Experience

Sotex

• 1 - 100 Employee

• External bands leads (Ixel, Cogitum, Memantal)

  • May 2016 - Present



ОАО "Фармстандарт"

• Moscow

• Therapy Area Manager (neurology) in marketing department

  • 2013 - 2015

   Brand management : Afobazol, Noopept  People management (2 Brand managers)  KOLs collaboration (Neurology, GPs and Psychiatry), Conference and scientific symposia driving, medical publications management  Strategic Brand plan development and budget highest TV level management  Marketing, customer and competitor’s insight through analytical, marketing data, panel and fields researchers  Media campaign development (360 degrees mass media providing): TV advertisement creation, Media planning, Radio, Press, Internet advertising creature.  BTL activities, POS development, Training for sales forces providing. Show less



UCB

• Belgium
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Senior Product Manager

  • 2008 - 2012

   Brand management: Zyrtec, Xyzal, Atarax, Nootropil, Elidel.  Organized International Conferences  KOLs collaboration (Pediatricians, Dermatologists, Allergists, ENT doctors, Neurologists)  Strategic planning and implementation (Annual, 10-Y plans)  In charge of a mass media campaign providing (360 degrees: Radio, Press, Internet sites, BTL activities, pharma chain contracts, deep customer inside through focus group and large field studies, etc.)  Devised campaigns and promotional materials for doctors, organized trainings for MRs  Brand team management (product manager, pharmacy chain manager, project manager)  Participated in international projects: International Brand Team Member (Allergy and Noo) and CIS countries coordinating. Show less



GSK

• United Kingdom
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Marketing brand manager Diabet

  • 2007 - 2008

  Avandia and Avandamet brand manager. Advisory boards organizing, Press releases writing, letters and Medical articles from most important diabetologists initiating. Avandamet launching. International diabetological congresses participation, KOL collaboration, strategic planning and implementation (Annual, 10-Y plans), trainings MRs, Products Portfolio management, Promomaterials development. Avandia and Avandamet brand manager. Advisory boards organizing, Press releases writing, letters and Medical articles from most important diabetologists initiating. Avandamet launching. International diabetological congresses participation, KOL collaboration, strategic planning and implementation (Annual, 10-Y plans), trainings MRs, Products Portfolio management, Promomaterials development.



Bayer

• Chemical Manufacturing
• 700 & Above Employee

• Product manager

  • 2006 - 2007

  Man's health endocrinology. Nebido launching. PR campaign for patient providing information about Mail testosterone defficiency including: press launching, call center, articles in popular press and radio programs. Strong collaboration with KOL andrologists, urologists and endocrinologists. Lnebido launching for medical audience. International congresses participation and speakers invitation for local events. Promo materials and images development. Etc. Man's health endocrinology. Nebido launching. PR campaign for patient providing information about Mail testosterone defficiency including: press launching, call center, articles in popular press and radio programs. Strong collaboration with KOL andrologists, urologists and endocrinologists. Lnebido launching for medical audience. International congresses participation and speakers invitation for local events. Promo materials and images development. Etc.



Egis Pharmaceuticals PLC

• Hungary
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Product manager

  • 2002 - 2006

  B Brand management: Suprastin, Halixol, Zalain cream (launch)  Management of KOLs (Allergologists, Pediatricians, Dermatologists)  Strategic planning and implementation (Annual, 10-Y plans)  Portfolio management (new generics selecting, negotiation with foreign plants)  Development and providing Rx campaign, training for MRs, promo materials development  In charge of a mass media campaign providing (360 degrees: Radio, Press, Internet, BTL activities, pharma chain contracts, deep customer inside through focus group and large field studies, etc.) Show less