Experience

Tradeon BG

• Bulgaria
• IT Services and IT Consulting
• 1 - 100 Employee

• Trade Marketing Manager

  • Apr 2022 - Present

  Tradeon BG is a brand owner of VAPEPRO, most popular vape in Bulgaria, Greece, Romania, Serbia, Bosnia, Croatia, Portugal and 15 other countries on 4 continents. Main responsibilities: Invests wisely and efficiently in all markets where the company is represented, as the goal is to achieve an optimal financial result through these investments so that everyone at the Christmas party is happy. To make the company's brands leaders in their market segments in each country. For now I only seed in 4 out of 25 markets but everything is still ahead of us. Show less



Next Consult

• Bulgaria
• Business Consulting and Services
• 1 - 100 Employee

• SAP Consultant

  • Jan 2020 - Apr 2022

  Next Consult is an international Management and IT Consultancy helping companies to achieve more. We have a global reach with our offices in Switzerland, the United Kingdom, USA and competency centers in Bulgaria and Romania. Main responsibilities: Design and Implement SAP Solutions Data Migration Next Consult is an international Management and IT Consultancy helping companies to achieve more. We have a global reach with our offices in Switzerland, the United Kingdom, USA and competency centers in Bulgaria and Romania. Main responsibilities: Design and Implement SAP Solutions Data Migration



Power Brands Ltd

• Bulgaria
• Beverage Manufacturing
• 1 - 100 Employee

• Head Of Planning

  • Feb 2018 - Jan 2020

  Power Brands is a largest Spirits and Wine distribution company. My key responsibilities was:- Manage all processes of company planning (sales, marketing and production)- Manages the process of complete records to a level Brand contribution in the company (sales and A & P). - Prepares monthly forecasts for the implementation of sales plans by SKU and trade channels. - Analyze sales data and market research in order to produce maximum objective plans and forecasts. Show less

• Trade Marketing Manager

  • Nov 2012 - Feb 2018

  - Trade Marketing and BTL process owner - Head of Trade Marketing Department- Company strategy builder.- Creates and organizes annual promotional plans by brands, channels and customers- Creates and develop Company Trade Standards- Category management / Planograms and Merchandising ( individual and standard category planograms )- Event Management (events, wine samplings, promo parties)- POSM management ( print and permanent )- Pricing management- New launches - Stores branding- NPD projects Show less



Kamenitza AD (Molson Coors Beverage Company)

• Bulgaria
• Food and Beverage Services
• 100 - 200 Employee

• Trade Marketing Manager

  • Aug 2010 - Nov 2012

  I was member of the successful Kamenitza team during the one of the most powerful period of the company. In 2011 Kamaetiza became undisputed leader in Bulgarian beer market. Main responsibilities: - Maximize volume and revenue in key assigned food service accounts by utilizing fact-based selling methods - Cultivate strong relationships with customers - Ensure PMI portfolio in chains - Cash flow management - Implement BTL activities according with PMI activity plan - Activate local and national marketplace initiatives and promotions to build brand development and maximize brand performance - Ensure customers are complying with company contract requirements - Work closely with the Selling Operations team to improve overall customer satisfaction - Analyze business trends to develop business growth strategy - SAP Key user Show less



Orbico Bulgaria

• Bulgaria
• Manufacturing
• 100 - 200 Employee

• Key Account Manager

  • Feb 2010 - Aug 2010

  I was part of one of the biggest distribution and logistic company on the Balkans represented PMI, P&G, Mars. - Maximize volume and revenue in key assigned food service accounts by utilizing fact-based selling methods - Cultivate strong relationships with customers - Ensure PMI portfolio in chains - Cash flow management - Implement BTL activities according with PMI activity plan - Activate local and national marketplace initiatives and promotions to build brand development and maximize brand performance - Ensure customers are complying with company contract requirements - Work closely with the Selling Operations team to improve overall customer satisfaction - Analyze business trends to develop business growth strategy Show less



BAT

• United Kingdom
• Tobacco Manufacturing
• 700 & Above Employee

• Distribution Development Manager

  • Aug 2008 - Dec 2009

  I was part of the largest international tobacco company in Bulgaria during the period of the biggest market share. Here I found the differences in the types of management in the new and the old world. I understood how to work in a dynamic and competitive environment set by the American desire to constantly prove and compete. My main Responsibilities was: - Forecasting sales. In an environment with direct sales and daily dynamics of information flow. Here I learned how to work with large databases without messing around. - Identification of potential business across the respective territory. With this, I was able to add insight into the different strategies and needs of the market. - And also I Initiating sales plans to achieve agreed targets, both in revenues growth and profit. - Preparing and presenting sales reports on monthly and quarterly basis. - Monitoring and improvement of processes to link all Marketing activities with the activities of the Sales team - Support “Direct Sales” crew with information and advice. - Create and run bonus schemes for “Direct Sales” crew. This is where I learned precision. - Build BTL strategy (not so strog according with huge regulation - internal and external. - Create trade activities ( consumer promotions, samplings, events) - Аnd last but not least, I learned English because of dozens of Expats. Otherwise, there is no way things will happen Show less



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Trade Marketing Specialist

  • Apr 2006 - Aug 2008

  I started career in FMCG in the largest food company in the world.After two consecutive promotions I joined Trade Marketing Team with several responsibilities:- The first and most important thing was to learn how to work correctly and without mistakes. Nestlé is an ideal place for this training.- Then I had to learn how to look at the business from above and notice the big things and trends without being swayed by the small problems in the individual case.- Here I also learned to develop and implement channel plans in order to assure the accomplishment of objectives in each product line.- Transforming category channel plans into customer plans, together with the sales team.- Develop and implement specific promotions for each channel/customer and tracking the performance to assure they meet category/brand objectives.- I discovered the relationship between marketing and sales and together with Marketing Department, participate in the category planning process to align channel/customer needs with the overall objectives and strategies. - Develop POSM and placement policy as well as monitoring the needs and inventory levels.- Participate in product portfolio definition recommending strategic SKUs for channel, new formats and/or elimination.- Participate in every process of new products development- Recommend strategic implementation of pricing and margin policy for each SKU in its category. Show less

• Sales Representative

  • Jun 2003 - Mar 2006

• Merchandiser

  • Sep 2002 - May 2003