Alexander Bindheim

Team Lead Digital Marketing and Social Media Marketing at EMS - Electro Medical Systems
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Contact Information
us****@****om
(386) 825-5501
Location
Geneva, Geneva, Switzerland, CH
Languages
  • German Native or bilingual proficiency
  • English Full professional proficiency
  • Spanish Professional working proficiency
  • French Limited working proficiency
  • Dutch Elementary proficiency
Skills

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5.0

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Emily Amos

Facing a complex, multi-channel rebranding effort, Alex capitalized on his agency support in a collaborative, dynamic and strategic fashion. His leadership successfully aligned our agency teams on key strategic objectives, but gave creative license to appropriately develop the campaign – it’s not often we get to work with a client who signs off on a

Rachael Burchett

I had the pleasure in working with Alex while I was an AE at ghg. Alex is an incredibly driven individual that truly has passion for what he does. He is constantly striving to learn new things and take on new challenges. Alex will succeed in wherever his life takes him.

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Credentials

  • Digital Marketing
    General Assembly
    Oct, 2018
    - Nov, 2024
  • Prince2 Practitioner Certification
    PRINCE2.com
    Nov, 2018
    - Nov, 2024
  • PRINCE2® Foundation Certificate in Project Management
    PRINCE2.com
    Sep, 2018
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google
    Oct, 2018
    - Nov, 2024

Experience

  • EMS - Electro Medical Systems
    • Switzerland
    • Medical Equipment Manufacturing
    • 300 - 400 Employee
    • Team Lead Digital Marketing and Social Media Marketing
      • Jan 2022 - Present

      Leadership of the global social media activities for EMS Dental as well as all digital marketing communication for the EMS business units Urology and Pain Therapy - Lead the development of a global Social Media Strategy - Lead the organization of 60+ Social Media channels, their harmonization, and continuous improvement - Develop the content strategy and campaign planning with two direct reports for the three business units Dental, Urology and Pain Therapy - Continued leadership of all digital marketing communication for the business units Urology and Pain Therapy Show less

    • Digital Marketing Communication Specialist
      • Apr 2019 - Feb 2022

      Responsible for the global digital marketing communication for the business segments Pain Therapy and Urology:- Digital Strategy: Development of a roadmap to transform the digital marketing ecosystem towards a lead generation engine. As a result, investments for developing two new websites and upgrading the existing Customer Relationship Management were granted and executed.- Content Creation: Creation of an efficient asset development process using a network of partnering healthcare practitioners, new agencies, and freelance partners - Digital Advertisement: Generation of impactful communication campaigns. Due to progressive campaign optimization, website traffic has tripled, and sales-ready leads have continuously outperformed targets- Capability Development: Coaching global sales and marketing team members on digital tools by building a learning agenda that emphasizes quick wins to show individual performance improvement Show less

  • Bayer Animal Health
    • Germany
    • Veterinary
    • 300 - 400 Employee
    • Marketing Manager Companion Animal Products, Region Latin America & Eastern Europe
      • Jul 2016 - Jul 2018

      Responsibility for driving the Companion Animal Business in the highly dynamic markets of Latin America and Eastern Europe with a focus on adapting global strategy to local market realities:- Project Management: Leadership of a strategic initiative for emerging markets, piloting in Brazil and Mexico, by challenging go-to-market approaches. After the implementation of the proposed changes to the organizations and additional investment plans, sales grew up to 22% in the following year- Omnichannel marketing: Accelerated the diversification of sales channels by organizing two consumer path-to-purchase studies, developing a category management initiative for fragmented specialty stores, key account initiatives for large retailers and supporting a global e-commerce initiative - Intercultural communication: Responsible for building effective networks with local colleagues in Latin America and Eastern Europe to exchange best practice marketing activities in the area of Direct-to-Consumer campaign development, brand strategy implementation, channel expansion and shopper marketing- Product Development: Accelerated the launch timelines of one new global product “Neptra” and two regional product developments by effectively connecting Regulatory, Development, Product Supply, Marketing and Commercial Operations functions - Brand Strategy: Shaped global brand strategy as a member of the Global Brand Teams for Seresto and Advantix, the two main OTC and consumer-centric brands, especially in terms of innovation management and consumer campaign development Show less

    • Business Manager Eastern Europe
      • Sep 2014 - Jun 2016

      Accountability for and management of the Bayer Animal Health business in Central Europe and South-Eastern Europe (esp. Poland, Czech Republic, Hungary, Croatia and Romania) as well as the Commonwealth of Independent States (esp. Russia, Ukraine and Belarus):- Business Strategy: Supported the development of country strategies and business plans, delivering 13-17% sales growth year over year, while identifying and acting on performance issues- Product portfolio management: Responsible for customer-focused innovation projects via in-licensing, product lifecycle management and product portfolio mix opportunities- P&L management: Prepared regional budgets and quarterly business updates as well as monitored and tracked business performance in a highly complex and volatile environment with continuous achievement of profitability targets Show less

  • Bayer HealthCare LLC
    • Shawnee Mission, KS
    • Assistant Brand Manager
      • Sep 2011 - Sep 2014

      Brand management for over-the-counter brands K9 Advantix II and Seresto, with a special focus on direct-to-consumer campaign development, digital marketing and forecasting: - New product launch: Developed and implemented one powerful multi-channel commercialization strategy for the OTC brand Seresto, overachieving net sales budget by 18% in the first year. Executed launch by presenting and communicating technical and scientific information, customer insights and the brand strategy to field sales force and marketing teams, as well as customers, key opinion leaders and agency partners - Brand Management: Led budget and strategic planning, resulting in investment decisions over 5 million € with over 50% profit impact - Campaign Management: Developed insight-driven and consumer-focused marketing campaigns that drove brand KPIs, demonstrating strong analytical and communication skills especially in the field of digital marketing. Advertisement campaigns were in the magnitude of 25 million €, resulting in sales growth of 7% year over year. - Marketing Promotions: Developed various rebate and discount programs that drove sales and marketing goals across multiple sales channels (veterinary clinics, consolidated and fragmented retail, e-commerce), and fulfilled ROI expectations Show less

  • Bayer Animal Health
    • Germany
    • Veterinary
    • 300 - 400 Employee
    • Industrial Management Assistant
      • Sep 2009 - Sep 2011

      Marketing and Sales support Marketing and Sales support

  • Bayer
    • Chemical Manufacturing
    • 700 & Above Employee
    • Trainee and Apprentice
      • Sep 2007 - Jan 2010

      Training as Industrial Management Assistant as part of the MIBS training program: Worked in various departments of the Bayer group, including investment coordination, business development, accounting, corporate advocacy, marketing and controlling Training as Industrial Management Assistant as part of the MIBS training program: Worked in various departments of the Bayer group, including investment coordination, business development, accounting, corporate advocacy, marketing and controlling

  • Friedrich-Ebert-Stiftung
    • Think Tanks
    • 700 & Above Employee
    • Voluntary Year in Politics
      • Sep 2006 - Aug 2007

      • Organized political panel discussions, speeches, seminars and forums on topics of municipal, state, federal an EU level • Organized forums in the border area of the Czech Republic and Poland with the goal to improve cross-boarder relationships • Organized political panel discussions, speeches, seminars and forums on topics of municipal, state, federal an EU level • Organized forums in the border area of the Czech Republic and Poland with the goal to improve cross-boarder relationships

Education

  • University of Pittsburgh - Joseph M. Katz Graduate School of Business
    Master of Business Administration - MBA, Marketing, Economics
    2010 - 2011
  • CREA Geneve
    Certification, Digital Marketing
    2018 - 2019
  • FHDW Bergisch Gladbach, Germany
    Bachelor, Business Administration
    2007 - 2010

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