Lex Ballowe
Associate Trader at MiQ- Claim this Profile
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English -
Topline Score
Bio
Credentials
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The Trade Desk Edge Academy Certified: Marketing Foundations
The Trade DeskJun, 2022- Nov, 2024 -
Xandr Invest: Invest DSP Certificate
XandrJun, 2022- Nov, 2024
Experience
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MiQ
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United States
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Advertising Services
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700 & Above Employee
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Associate Trader
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May 2022 - Present
• Manage campaign strategy including targeting, bidding, and logic to meet/exceed various performance goals (Cost Per Acquisition, Lead Generation, Cost Per Click, Awareness, Return on Ad Spend). • Utilize multiple third-party DSPs (DV360, The Trade Desk, Xandr, Roku, Yahoo) to optimize, pace, and report on a campaign portfolio of $1MM+ quarter across numerous verticals. • Provide detailed client reporting and analysis using Excel and R. • Developed a tool to improve bidding logic by leveraging seat wide DSP data through API integration, JavaScript, and SQL. Show less
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Tempus Labs, Inc.
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United States
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Biotechnology Research
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700 & Above Employee
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Lab Quality Control Technologist
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Feb 2021 - May 2022
•Improved SARS-CoV-2 assay turnaround time and error rate by data-mining thousands of runs, running statistical modeling to identify issues, and molecular diagnostics expertise to execute process improvements•Lead purchasing and implementation of new equipment and software in support of NGS and SARS-CoV-2 assays including cost analysis and comparison, performance qualification, and technologist training•Fulfilled accurate assay costing by exercising extensive procedural and equipment knowledge with data-mining to provide utilization insights•Establish thorough qualification thresholds through careful statistical analysis and vendor collaboration to maintain a high level of care•Complied with FDA, CAP/CLIA, and other regulatory bodies by maintaining comprehensive procedures, standards, and documentation Show less
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Clinical Molecular Technologist
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Jun 2019 - Feb 2021
• Developed process improvements through programming automated files and associated protocols tending to needs of different teams for various processes involving integrating LIMs outputs, machine inputs, and result exports. Complete validation and training of laboratory employees as required. Perform maintenance and troubleshooting of code when issues or workflow changes arise. • Created, organized, and troubleshooted freezer and sample inventory for various teams utilizing Titian Freezer Management software. Write protocols, train, and ensure competency for users operating the software platform to maintain sample integrity.• Utilized PerkinElmer Janus systems to combine and normalize samples for workflows in Library Preparation and qPCR• Ran PerkinElmer SciClone Workstations with KAPA HyperCap kits for Library Preparation and IDT xGen Hybridization and Wash kits for Hybridization and Target Capture. Confirm quality using BioTek, LabChip, and QuantStudio instruments. Utilize knowledge of the programming and manual operation to troubleshoot and fix issues as they arise.• Performed sample sheet generation and flow cell loading of Illumina HiSeq systems for NGS. Run maintenance protocols and controls to ensure consistent performance.• Worked to maintain CLIA/CAP compliance by keeping thorough checklists, maintenance logs, batch records, and validation procedures. Show less
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Northwestern University
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United States
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Higher Education
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700 & Above Employee
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Medical Technologist II - Transplant Immunology
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Feb 2018 - Jun 2019
•Performed, analyzed, and interpreted clinical solid organ HLA typing utilizing the One Lambda LABType XR assay, the Luminex LABScan 3D, and HLA Fusion software for reliable serology results in determining transplant compatibility •Separated bone marrow and blood samples by cell lineage using the StemCell Technologies EasySep method for STR Chimerism analysis, providing accurate and current results for hematopoietic stem cell transplant recipients •Utilized Qiagen EZ1 machines for DNA isolation from blood, buccal, and lymph node samples, ensuring adequate purity and concentration for all downstream testing •Maintained high quality testing standards by running thorough quality control analysis on all testing reagents, guaranteeing consistent results for patients •Validated and developed a protocol for robotic cell lineage separation utilizing the StemCell Technologies RoboSep-S, allowing for higher sample throughput and reducing the time technologists are needed on the bench. In addition, led training of new personnel on this protocol and equipment. Show less
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Medical College of Wisconsin
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Higher Education
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700 & Above Employee
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Research Technologist I - Genomic Sciences and Precision Medicine Center
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Aug 2017 - Feb 2018
•Performed routine and complex molecular genetic test methodologies including DNA/RNA extraction, PCR/qPCR, Sanger sequencing, and Next Generation Sequencing in the pursuit of genomic pathology •Operated, calibrated, and performed routine and required maintenance on specialized equipment used in the laboratory •Maintained effective communication with the laboratory management and the department by recording and compiling accurate records and summaries of diagnostic tests •Monitored inventory; carried out assigned duties for ordering and maintaining supply of inventory Show less
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PPG
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United States
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Paint, Coating, and Adhesive Manufacturing
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700 & Above Employee
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Development Assistant II
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Nov 2016 - Jul 2017
•Assisted in the development and testing of new coatings on various applications and physical substrates that reflected customer requirements for quality•Supported mission via preparing laboratory quantities of paint, carrying out design of experiments, and running performance testing•Utilized spectrophotometers and other instruments to verify appearance accuracy to customer standards, while also adjusting formulas and parameters as needed to better meet those standards•Delegated responsibilities and sustained good organization to ensure projects were finished quickly and efficiently•Preserved thorough project information and results in laboratory notebooks as well as databases and spreadsheets Show less
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Lab Technician
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Apr 2016 - Oct 2016
•Analyzed and tested formulas using Spraymation/Artomation applications while maintaining a high attention to detail•Utilized data entry programs to log results and perform data analysis•Followed all OSHA and PPG Safety practices in addition to keeping a clean, well-organized lab environment•Maintained and verified calibrated lab equipment•Assisted in DOE projects and replicated experiments
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Education
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2021 - 2023
The University of Chicago Booth School of Business
Master of Business Administration - MBA, Concentrations: Econometrics and Statistics, Business Analytics, Marketing, Entrepreneurship -
2012 - 2015
University of Southern California
Bachelor of Science (B.S.), Biology, General
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