Experience

Kip Morrison & Associates PR - KMA Cannabis

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Account Supervisor

  • Apr 2021 - Present



Self-Employed

• Writing and Editing
• 700 & Above Employee

• Freelance Publicist

  • Mar 2016 - Present

  G-Squad Six (comedy troupe) Publicist /Social Media Consultant • Created Twitter account and weekly tweet schedule, designed community engagement strategy. • Revitalized Facebook page, focusing on the re-design and execution of event campaigns. • Created focused contact lists consisting of comedians, journalists, event coordinators, and venues. • Designed basic press kit containing images, bios, and social media and contact details. • Wrote copy for new website, including bios for each member and company summary. 1888 Center (publishing house) Publicity Consultant • Educated founder on galley and press release schedules, working with authors on self-promotion, and how to create a brand identity for 1888 Center. • Worked with 1888 prizing-winning author, Danielle Walters, on promoting her book, creating a book tour, throwing an opening party, and creating her own website. MetaWorker (literary journal) Media Relations Consultant • Moved social media engagement from purchasing followers to creating an organic follower base. • Transitioned submission system from email to Submittable, encouraging a broader submissions range. Victorian Tea and Dance Society (educational non-profit) Media Relations Consultant • Re-designed event campaigning strategy with new platforms to reach a wider audience. • Trained social media team in use of Google Analytics. Show less



Platform Media Group

• United States
• Entertainment Providers
• 1 - 100 Employee

• Account Executive

  • Oct 2017 - Mar 2021

  • Created press materials for clients including press kits, releases, media alerts, wraps, pitches, newsletters, social media posts, and more. • Crafted project proposals for new clients (signing several) in addition to regularly interacting with existing clients while updating them with press plans, clips and reports. • Secured placement in outlets including The New York Times, The Los Angeles Times, LA Weekly, The LA Daily News, The OC Register, USA Today, The Daily Mail, Us Weekly, People, Thrillist, Eater, Forbes, Reuters, Vice, Local Television (CBS, ABC, Fox, Etc.), “Entertainment Tonight," NPR Radio, various podcasts, social media Influencers and others. • Revitalized PMG’s social media presence in addition to providing advice and content creation to clients on different platforms including: Facebook, Instagram, Twitter, Twitch, and others. • Hired, supervised, trained, and mentored interns. • Hosted and organized events ranging from media tastings, venue previews, film premieres, film festivals, contest giveaways, after parties, and pop-up venue experiences. • Managed and produced red carpets as wells as servicing post items in a timely manner. • Managed multi-tier collaborations with photographers, producers, staff and security at high pressure multi-day events like Sundance. Show less



Disneyland Resort

• United States
• Entertainment
• 700 & Above Employee

• New Orleans Square Green Team Member/Server

  • Jan 2009 - Jun 2018

  Circle of Excellence Organizer July 2015 – Current • Responsible for coordinating events to show worker appreciation (2015 Main Street Cast End of Summer Bash, Holiday Workers’ Appreciation Day). • Coordinated safety and teamwork efforts with appropriate Main Street teams, such as Safety, Receiving, Quick Service, Operations, Cooking, Custodial, and Table Service teams. New Orleans Green Team Co-founder Feb 2011 – June 2015 • Founding member of the New Orleans Green Team. • Designed New Orleans Square Earth Day Initiative, which included creating Earth Day posters, manning Earth Day Booth, and hiding seed packets and “environmental tips” plastic eggs around New Orleans Square. • Responsible for implementing recycling programs. Established contact with animal feed company to take food scraps, a compost company to take coffee grounds, and the Disney Recycling Program to provide bins to take both hard and soft plastics. Show less



Red Hen Press

• Book and Periodical Publishing
• 1 - 100 Employee

• Associate Publicist

  • Sep 2015 - Feb 2016

  • In charge of events, including publicity, attendance, negotiating with vendors, and booking readers (including: Maxine Hong Kingston, Jared Diamond, Los Angeles Times columnist Patt Morrison, and West Hollywood poet laureate Kim Dower), while working within budgets and grant requirements. • Spearheaded design of Association of Writers and Writing Programs (AWP) After Party. • Established relationships with The New York Times, The San Francisco Chronicle, The Writers’ Almanac, New York Magazine, The New Yorker, The Orange County Register, Pasadena Now, SF Gate, and Orion. • Built upon existing relationships with Los Angeles Times, Kirkus Reviews, Los Angeles Review of Books, Barnes and Noble Reviews, The Rumpus, Poets & Writers. • Designed long-term strategic social media and publicity plans specific to titles, authors, and press. • Created content for social media, press kits, media pitches, e-mail campaigns, newsletters, etc. • Handled fundraising efforts for Red Hen Benefit Champagne Luncheon (RHBCL)—cold calling, designed and executed donor letter campaign. • Coordinated journalists from Pasadena Now and Pasadena Magazine for local coverage of RHBCL. Show less



GMR Web Team

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Intern

  • Sep 2014 - Mar 2015

  • Performed research for clients such as Ricardo Beverly Hills, which included analyzing data obtained from Google Analytics, Google AdWords Analytics, Facebook Analytics, and Twitter Analytics, then determined ideal demographic and social media strategy. • Researched key words, performed SEO building, planned and created social media posts. • Wrote email campaign templates, advertising copy, website copy, web page reports, and press releases. • Did set-up for Google Partner events, managed invitations, and wrote post-event reports. • Created dozens of lessons plans for a teaching marketing program in India. • Designed and implemented GMR’s social media community engagement program. • Wrote ~25,000 word book for use in educating new employees on company history and standards. Show less



DASH magazine

• Fiction Editor

  • Jan 2012 - Jun 2012

  I selected and edited pieces as apart of a team for publication in DASH magazine. We decided on elements to create a fitting aesthetic for the collection of pieces, and then read submissions and selected the best and most appropriate work. Our publication was printed in 2012.

• Web Designer

  • Jan 2012 - Jun 2012

  I worked with a handful of others to design and create a user-friendly and aesthetically pleasing website for DASH magazine. I assisted in basic coding, artwork, etc., but my most essential duties was working with our other teams (social media, events, submissions) and writing content that was up to date and accurate. The website went live in 2012, and remained the same until the following year's publication.



Regal Piedmont Plastics

• Receptionist

  • Jun 2007 - Jul 2007

  The summer before I moved to Riverside for school, I worked as a receptionist for Regal Piedmont plastics. I filed paperwork, answered phones, and served as a communicator between the outside and office staff. The summer before I moved to Riverside for school, I worked as a receptionist for Regal Piedmont plastics. I filed paperwork, answered phones, and served as a communicator between the outside and office staff.