Alexa Ing Litner
Brand Manager at Seventh Generation- Claim this Profile
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Topline Score
Bio
Trisha Pérez Kennealy
Alexa was an integral member of my team and provided invaluable support by doing her job professionally and maturely while maintaining a positive attitude about the many challenges we faced. While we were in the development phase, Alexa was involved in doing extensive research about many facets of our business including human resources, operations and marketing. She is capable of taking a concept or idea from fruition to implementation. Once The Inn at Hastings Park opened, Alexa learned quickly about the day-to-day operations of the property and became a valued member of the leadership team. She used her unrestricted access to all aspects of our operations to deliver a performance that far exceeded my expectations. Alexa is so capable that upon her departure, her job had to be divided between multiple employees. Given the opportunity, I would welcome Alexa back to my team anytime.
Daniel Braun
Alexa far surpassed my expectations in terms of how quickly she learned about the hospitality industry. I was impressed by her breadth of skills, her ability to formulate creative solutions given our limited resources as a start-up enterprise, and her enthusiasm and zest to do what it takes to help The Inn at Hastings Park succeed. As Alexa took on the marketing role for the property, I appreciated Alexa's articulate nature, compelling narrative, and friendly demeanor. Interest in our property grew as Alexa developed her own relationships and became the key liaison to important trade and media organizations promoting tourism in the area. Alexa’s ability to be an ambassador for The Inn and to represent our brand well was a tremendous asset to the Inn.
Trisha Pérez Kennealy
Alexa was an integral member of my team and provided invaluable support by doing her job professionally and maturely while maintaining a positive attitude about the many challenges we faced. While we were in the development phase, Alexa was involved in doing extensive research about many facets of our business including human resources, operations and marketing. She is capable of taking a concept or idea from fruition to implementation. Once The Inn at Hastings Park opened, Alexa learned quickly about the day-to-day operations of the property and became a valued member of the leadership team. She used her unrestricted access to all aspects of our operations to deliver a performance that far exceeded my expectations. Alexa is so capable that upon her departure, her job had to be divided between multiple employees. Given the opportunity, I would welcome Alexa back to my team anytime.
Daniel Braun
Alexa far surpassed my expectations in terms of how quickly she learned about the hospitality industry. I was impressed by her breadth of skills, her ability to formulate creative solutions given our limited resources as a start-up enterprise, and her enthusiasm and zest to do what it takes to help The Inn at Hastings Park succeed. As Alexa took on the marketing role for the property, I appreciated Alexa's articulate nature, compelling narrative, and friendly demeanor. Interest in our property grew as Alexa developed her own relationships and became the key liaison to important trade and media organizations promoting tourism in the area. Alexa’s ability to be an ambassador for The Inn and to represent our brand well was a tremendous asset to the Inn.
Trisha Pérez Kennealy
Alexa was an integral member of my team and provided invaluable support by doing her job professionally and maturely while maintaining a positive attitude about the many challenges we faced. While we were in the development phase, Alexa was involved in doing extensive research about many facets of our business including human resources, operations and marketing. She is capable of taking a concept or idea from fruition to implementation. Once The Inn at Hastings Park opened, Alexa learned quickly about the day-to-day operations of the property and became a valued member of the leadership team. She used her unrestricted access to all aspects of our operations to deliver a performance that far exceeded my expectations. Alexa is so capable that upon her departure, her job had to be divided between multiple employees. Given the opportunity, I would welcome Alexa back to my team anytime.
Daniel Braun
Alexa far surpassed my expectations in terms of how quickly she learned about the hospitality industry. I was impressed by her breadth of skills, her ability to formulate creative solutions given our limited resources as a start-up enterprise, and her enthusiasm and zest to do what it takes to help The Inn at Hastings Park succeed. As Alexa took on the marketing role for the property, I appreciated Alexa's articulate nature, compelling narrative, and friendly demeanor. Interest in our property grew as Alexa developed her own relationships and became the key liaison to important trade and media organizations promoting tourism in the area. Alexa’s ability to be an ambassador for The Inn and to represent our brand well was a tremendous asset to the Inn.
Trisha Pérez Kennealy
Alexa was an integral member of my team and provided invaluable support by doing her job professionally and maturely while maintaining a positive attitude about the many challenges we faced. While we were in the development phase, Alexa was involved in doing extensive research about many facets of our business including human resources, operations and marketing. She is capable of taking a concept or idea from fruition to implementation. Once The Inn at Hastings Park opened, Alexa learned quickly about the day-to-day operations of the property and became a valued member of the leadership team. She used her unrestricted access to all aspects of our operations to deliver a performance that far exceeded my expectations. Alexa is so capable that upon her departure, her job had to be divided between multiple employees. Given the opportunity, I would welcome Alexa back to my team anytime.
Daniel Braun
Alexa far surpassed my expectations in terms of how quickly she learned about the hospitality industry. I was impressed by her breadth of skills, her ability to formulate creative solutions given our limited resources as a start-up enterprise, and her enthusiasm and zest to do what it takes to help The Inn at Hastings Park succeed. As Alexa took on the marketing role for the property, I appreciated Alexa's articulate nature, compelling narrative, and friendly demeanor. Interest in our property grew as Alexa developed her own relationships and became the key liaison to important trade and media organizations promoting tourism in the area. Alexa’s ability to be an ambassador for The Inn and to represent our brand well was a tremendous asset to the Inn.
Experience
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Seventh Generation
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United States
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Consumer Goods
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1 - 100 Employee
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Brand Manager
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Apr 2020 - Present
P&L Ownership, Strategy and Innovation for Cleaners & Disinfectants, Baby, and Period Care
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Associate Brand Manager
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May 2019 - Mar 2020
Total Baby Activation & Innovation
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Unilever
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United Kingdom
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Manufacturing
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700 & Above Employee
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Brand Manager
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Apr 2020 - Present
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Associate Brand Manager, Seventh Generation
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May 2019 - Mar 2020
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Associate Brand Manager, Global Baby Dove
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Jul 2017 - May 2019
• Led commercialization process for two new product ranges in key strategic growth areas. Responsibilities included leading global cross-functional team, developing full marketing mix based on consumer and category insights, and creating suite of assets spanning key digital formats (video, social, search, etc.)• Digital champion responsible for implementing digital best practices globally including test & learn projects on DTC personalized gifting and consolidated global Instagram account• Led efforts to prepare for key competitive relaunch - developed and implemented a comprehensive defense plan to mitigate impact, driving growth despite extreme competitive pressure Show less
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Brand Management MBA Intern, Hellmann's
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Jun 2016 - Aug 2016
Developed strategy to reposition recently launched innovation based on Nielsen/SPINs data, profiling new target consumer, social listening, and comprehensive SWOT analysis of competitors Developed strategy to reposition recently launched innovation based on Nielsen/SPINs data, profiling new target consumer, social listening, and comprehensive SWOT analysis of competitors
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The Inn at Hastings Park
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United States
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Hospitality
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1 - 100 Employee
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Project Manager
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Jul 2012 - Jun 2015
First employee; owner’s right-hand person to develop and manage all aspects of new, independently-owned luxury hotel and restaurant during the pre- and post-opening • Directed all marketing channels (including print, social, digital, and email) to drive over 150% increase in occupancy and revenue YoY • Assisted with all on-site operations, including leading safety and sustainability initiatives • Leveraged Google Analytics and Adwords to optimize bookings and brand awareness and led team of 4 to design website and manage all web content • Developed personal relationships to secure coverage in Travel+Leisure, Departures Dispatch, The Boston Globe, and Yankee Magazine “Best of New England” • Established Artisan Dinner Series to drive interest during non-peak dining periods Show less
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Education
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2015 - 2017
Cornell University - Johnson Graduate School of Management
Master of Business Administration - MBA -
2008 - 2012
Harvard University
BA, Sociology
Community
