Alexander Kwong
Product Marketing Manager at LightEdge Solutions- Claim this Profile
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Bio
Experience
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LightEdge Solutions
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United States
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IT Services and IT Consulting
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200 - 300 Employee
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Product Marketing Manager
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Jun 2023 - Present
Building Go-to-Market Strategy for managed services.
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Effectual
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United States
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IT Services and IT Consulting
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100 - 200 Employee
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Product Manager
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Mar 2022 - May 2023
Jersey City, New Jersey, United States First product manager hire for Effectual Inc. driving the initiative to productize and expand existing product offerings. ● Worked with cross-functional teams to manage, plan, and implement professional and managed services, leading to 150% growth to revenue in 2022. ● Built 13 assessment accelerators corresponding to a customer’s migration goals and strategy, decreasing time to close migration deals by 80%. ● Built time and cost calculators for customers to migrate their databases to… Show more First product manager hire for Effectual Inc. driving the initiative to productize and expand existing product offerings. ● Worked with cross-functional teams to manage, plan, and implement professional and managed services, leading to 150% growth to revenue in 2022. ● Built 13 assessment accelerators corresponding to a customer’s migration goals and strategy, decreasing time to close migration deals by 80%. ● Built time and cost calculators for customers to migrate their databases to AWS RDS or Aurora, reducing time to close database migration deals by 30%. ● Led the product education initiative to teach the organization about our products and how to sell them by conducting weekly training and building Effectual’s product knowledge base to define our product offerings, highlight the underlying technologies, and demonstrate how to deploy them. ● Created customer feedback loops to identify customer trends and technology usage for feature prioritization in the managed services backlog. ● Worked collaboratively with the marketing team to develop go-to-market strategies and sales collateral for our products. Show less
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Project Manager and Client Acquisitions
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Mar 2018 - Mar 2020
New York, New York, United States • Integrated design thinking to the organization’s design process to increase product success rate. • Defined and delivered over 20 display and packaging projects facilitating product design, manufacturing, and distribution within budget and deadline. • Technical project manager of three jewelry display programs developing them from ideation to distribution for clients. • Managed supply chains for the overseas production process including prototyping, adjustment, and final delivery… Show more • Integrated design thinking to the organization’s design process to increase product success rate. • Defined and delivered over 20 display and packaging projects facilitating product design, manufacturing, and distribution within budget and deadline. • Technical project manager of three jewelry display programs developing them from ideation to distribution for clients. • Managed supply chains for the overseas production process including prototyping, adjustment, and final delivery according to client specifications. • Built and nurtured client relationships to successfully acquire new business with over 15 companies, which generated over $300,000 in revenue in 2019. Show less
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Care Design New York
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United States
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Individual and Family Services
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200 - 300 Employee
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Recruitment Specialist
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Jun 2018 - Sep 2018
New York, New York, United States • Developed a recruiting strategy to meet the high-volume staffing needs of a healthcare startup. • Worked closely with the human resources leadership to help create a recruitment cycle, the process used for hiring of all candidates. • Defined the metrics used for qualifying candidates and evaluating salaries to be offered. • Upon successful implementation of the Recruitment Cycle, recruited and hired over 100 new employees with more than 95% retention within a 3-month period.
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Blue Label Concepts
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United States
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Advertising Services
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1 - 100 Employee
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Corporate Trainer
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Jul 2017 - Dec 2017
New York, United States • Team-builder and trainer for Blue Label Concept’s direct marketing Verizon campaign focused on developing solutions for the company’s high turnover rate. • Conducted interviews with newly hired account executives to identify employee pains and gains • Created and new training materials for account executives resulting in 12% higher employee retention rate and 8% increase in sales.
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Education
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Pace University - Lubin School of Business
Master of Business Administration - MBA, Business Administration and Management, General -
SUNY Geneseo
Bachelor's degree, Political Science and Government -
Stuyvesant High School
High School Diploma