Experience

VTB Georgia

• Georgia
• Banking
• 100 - 200 Employee

• Head of Digital Sales Department

  • Feb 2018 - Present

  Established Digital Sales Department and currently leading 40 people including team of product managers, contact center and video bank. Moved record 95% of transactions and 1/4 of target sales to digital channels, resulting in significant cost saving for the bank. Increased Internet & Mobile Bank active user penetration from 14% to 40%. Transformed video bank from loss making 30-call-a-day transactional channel to profit-making 600-call-a-day sales tool with first in region fully digital credit issuing process through video call.



Bank of Georgia

• Georgia
• Banking
• 700 & Above Employee

• Digital Banking Experience Strategist

  • Jun 2016 - Sep 2017

  Designed year action plan for the bank’s digital transformation. Launched fully redesigned mobile banking apps in just 6 months. Enhanced UX and UI in all digital channels resulting in improved customer satisfaction and international recognition from Global Finance Magazine: Digital Bank of Distinction in CEE (6th consecutive annual award ensured by me for my employers). Designed year action plan for the bank’s digital transformation. Launched fully redesigned mobile banking apps in just 6 months. Enhanced UX and UI in all digital channels resulting in improved customer satisfaction and international recognition from Global Finance Magazine: Digital Bank of Distinction in CEE (6th consecutive annual award ensured by me for my employers).



TBC

• Georgia
• Banking
• 700 & Above Employee

• Deputy Head of Multichannel Development Department | Head of UX

  • Dec 2014 - Jun 2016

  Successfully managed UX&D in 6 strategic projects of digital channel development, setting a benchmark in Georgia for UX, customer satisfaction, app ratings and NPS of digital banking.Implemented product sales, simplified transfers and automatic expense categorization tools in Internet and Mobile Bank. Aligned Android mobile bank app to the latest Android Material Design guidelines.Decreased time of ATM cash withdrawal from 45 to 25 seconds by optimizing flow and steps. Designed first credit product sales processes in ATMs.My annual applications for Global Finance Magazine’s World’s Best Digital Bank Awards resulted in numerous regional and global awards for the bank during 5 consecutive years, including: - Best Integrated Consumer Bank Site in CEE- Best Integrated Corporate Bank Site in CEE- Best SMS/Text Banking in CEE

• Development and Sales Senior Manager at Remote Channels Department

  • Jan 2013 - Nov 2014

  Successfully launched fully redesigned public website in shortest time just before TBC Bank’s IPO. Within the process managed stakeholders in 4 different countries.Led UX and UCD business processes in 8 projects including developments of the first Georgian mobile banking applications for iPad and BlackBerry.My personal involvement in UX&D processes resulted in over 40% savings in related costs.My annual applications for Global Finance Magazine’s World’s Best Internet Bank Awards resulted in numerous awards including 2 global prizes:- Best Bill Payment & Presentment globally 2013- Best Integrated Consumer Bank Site globally 2013

• Senior Manager at Product and Retail Strategy Development Department

  • Jul 2011 - Dec 2012

  Managed several strategic projects in diverse retail banking directions.Was part of team who developed award winning Internet Bank and the first Georgian Mobile Bank applications for iPhone and AndroidDeveloped personal finance management (PFM) tool for redesigned Internet Bank and mobile bank apps.My annual application for Global Finance Magazine’s World’s Best Internet Bank Awards resulted in first international recognition for Digital Banking offerings and solutions in Georgia.



Airzena Georgian Airways

• Georgia
• Airlines and Aviation
• 1 - 100 Employee

• UX and UCD Consultant

  • Apr 2015 - May 2015

  Successfully led the UX and UCD processes for the flag carrier airline of Georgia to develop iPhone® and Android® mobile applications - the first mobile applications created in Georgian aviation industry. Managed to form the prototype and create native designs for both iPhone® and Android® applications within just 2 months. Successfully led the UX and UCD processes for the flag carrier airline of Georgia to develop iPhone® and Android® mobile applications - the first mobile applications created in Georgian aviation industry. Managed to form the prototype and create native designs for both iPhone® and Android® applications within just 2 months.



GSK

• United Kingdom
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Market Access Strategy Consultant

  • Jan 2011 - Mar 2011

  Conducted market research in Mexico, Russia and Kingdom of Saudi Arabia and reported to the Global Head of Pricing Strategy and Market Access. Developed pricing and market access strategies for 4 products including detailed action plan. Recommended Mexican office new structure for sales department which was successfully implemented. Developed general recommendations for market access strategies for emerging markets. Conducted market research in Mexico, Russia and Kingdom of Saudi Arabia and reported to the Global Head of Pricing Strategy and Market Access. Developed pricing and market access strategies for 4 products including detailed action plan. Recommended Mexican office new structure for sales department which was successfully implemented. Developed general recommendations for market access strategies for emerging markets.



Cisco

• United States
• Software Development
• 700 & Above Employee

• Market Entry and Sales Channel Strategy Consultant

  • Apr 2010 - Jun 2010

  Carried out research on potential market and target customers; Conducted face-to-face interviews with key government stakeholders including senior Members of Parliament. Advised top management on market entry strategy and optimal sales channel. Carried out research on potential market and target customers; Conducted face-to-face interviews with key government stakeholders including senior Members of Parliament. Advised top management on market entry strategy and optimal sales channel.



TBC

• Georgia
• Banking
• 700 & Above Employee

• VIP Service Manager at VIP Service Department

  • Jul 2007 - Aug 2009

  Provided full range of bank services for the local and international high net worth individuals.Responsible for the VIP business development, doubling the start portfolio in one year and managing the deposited assets in access of $5M.

• Universal Operator at the Corporate Customer Service Division

  • Mar 2006 - Jul 2007

  Managed corporate accounts, issued bank guarantees for corporate customers.Received TBC Bank award for the ‘Best Service Team Member of the Year’ 2006.



HSBC

• United Kingdom
• Financial Services
• 700 & Above Employee

• Intern: Sales, Trade Services and Corporate Finance Departments

  • Jul 2004 - Sep 2004

  Promoted products and services to customers through email and call at Direct Corporate Sales dep. Verified international business contracts for cross-border operations at Trade Services dep. Promoted products and services to customers through email and call at Direct Corporate Sales dep. Verified international business contracts for cross-border operations at Trade Services dep.