

  Drive strategy and optimize campaigns on digital marketing channels to achieve partner goals. Lead in the areas of planning, strategy, and execution for digital marketing projects. Build and manage campaigns on paid search and paid social media channels Set up new PPC accounts. Daily management of PPC accounts, including budget management, ad copy testing, landing page optimization, etc. Conduct SEO project work including initial analysis and implementation Analyze data to develop effective strategies to help clients reach their goals. Research and implement new PPC updates and strategies. Develop project tasks and regularly manage project status. Deliver RFP budget estimates for prospective clients Work with team members to produce and deliver successful campaigns. Deliver weekly and monthly KPI reports communicating performance trends and developments. Show less



A-Sha Foods USA

• United States
• Food Production
• 1 - 100 Employee

• Marketing Director

  • Apr 2020 - Sep 2023

  Directed the development of an overall marketing program that achieved profit margin and sales objectives totaling over $2 million annually. Increased market share by 40% through the implementation of innovative marketing programs. Drove $1 million in revenue through the creation and execution of a customer retention strategy. Managed a team of social media specialists to create and execute social media strategies across multiple channels. Developed & launched a new promotional campaign by bundling products together, increasing sales revenue by 20% with project year-on-sales growth of $500k. Successfully communicate with the exec. team & cross-functional stakeholders through presenting market analyses & defining a go-to-market strategy. Managed a team of 3 to develop promotional materials, resulting in the successful launch of the Hello Kitty Boba campaign on time and within budget. Show less



Nike

• India
• Online Audio and Video Media

• Brand Marketing Specialist

  • Oct 2015 - Feb 2020

  Strategic Social Media & E-Commerce Leadership: Develop and execute impactful social media and e-commerce strategies to elevate brand visibility, engagement, and sales across platforms like Facebook, Instagram, and others Resulting in an increase of 20% ROI within Q4 of the Fiscal Year Content Creation & Management: Crafted engaging content aligned with the brand's voice, curated user-centric content, and managed social media accounts for consistent, resonant messaging resulting in an increase of 25% user engagement. Campaign Planning & Execution: Conceptualize and implement compelling social media campaigns, utilizing data insights to optimize engagement, loyalty, and conversions. Performance Analysis & Insights: Analyze social media and e-commerce metrics to drive continuous improvement, informing data-driven decisions for enhanced strategy effectiveness. Cross-Functional Collaboration: Collaborate with Design and Sales teams to align social media and e-commerce strategies with broader marketing and business objectives. Influencer Partnerships & Visual Storytelling: Manage influencer relationships, coordinate creative assets, and contribute to key photo shoots, enhancing brand engagement and visual narrative. Show less



Rock-It-Resell

• E-Commerce & Social Media Specialist

  • Oct 2010 - Sep 2015

  Manage and update the online product catalog, including setting up new products and promotional items and maintaining product and category pages Drive Category Conversion, Revenue, Profit through SKU and Attribute display accuracy Monitor and report sales performance and analytics. Provide recommendations and act as needed to increase reviews and performance Understands E-Commerce competitive set and industry best practices to ensure the company has a clear view into strengths, opportunities, weaknesses, and threats Understands E-Commerce organic metrics and customer engagement data Support key product launches and product attributes specifically SKU set up and product detail page content to drive online sales Articulate and share channel insights, learning, and recommendations. Work closely with other departments — Purchasing, Marketing/Creative, Customer Service for feedback and input Professional experience with various eCommerce platforms and portals Stay UpToDate on product knowledge for all product lines. Lead content creation by developing and executing a social media content strategy that supports the brands overall marketing goals. Develop engaging and relevant content to attract and retain the attention of the target audience. Collaborate with key departments to manage reputation. Actively monitor and respond to comments, messages, and mentions on social media platforms. Stay informed on social media trends, new platforms, algorithm changes, and social media best practices applying relevant strategies to enhance community engagement and reach. Pitch social ideas around product releases and execute those ideas. Schedule and post organic content on various social media accounts that will drive growth and user engagement, Manage day-to-day operation of the company's social media accounts including Facebook, Instagram, LinkedIn, and more. Show less