Marketing and Social Media Manager

• Apr 2023 - Present

Conduct market research to determine target audience’s needs, wants, habits, interests and other relevant factors used to create targeted marketing campaigns Collaborate with sales and product development team members to plan promotional marketing campaigns – Design sales sheets and other needs for sales team Research previous campaigns to understand success, failures, and improvements Define social strategy for campaigns, product launches, and events Review the progress and success of an active campaign, adjust for new campaigns as necessary Create, maintain, and grow new and existing social networks Research new media platforms, trends, and industry opportunities Analyze data and develop strategies to increase traffic to social media pages Drive engagement with social media influencers Suggest & propose paid & nonpaid social media advertising strategies Provide feedback from social media trends and research; relay it to business managers Work with Events Coordinator to learn social needs for every event and outline campaign strategy Plan and shoot photography for social and website needs Oversee influencer program and define strategy Review and provide feedback for Marketing & Social Media Coordinator Show less

Marketing and Social Media Manager

• Apr 2023 - Present

Marketing and Social Media Manager

• Apr 2023 - Present

Social Media Coordinator

• Jan 2021 - Apr 2023

Social Media Coordinator

• Jan 2021 - Apr 2023

Brand Lead Content management, construct all creative briefs for monthly launches and campaigns, create social media content decks + copywriting for social media for every launch Communication strategy and content brainstorming, campaign planning, and campaign implementation Complete reports for each marketing campaign Brand planning and promotional planning + execution Regularly monitor social media platforms by posting on and managing social content, as well as responding to comments and DMs daily Communicate with Project Managers and ensure content needs are organized and communicated Continuously research social media trends, competitors, and best practices for the brand - present and implement approved ideas Update and maintain “All Brands” calendar with appropriate dates, launches, and campaigns for the brand Meet deadlines and assist in making sure the team meets deadlines by preparing reports and content deck outlines for entire team Show less

Social Media Coordinator

• Jan 2021 - Apr 2023

Social Media Coordinator

• Jan 2021 - Apr 2023

Social Media Coordinator

• Jan 2021 - Apr 2023

Communications Specialist

• Nov 2020 - Jun 2021

Maintain and improve TAYLRD’s social media presence, post content on social media platforms, research audience preferences, discover current trends, create engaging text, image, and video content, digital graphic design work. Maintain and improve TAYLRD’s social media presence, post content on social media platforms, research audience preferences, discover current trends, create engaging text, image, and video content, digital graphic design work.

Executive Board Member

• Mar 2019 - Jan 2021

Company Owner

• Nov 2018 - Jan 2021

Marketing Manager

• Feb 2019 - Oct 2019

Marketing Assistant/Junior Graphic Designer

• May 2018 - Sep 2018

Ran social media accounts, created organic and paid advertising campaigns, designed many social graphics and online ads, wrote blogs, and worked with Sketch and Adobe Creative Suite Ran social media accounts, created organic and paid advertising campaigns, designed many social graphics and online ads, wrote blogs, and worked with Sketch and Adobe Creative Suite

Assistant Stylist

• Mar 2018 - May 2018

Marketing and Student Services Coordinator

• Oct 2017 - Jan 2018

Assistant Marketing Director Intern

• Nov 2016 - May 2017

Marketing Ambassador Intern

• Aug 2016 - May 2017

Distributed the newspaper to the WKU community, compiled research, conducted focus groups, spread brand awareness about the newspaper, brainstormed event ideas, and helped with ideas for advertising a podcast series

Account Executive Intern

• Aug 2016 - Dec 2016

Semester long internship Was the lead Account Executive for three accounts, worked on social media, marketing plans, and did research for clients Semester long internship Was the lead Account Executive for three accounts, worked on social media, marketing plans, and did research for clients

Account Executive Intern

• Jul 2016 - Aug 2016

Six week internship Worked on account summaries by checking media plans and configuring budgets, conducted research for an account, and created a presentation for an important account meeting Six week internship Worked on account summaries by checking media plans and configuring budgets, conducted research for an account, and created a presentation for an important account meeting

Marketing and Advertising Intern

• Sep 2015 - Dec 2015

Semester long internship Created ads, photo shoots, and graphic designs. Gathered primary and secondary research to plan two marketing campaigns Semester long internship Created ads, photo shoots, and graphic designs. Gathered primary and secondary research to plan two marketing campaigns