Experience

Socratic Technologies, Inc.

• United States
• Market Research
• 1 - 100 Employee

• Project Director

  • 2013 - 2014

  San Francisco, CA Worked with various Fortune 500 clients and smaller companies in financial services, technology, beverages, insurance and consumer online purchases. Conducted studies across multiple countries. Collaborated with the clients to design the surveys and reports to best answer their business questions. Used a variety of research methods, including product concept testing, customer loyalty and segmentation studies. Developed and wrote primary quantitative survey instruments. Conducted final… Show more Worked with various Fortune 500 clients and smaller companies in financial services, technology, beverages, insurance and consumer online purchases. Conducted studies across multiple countries. Collaborated with the clients to design the surveys and reports to best answer their business questions. Used a variety of research methods, including product concept testing, customer loyalty and segmentation studies. Developed and wrote primary quantitative survey instruments. Conducted final beta testing of web-survey programming. Oversaw online data collection. Managed operational resources such as research associates and field team. Analyzed survey data using SPSS, including multivariate statistical analysis. Summarized results and gave recommendations by writing top line and final reports. − Identified and resolved data weighting issues for one of the Adobe projects. Show less



Research Now SSI

• United States
• Market Research
• 200 - 300 Employee

• Project Manager / Senior Research Analyst

  • 2006 - 2013

  San Francisco, CA Worked with a variety of high-profile Fortune 500/1000 clients in automotive, financial services, travel and online entertainment. Communicated with the clients on daily basis to assess project’s status, resolve any issues, and create new opportunities. Handled global work including translations, fieldwork, and international sample partners. Developed project action plans including specifications, budgets, milestones, and schedules. Coordinated with internal teams for programming… Show more Worked with a variety of high-profile Fortune 500/1000 clients in automotive, financial services, travel and online entertainment. Communicated with the clients on daily basis to assess project’s status, resolve any issues, and create new opportunities. Handled global work including translations, fieldwork, and international sample partners. Developed project action plans including specifications, budgets, milestones, and schedules. Coordinated with internal teams for programming, sampling, field times, data processing and quality checking. Created, analyzed, and delivered market research data extracts and statistical reports. Collaborated with programmers on specifications, adapted questionnaires to online format, and monitored survey progress. Managed third-party vendors for translations, sample, and data/tabs delivery. Trained staff members on all aspects of market research process, including questionnaire design, SPSS, and client/vendor communications. − Took initiative in finding ways to improve the established processes. − Consistently took on extra tasks such as helping the client with questionnaire design and data analysis. Show less



Telephia Inc. (Nielsen Mobile)

• Senior Research Analyst

  • 2004 - 2006

  San Francisco, CA Worked closely with Product and Account Managers to design and modify survey instruments including existing satisfaction, attitudes, and behavior tracking studies. Wrote SPSS syntax as the specifications document for the reports. Streamlined and documented processes. − Instrumental in creating new products such as a European and Russian device survey and a separate European satisfaction and attitudes survey. − Interpreted analysis results to draft recommendations for major Fortune… Show more Worked closely with Product and Account Managers to design and modify survey instruments including existing satisfaction, attitudes, and behavior tracking studies. Wrote SPSS syntax as the specifications document for the reports. Streamlined and documented processes. − Instrumental in creating new products such as a European and Russian device survey and a separate European satisfaction and attitudes survey. − Interpreted analysis results to draft recommendations for major Fortune 500 telecom clients. − Assisted with introduction of consistent QC process across all the survey products. − Recognized by Product and Account Managers as point person for ad-hoc requests and report-related queries. − Managed and trained offshore production team. Show less



Kaiser Permanente

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Analyst

  • 2001 - 2002

  Oakland, CA Conducted quantitative and qualitative analyses using MS Excel and SAS across disciplines, projects, and functional areas. Prepared seven different reports showing performance and financial metrics. − Established structure and automated Excel databases to analyze healthcare indicators. − Integrated new analysis structure and advanced planning into report structure for vendor and patient satisfaction surveys.



Added Value Cheskin

• United States
• Advertising Services
• 1 - 100 Employee

• Market Research Analyst

  • 1999 - 2001

  Redwood Shores, CA Participated in design of market research projects. Served as the SME within the company for developing an analysis plan, setting up SPSS data sets, and conducting initial data checks and analysis. Trained quantitative research team on SPSS. − Streamlined data flow from CATI to SPSS. − Improved research methods through increased use of web-based surveys. − Identified and resolved data collection errors on a Hasbro/Star Wars project. Substantially reduced project costs and… Show more Participated in design of market research projects. Served as the SME within the company for developing an analysis plan, setting up SPSS data sets, and conducting initial data checks and analysis. Trained quantitative research team on SPSS. − Streamlined data flow from CATI to SPSS. − Improved research methods through increased use of web-based surveys. − Identified and resolved data collection errors on a Hasbro/Star Wars project. Substantially reduced project costs and retained client. Show less