Experience

Spark*l

• United States
• Apparel & Fashion
• 1 - 100 Employee

• Graphic Designer & Web Designer

  • Mar 2022 - Present

  Responsible for designing digital collateral that matches tone of branding to increase engagement and drive traffic to website. Produced print collateral for product packaging that informs customers and continues interactions with Spark*l after purchase. Created digital content for social media to increase engagement and drive traffic to website. Responsible for designing digital collateral that matches tone of branding to increase engagement and drive traffic to website. Produced print collateral for product packaging that informs customers and continues interactions with Spark*l after purchase. Created digital content for social media to increase engagement and drive traffic to website.



Cycle Culture

• Sacramento, California, United States

• Logo and Web Designer

  • Nov 2021 - Present

  Developed full logo and branding guide that was designed to reflect the company’s values, as a cycle studio exploring new forms of fitness. Designed, tested, and launched full website. Produced all content singlehandedly, including illustrations, animations, and copy writing. Developed full logo and branding guide that was designed to reflect the company’s values, as a cycle studio exploring new forms of fitness. Designed, tested, and launched full website. Produced all content singlehandedly, including illustrations, animations, and copy writing.



Beyond Results

• Denver, Colorado, United States

• Logo and Web Designer

  • Nov 2021 - Present

  Developed full logo and branding guide that was designed to reflect the company’s values, as a business consultant, who focuses on personal growth. Designed, tested, and launched full website. Produced all content singlehandedly, including illustrations, animations, and copy writing. Developed full logo and branding guide that was designed to reflect the company’s values, as a business consultant, who focuses on personal growth. Designed, tested, and launched full website. Produced all content singlehandedly, including illustrations, animations, and copy writing.



Bombshell Beads

• Nashville, Tennessee, United States

• Graphic and Web Designer

  • Feb 2021 - Present

  Set up newsletter software Klaviyo to capture abandoned carts and send back in stock notifications. Designed social media graphics, website graphics, and other digital collateral that followed branding. Maintained and updated the website using Shopify, Shopify apps, and editing the website HTML code. Set up newsletter software Klaviyo to capture abandoned carts and send back in stock notifications. Designed social media graphics, website graphics, and other digital collateral that followed branding. Maintained and updated the website using Shopify, Shopify apps, and editing the website HTML code.



Spark*l

• United States
• Apparel & Fashion
• 1 - 100 Employee

• Graphic Designer and Marketing Trainer

  • Feb 2021 - Jun 2021

  Currently transitioning out as a Graphic Designer and Marketing Trainer to help build the foundation for the future of the Spark*l marketing department. Working on content creation, website design and upkeep, and applying all knowledge from years of experience at Spark*l to the current and future members of the company.

• Director of Marketing

  • Oct 2020 - Feb 2021

  Stepped into improved Marketing Director role to guide Spark*l forward in its new business model. Organized and directed all aspects of marketing department, including social media campaigns, website design, newsletter marketing, content creation, and influencer marketing. Developed software for customizing products to increase consumer engagement and ease of use for both customer service and consumers.

• Director of Marketing and Operations

  • Sep 2019 - Oct 2020

  Took over as the General Manager to help organize and build the foundation of all departments in the company, including but not limited to, Marketing, Customer Service, and Production. Directly involved in forming and implementing business processes and marketing campaigns. Helped grow the business to over 30 employees and to be highly profitable.

• Director of Marketing

  • Jun 2018 - Sep 2019

  Recreated website and brand image, which increased sales and engagement, with both consumers and wholesalers. Creator and manager of marketing content for social media, newsletters, flyers, and website. Worked on rebranding entire company, including logo, company name, website, social media, and marketing.

• Marketing Intern

  • Jan 2018 - Jun 2018

  Responsible for updating and maintaining all social media accounts, including Pinterest, Instagram, and their website. Organizes professional meetings with clients, partners, and distributors and provides the financials and spreadsheets. Involved with direct marketing campaigns, such as pop-up events, guerilla tactics, and directly interacting with consumers.



Late Knight Gear

• Las Vegas, Nevada Area

• Web and Logo Designer

  • Jan 2019 - Mar 2019

  Responsible for updating the brand, including website, logo, social media, and products, such as pictures and descriptions. Committed to increasing online traffic, engagement with social media, and sales. Currently rebranding company’s current image to fit their target market, as well as provide quality content. Responsible for updating the brand, including website, logo, social media, and products, such as pictures and descriptions. Committed to increasing online traffic, engagement with social media, and sales. Currently rebranding company’s current image to fit their target market, as well as provide quality content.



CAROLINE ROCHA, LLC

• United States

• Web and Marketing Designer

  • Aug 2018 - Sep 2018

  Designed company’s website, including front page, bracelet collections, pages, and more, and improved inventory process. Gained more traffic through the website and received great customer reviews for both the products and website. Created marketing content with newsletters, direct messaging, and social media that increased engagement with consumers. Designed company’s website, including front page, bracelet collections, pages, and more, and improved inventory process. Gained more traffic through the website and received great customer reviews for both the products and website. Created marketing content with newsletters, direct messaging, and social media that increased engagement with consumers.