Experience

Red Evolution Ltd

• United Kingdom
• Marketing Services
• 1 - 100 Employee

• Digital Marketing Strategist

  • Apr 2021 - Present

  Aberdeen, Scotland, United Kingdom CRO, PPC, a bit of strategy and content writing. A mixed bag, but a delightful one.



Self-employed

• Digital Marketing Consultant

  • Jul 2018 - Jul 2021

  Inverness, Scotland, United Kingdom I decided to go freelance back in 2018: Using 5+ years of industry experience to help B2B and B2C clients build robust multi-channel marketing strategies for businesses – working with in-house or agency teams to implement, measure and refine campaigns that delivered tangible results.



Pinpoint

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Growth Consultant

  • Feb 2016 - Jul 2018

  Harrogate, United Kingdom Returning to Pinpoint in 2016, I managed the company's out-bound digital marketing services; running a small team that focused on organising effective campaigns for our clients. At Pinpoint, there was a strong focus on delivering effective solutions no matter the brief. We always offered a unique blend of services and sought to provide the best possible ROI for an individual client while avoiding reductive, one-size-fits-all solutions. We had a strong focus on content-driven… Show more Returning to Pinpoint in 2016, I managed the company's out-bound digital marketing services; running a small team that focused on organising effective campaigns for our clients. At Pinpoint, there was a strong focus on delivering effective solutions no matter the brief. We always offered a unique blend of services and sought to provide the best possible ROI for an individual client while avoiding reductive, one-size-fits-all solutions. We had a strong focus on content-driven marketing campaigns, but I also handled: - Bespoke SEO campaigns - PPC campaigns - Google Shopping campaigns - Social media campaigns - CRO services - Technical SEO audits. For clients in a range of industries. Show less



North Yorkshire Police

• United Kingdom
• Law Enforcement
• 300 - 400 Employee

• Research Analyst

  • Jul 2015 - Feb 2016

  Northallerton



Pinpoint

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Digital Marketing Analyst

  • Jun 2014 - Jul 2015

  Harrogate, United Kingdom When I first joined Pinpoint Designs, I was responsible for co-ordinating all of our client-side SEO campaigns, a duty that involved managing multiple accounts across a diverse array of industries - leverage all of my existing skills and experience in order to deliver genuinely effective solutions in a rapidly changing environment. The key challenge that I faced in this role was finding creative ways to improve digital exposure for the websites that our clients relied on for revenue… Show more When I first joined Pinpoint Designs, I was responsible for co-ordinating all of our client-side SEO campaigns, a duty that involved managing multiple accounts across a diverse array of industries - leverage all of my existing skills and experience in order to deliver genuinely effective solutions in a rapidly changing environment. The key challenge that I faced in this role was finding creative ways to improve digital exposure for the websites that our clients relied on for revenue, and the main ways that I have achieved this included: - Curating genuinely share-worthy content - Publishing noteworthy (and timely) white papers, infographics and press releases - Utilising innovative content marketing strategies - Blending traditional SEO and PPC techniques to deliver enhanced ROI - Identifying (and establishing relationships with) key influencers in each relevant web vertical During my first stint at Pinpoint Designs, I also took on responsibility for a number of medium to high budget PPC campaigns. Show less



Water for Health Ltd

• United Kingdom
• Wellness and Fitness Services
• 1 - 100 Employee

• Copywriter/PPC Executive

  • Feb 2013 - Jun 2014

  Scotland At Water for Health I was responsible for delivering online exposure, improving on-site engagement and crafting compelling web content across a variety of marketing platforms. My day-to-day duties included planning and producing product landing pages, blog posts and articles on range of technical topics. I was also responsible for authoring press releases and networking with journalists and bloggers to secure guest posting opportunities on a variety of high-profile digital outlets… Show more At Water for Health I was responsible for delivering online exposure, improving on-site engagement and crafting compelling web content across a variety of marketing platforms. My day-to-day duties included planning and producing product landing pages, blog posts and articles on range of technical topics. I was also responsible for authoring press releases and networking with journalists and bloggers to secure guest posting opportunities on a variety of high-profile digital outlets. During the last 6 months of my tenure at Water for Health, I also took on responsibility for managing the companies PPC marketing campaigns, and also began managing the company’s social media feeds, as well as producing a comprehensive email marketing campaign designed to re-engage potential leads, and drive conversion-ready traffic to our main site. Working for Water for Health provided me with invaluable insight into the digital marketing industry, and also helped me to familiarise myself with a broad range of web-marketing tools, including Google Adwords, Google Analytics, Moz and Wordtracker. I learnt how to effectively increase online exposure and engagement by co-ordinating the creation of compelling messages across numerous different marketing platforms, and also refined my ability to write well-targeted and compelling content for a wide variety of briefs. Show less



The Telegraph

• United Kingdom
• Media Production
• 700 & Above Employee

• Short-Term Internship

  • Nov 2012 - Dec 2012

  London At the Telegraph I worked on the obituaries desk, researching and writing articles for publication. I learnt to use on-line publishing software such as escenic, content management software and image manipulation software. I also learnt to work to tight deadlines, and gained insight into the realities of working in a highly pressurized office environment. I had a total of five pieces published while working at the Telegraph, and I continue to work with them on a freelance basis today.