Alexander Martin

Marketing and Event Coordinator at PositecUSA
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Contact Information
us****@****om
(386) 825-5501
Location
Charlotte Metro
Languages
  • English -
Skills

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Bio

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Credentials

  • Google Analytics- Beginners Course
    Google
    Jan, 2019
    - Nov, 2024

Experience

  • PositecUSA
    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Marketing and Event Coordinator
      • Feb 2022 - Present

      Responsible for planning, budgeting, and onsite project management of company participation in industry trade shows (virtual and in-person), supporting events including media/press events, private corporate events, meetings, and internal company events Responsible for the digital asset management of the Positec brand family such as Worx, Blue Ridge, Kress, Cat, and Rockwell. Assist in managing creative requests and content development for secondary retail eCommerce Channels Responsible for planning, budgeting, and onsite project management of company participation in industry trade shows (virtual and in-person), supporting events including media/press events, private corporate events, meetings, and internal company events Responsible for the digital asset management of the Positec brand family such as Worx, Blue Ridge, Kress, Cat, and Rockwell. Assist in managing creative requests and content development for secondary retail eCommerce Channels

  • Sir Speedy, Inc.
    • Printing Services
    • 100 - 200 Employee
    • Sales And Marketing Representative
      • Sep 2020 - Feb 2022

      Responsible for the new acquisition of customers and deepening relationship of existing clients in the Mooresville through Huntersville North Carolina Territory Offered integrated cross-media direct marketing programs, web-to-print solutions, large format substrate printing, traditional services such as mailing and fulfillment services, print media, and promotional items Effectively coordinated among cross-functional and cross-business teams to drive resolution and achieve sales goals Achieved $140,000 in sales within first year of employment (2021) Recorded and managed contacts, notifications, scheduling, and dashboards in an industry version of SalesForce CRM Platform Plan Prophet Answered RFPs and RFQs for multi-step projects Show less

  • Buckeye International
    • United States
    • Chemical Manufacturing
    • 200 - 300 Employee
    • Outside Sales Representative
      • Aug 2017 - Jul 2020

      Represented a full line of Buckeye International programs such as Symmetry Hand Hygiene to Reflections Floorcare for the Healthcare and Long Term Care markets in the greater Charlotte area Responsible for the acquisition of new clients, broadening existing relationships and maintaining a portfolio of Hospitals, Long-Term Care Facilities, Health Departments, and Health Clinics Increased sales in the territory by 66% in the first year by organic lead generation and furthering client relationships Closed territory with an 82% increase in gross sales Show less

  • Natalie's Orchid Island Juice Company
    • Charlotte, North Carolina Area
    • Brand Ambassador
      • Jun 2017 - Mar 2020

      Representing the full line of beverage options by activating events and demos. Building brand awareness and consumer loyalty in the Charlotte/Southeast Territory Analyzing and recording marketing event data for use in future events Representing the full line of beverage options by activating events and demos. Building brand awareness and consumer loyalty in the Charlotte/Southeast Territory Analyzing and recording marketing event data for use in future events

  • Western Carolina University
    • United States
    • Higher Education
    • 700 & Above Employee
    • Assistant Director Of Annual Giving
      • Jan 2017 - May 2017

      Organized and executed Annual Giving special events and campaigns.Developed promotional materials for the Faculty and Staff campaign in a creative and professional manner to inform and persuade attendance.Maintained alumni demographic data in the Ellucian banner database system and verified data for accurate contact and record-keepingManaged two student employee supervisors for Phonathon calling to coach student callers and ensure success.

    • Annual Giving Student Supervisor
      • Aug 2016 - Jan 2017

      Managed and coached a team of 15 callers.Monitored and evaluated callers on performance and department goals, performed coaching to elevate performance metricsRecorded nightly performance and organized individual caller metric sheets.Trained newly hired callers in the Phonathon software, Ruffalo Noel Levitz CAMPUSCALL and Higher One.

    • Annual Giving Student Caller
      • Aug 2013 - Aug 2016

      Raised $24,930 Earned “Most Improved Caller” after first semester of calling in December 2013.Updated changes to alumni demographic records through Ruffalo Noel Levitz CAMPUSCALL Informed graduates of university news and updates.Persuaded alumni to give back to Western Carolina through monetary pledges to provide a positive experience for current and prospective students.

Education

  • Western Carolina University
    BSBA Marketing/ Minor Communications, Marketing
    2014 - 2017
  • Ardrey Kell High School
    2009 - 2013

Community

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