Alexa Groat

Senior Influencer Relations Associate at Statusphere
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Contact Information
us****@****om
(386) 825-5501
Location
Tampa, Florida, United States, US

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Credentials

  • Hootsuite Platform Certification
    Hootsuite
    Jan, 2020
    - Nov, 2024
  • Social Media Certification
    HubSpot Academy
    Apr, 2020
    - Nov, 2024

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Influencer Relations Associate
      • Apr 2022 - Present

      Match 2,800+ members with 160+ campaigns each month Increase member campaign engagement by 18.6% from Q1 to Q3Increase member network by 14.3% from Q1 to Q3Ensure success of $108,000+ campaign; Partner with Marketing and Customer Success teams to provide progress, feedback and ideasDevelop and implement new processes for maximizing member quality to increase brand satisfaction and retention Diagnose common member needs; translate needs into actionable solutions.Ensure alignment between client goals and member experience, resulting in consistently meeting campaign quotas and securing renewals Utilize Hubspot for communications; assessing data to monitor open vs. claim ratesMonitor network to ensure adherence to member guidelines; review brand feedback to adjust efforts to meet and exceed expectations Recognize areas for improvement within organization processes, build new methods leading to order maximization within current member networkEngage in monthly 1:1 meetings with CEO; collaborate to implement ideas for improving company operations Collaborate with Product team to optimize company production and proprietary technologyCollaborate across teams to implement solutions for functions between Member Operations, Customer Success and Sales teams Exemplify quick and elegant problem solving; Demonstrate excellent internal and external communication Show less

    • Member Influencer Relations Associate
      • Aug 2021 - Apr 2022

      Monitor, review and categorize member applications; approve, reject or waitlist in compliance with company and brand requirementsInterpret and accurately record brand targeting parameters to be used in campaign matchmaking functionsUtilize Hubspot lists to align members with products based on brand targeting preferencesAssist in the management of outreach to Out of Network, Specialized and In-Network creator campaignsAnalyze quota achievement; monitor and record progress for analysis by Member Operations teamIdentify gaps in campaign claim rates; develop solutions to improve collaboration offers for members, leading to increased campaign claim ratesReview and interpret member feedback; present feedback to appropriate department with improvement solutions, leading to improvements in campaign matching Show less

    • Influencer Relations
      • May 2021 - Aug 2021

      Analyze and review members’ posts; ensuring all company and brand requirements are met and make edits as neededCreate and design Campaign Reports showcasing success across finalized CampaignsDevelop and maintain monthly targeting and inventory spreadsheets; utilize data for campaign success monitoringApply skills to new ideas; improving efficiency of newly learned tasksUnderstand and utilize company proprietary technology to fulfill tasks and provide improvement

    • Freelance Content Creator
      • Jan 2020 - Present

      •Curate content aligning with each brand and campaign objective •Edit content and writing copy to resonate with target audience and align with brand message •Work with many brands, including: Princess Polly, Dippin' Daisy's, Hempz, and local restaurants •Curate content aligning with each brand and campaign objective •Edit content and writing copy to resonate with target audience and align with brand message •Work with many brands, including: Princess Polly, Dippin' Daisy's, Hempz, and local restaurants

  • Presetsbylex
    • Tampa, Florida, United States
    • Small Business Owner
      • Jul 2019 - Present

      • Sole creator of unique filters for photographs, using Adobe Lightroom mobile, Adobe Lightroom and Adobe Lightroom Classic • Increase revenue from 0 to $4,600 in the first 6 months • Manage website and social media to stay up-to-date and relevant to target audience wile engaging and creating a community • Train intern on social media analytics, marketing tactics and growth strategies • Sole creator of unique filters for photographs, using Adobe Lightroom mobile, Adobe Lightroom and Adobe Lightroom Classic • Increase revenue from 0 to $4,600 in the first 6 months • Manage website and social media to stay up-to-date and relevant to target audience wile engaging and creating a community • Train intern on social media analytics, marketing tactics and growth strategies

    • Beauty, Fashion and Lifestyle Content Contributor
      • Jul 2020 - Jul 2022

      • Responsible for curating two organic articles each month along with fellow contributors to craft each magazine issue •Provide additional content, such as video and photographs for magazine issues, as well as for brands social media accounts • Responsible for curating two organic articles each month along with fellow contributors to craft each magazine issue •Provide additional content, such as video and photographs for magazine issues, as well as for brands social media accounts

    • Substitute Teacher
      • Oct 2020 - May 2021

    • United States
    • Security and Investigations
    • Website Designer and Social Media Assistant
      • May 2020 - Aug 2020

      • Create homepage assets and product/services specific pages for both desktop and mobile experiences • Run data to analyze the reach of target audience traffic • Write relevant and stimulating blog posts to attract customers to the website • Create Twitter page and content to gain followers and customers • Create homepage assets and product/services specific pages for both desktop and mobile experiences • Run data to analyze the reach of target audience traffic • Write relevant and stimulating blog posts to attract customers to the website • Create Twitter page and content to gain followers and customers

    • United States
    • Higher Education
    • 700 & Above Employee
    • Student
      • Jun 2016 - May 2020

  • Ladybird Academy
    • Lithia, Florida
    • Assistant Teacher
      • Jun 2019 - Oct 2019

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Sales Professional
      • Jul 2018 - Apr 2019

    • United States
    • Retail
    • 700 & Above Employee
    • Stylist
      • Nov 2016 - Nov 2018

Education

  • University of South Florida
    Bachelor of Science - BS, Public Relations, Advertising
    2016 - 2020

Community

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