Alexandria Alford, MPA

Director at M Booth Health
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Location
Kansas City Metropolitan Area, US

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Michael Graska

Alex was a pleasure to have as the 2013 summer PR intern at Crozier & Henderson Productions. I highly recommend her in her future endeavors.

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Experience

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Director
      • May 2022 - Present

    • Senior Associate
      • Jul 2020 - May 2022

    • Associate
      • Dec 2018 - Jul 2020

      As an associate, I was a capable project manager who handles a wide range of assignments, projects and client matters.• Developed and managed client projects including strategies, implementation plans, evaluation mechanisms, staffing, budgets and timelines• Helped drive development of creative concepts • Developed a range of client materials, including memos, press releases, talking points, and backgrounders• Developed effective digital and social media strategies for clients• Oversaw media monitoring strategies and analysis of coverage for patterns and trends

    • United States
    • Public Relations and Communications Services
    • Junior Associate
      • Aug 2017 - Dec 2018

      Played an independent implementation role in client work and was responsible for the production of communications strategies, drafting communication documents and overseeing media monitoring• Researched global health issues, manages event logistics and is responsible for drafting research, reports and presentations• Performed day-to- day account work which may include: drafting written materials, maintaining client and media contacts• Liaised with outside vendors (graphic designers, photographers, web developers) to develop client materials• Drafted documents such as client memos, backgrounders, summaries and collateral materials• Participated actively in team and staff meetings and recommends solutions

    • Account Coordinator
      • May 2016 - Aug 2017

      Effectively utilized both internal and external research capabilities – including use of the web, media monitoring services, media databases and other communications resources in order to monitor and analyze media coverage for clients• Evaluated and analyzed information and data (including media coverage) in the development of succinct and accurate summaries• Developed media lists and other reports• Arranged meetings and events• Drafted client emails, article summaries, case histories and reports

    • Facilities Services
    • Digital and Social Media Coordinator
      • Jan 2015 - May 2016

      Managed of all media outreach and company communications, including digital and print information, media relations and internal copy distribution. • Created company website content on a daily basis to engage and influence current and future clients into building or continuing business relationships with the company.• Crafted and matures relationships with media outlets to ensure proper messaging to future and current clients. • Assisted in the design and implementation of a cellular app through personal application developers. • Reviewed and edited correspondence between trainers and clientele on a daily basis to maintain consistency in company messaging.• Conducted interviews and gathers research for articles published weekly on multiple formats.• Brainstormed, outlined, filmed and published web videos every week, including talking points to prepare speakers.• Drafted calendars for weekly and monthly posting cycles.• Handled all photography and photo editing for the website and media outlets.

Education

  • Baylor University
    Bachelor of Arts (B.A.), Public Relations and Professional Writing
    2011 - 2014
  • City University of New York
    Master of Public Administration - MPA, Public Policy Analysis
    2017 - 2019

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