Alexander Lücke

Referent Kommunikation KulturPass at Stiftung Digitale Chancen
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Location
Berlin Metropolitan Area, DE

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Experience

    • Germany
    • Non-profit Organizations
    • 1 - 100 Employee
    • Referent Kommunikation KulturPass
      • Mar 2023 - Present
    • Germany
    • Technology, Information and Media
    • 700 & Above Employee
    • Stratege Kommunikation & Wissensmanagement Freelance
      • Jul 2022 - Feb 2023
    • Stratege Kommunikation & Wissensmanagement Freelance
      • Feb 2022 - Apr 2022
    • Germany
    • Advertising Services
    • 1 - 100 Employee
    • Creative Planner
      • Dec 2018 - Jan 2022

      As a Creative Planer, my responsibilities included both managing the creative team and developing and implementing digital strategies for various clients for AG. Furthermore, I have participated in many new business pitches. As a Creative Planer, my responsibilities included both managing the creative team and developing and implementing digital strategies for various clients for AG. Furthermore, I have participated in many new business pitches.

    • Germany
    • Marketing and Advertising
    • 1 - 100 Employee
    • Digital Strategist
      • Sep 2017 - Mar 2018

      - Part of the creative team and the new business strategy department in Berlin - Developing several brand- and communication strategy papers for new business pitches - Working on different communication campaigns and content ideas - Part of the creative team and the new business strategy department in Berlin - Developing several brand- and communication strategy papers for new business pitches - Working on different communication campaigns and content ideas

    • Digital Strategist
      • Mar 2017 - Aug 2017

      - Part of the strategy team. Developing brand- and communication strategies for consumer brands - Analyzing and developing brand maturity indexes - Responsible for the development of content- and campaign ideas - Part of the strategy team. Developing brand- and communication strategies for consumer brands - Analyzing and developing brand maturity indexes - Responsible for the development of content- and campaign ideas

    • Germany
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Creative Concept
      • Jul 2014 - Feb 2017

      - Brand- and communication strategy projects including the work on the Lufthansa social media strategy - Part of the creative team and working on communication ideas for campaigns, brand content and new business pitches - Developing content marketing projects for Lufthansa and Mercedes Benz - Part of the team responsible for the re-launch of the mercedes-benz.com website - Working on influencer-relation campaigns for different brands - Brand- and communication strategy projects including the work on the Lufthansa social media strategy - Part of the creative team and working on communication ideas for campaigns, brand content and new business pitches - Developing content marketing projects for Lufthansa and Mercedes Benz - Part of the team responsible for the re-launch of the mercedes-benz.com website - Working on influencer-relation campaigns for different brands

    • Germany
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Junior Consultant Digital
      • Mar 2014 - Jun 2014

      - Content creative of the digital communication team - Participation in the development of communication strategies - Content creative of the digital communication team - Participation in the development of communication strategies

    • Germany
    • Advertising Services
    • 1 - 100 Employee
    • Junior Creative Strategist
      • Dec 2012 - Dec 2013

      - Responible for the development of different digital communication projects - Working on different communications strategies for clients and new business projects - Website design (UX/UI) - Editorial work for the P3000 blog - Community Management - Responible for the development of different digital communication projects - Working on different communications strategies for clients and new business projects - Website design (UX/UI) - Editorial work for the P3000 blog - Community Management

    • Student Trainee Digital & Social Media
      • Oct 2011 - Oct 2012

      - Participation in the development of Social Media campaigns - Developing Social Media guidelines for brand employes - Planing and execution of client workshops - Blogging for a internal project - Participation in the development of Social Media campaigns - Developing Social Media guidelines for brand employes - Planing and execution of client workshops - Blogging for a internal project

    • Germany
    • Public Relations and Communications Services
    • 100 - 200 Employee
    • Internship Digital Strategy
      • Apr 2011 - Aug 2011

      - Analyzing brand- and topic based talk about - Participating in the „first step social media communication startegy“ for the public transport organisation of Hamburg (HVV) - Developing and doing the Social Media workshop for the publisher brand „Cora“. - Idea and execution of a Facebook Raffle for Microsoft Germany - Analyzing brand- and topic based talk about - Participating in the „first step social media communication startegy“ for the public transport organisation of Hamburg (HVV) - Developing and doing the Social Media workshop for the publisher brand „Cora“. - Idea and execution of a Facebook Raffle for Microsoft Germany

    • Spain
    • Retail
    • Werkstudent Marketing
      • Feb 2010 - Feb 2011

      - Durchführung und Auswertung von Wettbewerbsanalysen - Planung und Mitarbeit an Marketingstrategien - Interne Projektarbeit - Durchführung und Auswertung von Wettbewerbsanalysen - Planung und Mitarbeit an Marketingstrategien - Interne Projektarbeit

    • Germany
    • Advertising Services
    • 100 - 200 Employee
    • Praktikant/Werkstudent
      • Aug 2009 - Jan 2010

      - Suchmaschienenoptimierung SEM/SEO - Website-Optimierung - Affiliate Marketing Betreuung - Suchmaschienenoptimierung SEM/SEO - Website-Optimierung - Affiliate Marketing Betreuung

Education

  • Universität Hamburg
    Bachelor of Arts (B.A.), Sozialökonomie
    2006 - 2012

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