Alexander Lücke
Referent Kommunikation KulturPass at Stiftung Digitale Chancen- Claim this Profile
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Experience
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Stiftung Digitale Chancen
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Germany
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Non-profit Organizations
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1 - 100 Employee
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Referent Kommunikation KulturPass
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Mar 2023 - Present
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Freiberuflich
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Germany
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Technology, Information and Media
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700 & Above Employee
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Stratege Kommunikation & Wissensmanagement Freelance
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Jul 2022 - Feb 2023
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Stratege Kommunikation & Wissensmanagement Freelance
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Feb 2022 - Apr 2022
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AGENTUR GERHARD
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Germany
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Advertising Services
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1 - 100 Employee
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Creative Planner
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Dec 2018 - Jan 2022
As a Creative Planer, my responsibilities included both managing the creative team and developing and implementing digital strategies for various clients for AG. Furthermore, I have participated in many new business pitches. As a Creative Planer, my responsibilities included both managing the creative team and developing and implementing digital strategies for various clients for AG. Furthermore, I have participated in many new business pitches.
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TERRITORY webguerillas
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Germany
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Marketing and Advertising
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1 - 100 Employee
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Digital Strategist
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Sep 2017 - Mar 2018
- Part of the creative team and the new business strategy department in Berlin - Developing several brand- and communication strategy papers for new business pitches - Working on different communication campaigns and content ideas - Part of the creative team and the new business strategy department in Berlin - Developing several brand- and communication strategy papers for new business pitches - Working on different communication campaigns and content ideas
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Digital Strategist
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Mar 2017 - Aug 2017
- Part of the strategy team. Developing brand- and communication strategies for consumer brands - Analyzing and developing brand maturity indexes - Responsible for the development of content- and campaign ideas - Part of the strategy team. Developing brand- and communication strategies for consumer brands - Analyzing and developing brand maturity indexes - Responsible for the development of content- and campaign ideas
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neulandherzer
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Germany
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Technology, Information and Internet
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1 - 100 Employee
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Creative Concept
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Jul 2014 - Feb 2017
- Brand- and communication strategy projects including the work on the Lufthansa social media strategy - Part of the creative team and working on communication ideas for campaigns, brand content and new business pitches - Developing content marketing projects for Lufthansa and Mercedes Benz - Part of the team responsible for the re-launch of the mercedes-benz.com website - Working on influencer-relation campaigns for different brands - Brand- and communication strategy projects including the work on the Lufthansa social media strategy - Part of the creative team and working on communication ideas for campaigns, brand content and new business pitches - Developing content marketing projects for Lufthansa and Mercedes Benz - Part of the team responsible for the re-launch of the mercedes-benz.com website - Working on influencer-relation campaigns for different brands
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A&B One Digital GmbH
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Germany
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Online Audio and Video Media
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1 - 100 Employee
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Junior Consultant Digital
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Mar 2014 - Jun 2014
- Content creative of the digital communication team - Participation in the development of communication strategies - Content creative of the digital communication team - Participation in the development of communication strategies
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PANORAMA3000
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Germany
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Advertising Services
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1 - 100 Employee
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Junior Creative Strategist
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Dec 2012 - Dec 2013
- Responible for the development of different digital communication projects - Working on different communications strategies for clients and new business projects - Website design (UX/UI) - Editorial work for the P3000 blog - Community Management - Responible for the development of different digital communication projects - Working on different communications strategies for clients and new business projects - Website design (UX/UI) - Editorial work for the P3000 blog - Community Management
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Student Trainee Digital & Social Media
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Oct 2011 - Oct 2012
- Participation in the development of Social Media campaigns - Developing Social Media guidelines for brand employes - Planing and execution of client workshops - Blogging for a internal project - Participation in the development of Social Media campaigns - Developing Social Media guidelines for brand employes - Planing and execution of client workshops - Blogging for a internal project
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FAKTOR 3 AG
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Germany
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Public Relations and Communications Services
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100 - 200 Employee
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Internship Digital Strategy
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Apr 2011 - Aug 2011
- Analyzing brand- and topic based talk about - Participating in the „first step social media communication startegy“ for the public transport organisation of Hamburg (HVV) - Developing and doing the Social Media workshop for the publisher brand „Cora“. - Idea and execution of a Facebook Raffle for Microsoft Germany - Analyzing brand- and topic based talk about - Participating in the „first step social media communication startegy“ for the public transport organisation of Hamburg (HVV) - Developing and doing the Social Media workshop for the publisher brand „Cora“. - Idea and execution of a Facebook Raffle for Microsoft Germany
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PARSHIP GmbH
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Spain
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Retail
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Werkstudent Marketing
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Feb 2010 - Feb 2011
- Durchführung und Auswertung von Wettbewerbsanalysen - Planung und Mitarbeit an Marketingstrategien - Interne Projektarbeit - Durchführung und Auswertung von Wettbewerbsanalysen - Planung und Mitarbeit an Marketingstrategien - Interne Projektarbeit
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web-netz GmbH
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Germany
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Advertising Services
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100 - 200 Employee
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Praktikant/Werkstudent
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Aug 2009 - Jan 2010
- Suchmaschienenoptimierung SEM/SEO - Website-Optimierung - Affiliate Marketing Betreuung - Suchmaschienenoptimierung SEM/SEO - Website-Optimierung - Affiliate Marketing Betreuung
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Education
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Universität Hamburg
Bachelor of Arts (B.A.), Sozialökonomie