Experience

Blue Dinosaur

• Australia
• Food and Beverage Services
• 1 - 100 Employee

• Chief Executive Officer

  • Mar 2017 - Present

  I'm proud to be a part of a small company with a big brand "Blue Dinosaur". At Blue Dinosaur we produce a range of healthy, wholefood snacks that are sold in Australia, New Zealand, UK, USA, Hong Kong, Malaysia, Singapore, Thailand and the Philippines. Our products are stocked in over 8,000+ outlets including major supermarkets, independent grocers, pharmacy, Foodservice, health food stores, gyms, cafes, petrol stations and convenience stores. The Blue Dinosaur range is the most natural, simple, healthy and delicious snacks that exist in the market. My core job function is to work alongside the company founders and lead a diverse team through change and rapid domestic growth expansion as well as exporting opportunities. With a demonstrated clear vision, an innovation culture, operational excellence, strong relationships management with all internal and external stakeholders, and day to day management of the company. Some key responsibilities are: • Develop and communicate business strategy, create a shared vision, a shared understanding and a sense of urgency. • Energise and engage our team around common goals and turns action into results. • Reinvent continuously; possess a focus on improvement of structure, talent, culture, and business processes that align with business strategy. • Elevate market research and information into the business to support teams decision making. • Ensure that all business activities comply with relevant laws, regulations and policies. • Monitor opportunities and threats, whilst implementing appropriate business responses. • Co-ordinate research projects relevant to business growth and/or new business opportunities. • Management responsibility for sales, marketing, business development, HR, business governance, Board liaison/reporting and full financial accountability.



Flush Fitness

• Wellness and Fitness Services
• 1 - 100 Employee

• Head Of Sales

  • Oct 2016 - Mar 2017

  Established in 2006 Flush Fitness is an Australian owned & operated sports nutrition company. Today Flush Fitness is Australia’s leading distributor of premium sports supplement and health foods within Australia and New Zealand, distributing over 20 brands from the USA, Canada and Europe. After being head hunted by the owner/director Steven Hines for the primary purpose of formulating the go to market strategy to make the newly acquired company owned brands Titan & Victory Labs the number 1 mass consumable sports nutrition products range in Australia. Key responsibilities: • Working closely with the National Sales Manager in setting activity and revenue targets for members of the sales team to deliver set profit targets. • Weekly reporting on sales performance against budget and reporting on variances to the company director and CFO. • Applying fundamentals of category management/analysing current market trends in order to identify strategic opportunities for current major clientele channel growth. • Building and maintaining strong trade relationships with all national buyers. • Dealing with day to day queries, solving problems, and providing support to key internal & external stakeholders. • Working on account management plans with the sales team and Identifying key areas for improvement in the sales process. • Identifying and working on an overall business proposals for new customer and trade retail partner partnerships. • Continual training & development of all internal sales/customer service department. • Acting as a spokesperson for the organisation at sales events and conferences.



Vitaco Health Australia

• National Business Manager - Sport & Food Division

  • Feb 2012 - Oct 2016

  Vitaco Health Australia is one of the Top 3 Health & Wellness food and beverage manufacturers in Australasia. My role encompasses total P&L ownership/management of the Independant Grocery, Petrol & Convenience, Route and Pharmacy channels across the Vitaco Health Australia total Sport and Food business arm. My core job function is to formulate & deliver the overarching business plan for the total sports and food sales division; whilst working closely with the National Sales Manager in driving strategic implementation medians to deliver set budgeted sales, trade spend and profit targets. The Vitaco Sport & Food channel is made up by a very diverse range of key National Independant grocery and Pharmacy accounts such as Metcash, Aldi, Chemmart, Priceline, Chemist Warehouse, Gym/Fitness Groups such as Fitness First, Goodlife Health Clubs, Anytime Fitness, Petrol & Convenience banners such as Caltex, BP, Woolworths Petrol, Coles Express, & 7 Eleven; as well as Foodservice accounts such as Compass, Sodexo, Morris Corp and the national route distributor network which facilitates our go to market supply median. This role also involves driving new business development across other key areas such as Tertiary education, Vending, Online retailers, and Sports retail accounts/groups. My role also covers facilitating contract manufacturing opportunities with current clientèle. This entails working with strategic partners/retailers on developing contract manufacturing opportunities, by overseeing the total product life cycle to deliver on all key measurables. Whilst maintaining quality relationships and communications between Vitaco and our Contract Manufacturing partners. Some targeted benefits for our trade partners are based around experience in delivering cost Savings for production, supply chain, total quality management, and economies of Scale via reduced costs in acquiring raw materials and so on.



Parmalat Australia

• Australia
• Dairy Product Manufacturing
• 300 - 400 Employee

• National Channel Manager Petrol & Conveneince and General Route Channels

  • Aug 2008 - Feb 2012

   Managing and overseeing key National and state Accounts such as – Caltex All Stars, BP, 7 Eleven, United Convenience Buyer, New Sunrise Group, United Petroleum, Metro Petroleum, Lucky 7, Bakery groups, Fruit Barn groups, QSR groups etc...  Managing a team of account managers - where I coach, lead, develop and mentor State Customer account Managers (NSW/SA). By setting all aspects of job specs, account planning, conducting performance reviews and support in delivery of set KPIs.  Building channel plans and budgets on a yearly basis to deliver sustained sales, margin profitability and market share growth.  Building and maintaining strong trade relationships with all national buyers.  Dealing with day to day queries, solving problems, and providing support to all key internal and external stakeholders.  Negotiating promotional programs and product allocations for above accounts, in regards to new product launches and paid for store activity.  Conducting and completing range reviews to maintain and grow Sales/Planogram share of space in layouts.  Applying fundamentals of category management, shopper insights, while analysing current market trends in order to identify strategic opportunities for channel growth.  Assist in Development and presentation of monthly, quarterly and annual business reviews for all accounts in order to deliver strategic objectives.  Managing trade spend accruals and ensuring promotional banks are within budget for all accounts.  Managing & assisting in the business profitability of Franchise/distributor Owners.



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• National Accounts Manager OOH

  • May 2006 - Aug 2008

   Managing Key National Accounts – 7 Eleven, BP, Mobil, Yum International restaurants KFC/Pizza Hut, Eurest Catering, Spotless catering, Blue Apple Catering, Delaware North Catering and Sodexho Catering.  Building and maintaining strong trade relationships with all national buyers.  Negotiating promotional programs, product distribution and new product launches for all the above accounts.  Conducting and completing range reviews to maintain and grow Sales/Planogram share of space in freezers and beverage fridge layouts.  Formulating joint business development plans to optimise each accounts performance and align business direction between Unilever and the retailers.  Drawing up sales reports to analyse sales and market trends. Also dealing with day to day queries, solving problems, and providing support to the company.  Identifying ongoing opportunities for growth and formulating plans to deliver improved category/segment performance.  Developing and presenting monthly, quarterly and annual business reviews for every account in order to deliver APs.  Managing trade spend accruals and ensuring promotional banks are within budget for all accounts.  Contribute to overall channel development and execution.



Pokka Beverages

• United States
• Food & Beverages
• 1 - 100 Employee

• National Business Manager (Contract Role)

  • Apr 2005 - May 2006

   Established the Pokka Beverages International Company in Australia from the ground up in regards to setting up new accounts, logistics and negotiating all trading terms, product ranging etc...  Managing Key National Grocery Accounts - Woolworths, Coles, Bi Lo, Franklins stores.  Managing Key National Route Accounts – 7/11 Convenience Stores, City Convenience Stores Group, Campbells Cash & Carry and Wholesale Distribution Accounts.  Negotiating promotional/product allocations for all above accounts, in regards to new product launch and paid for store activity.  Assisting in the formulation of a summer long marketing campaign to build brand awareness and association with the new Pokka beverage range.  Drawing up sales reports to analyse sales and market trends. Also dealing with day to day queries, solving problems, and providing support to the company.  Focusing on training, coaching, development and motivation of merchandising team.  Managing trade spend accruals and promotional banks are within budget for all accounts.